Christopher Macqueen Email & Phone Number

Las Vegas Metropolitan Area

As a Project Supervisor at R&R, I am responsible for overseeing all project management activities across assigned accounts and leading a team of 3-5 project management professionals to implement best practices and defined processes that improve consistency and efficiency of the agency's project delivery capability, while maintaining a high level of quality and client satisfaction.Key responsibilities include:- Leading my team toward fulfilling the agency's vision and goals- Managing the planning and execution of projects/programs for assigned accounts- Coaching the team on R&R's project management framework, policies, standards, and procedures- Identifying and implementing process improvements when applicable- Onboarding and training new project managers- Creating and promoting a collaborative environment where knowledge and skills are shared to facilitate efficient and timely delivery of services- Managing resource requirements and developing new scopes of work- Delegating tasks and projects to project managers when applicable- Effectively and efficiently managing project budgets and invoicing- Ensuring all necessary rights, clearances and authorizations are obtained- Providing strategic support to the client and internal stakeholder teams for assigned marketing projects- Developing tactical plans when applicable to implement marketing projects, leveraging identified resources (internal and external) to execute and evaluate projects for assigned accounts from start-to-finish- Maintaining an ongoing understanding of new marketing and project management tactics and technologies to ensure processes and overall scoping, planning, execution, and post-launch measurements are implemented properly and according to best practices in the ever-changing marketing environment- Partnering with agency clients, external partners, internal resources, and other stakeholders to ensure projects are properly allocated and successfully executed

Las Vegas, Nevada, United States

Similar role as Project Manager, but promoted to scope, manage, and evaluate more complex projects/teams.- Manages the daily activity of all assigned accounts and marketing communication projects, ensuring priorities are set and the work is successfully completed within time and budget parameters.- Creates and supervises project schedules, status reports, creative grids, hours used, etc. - Leads project teams to confirm details/specs, deliverables and milestones, and extensions as needed. - Meets/communicates with client on a regular basis and serves as client contact as needed.- Manages and supervises project objective(s) and strategy; sets meetings and leads the team in identifying, communicating, and developing solutions for any potential problems or opportunities related to tactical execution.- Responsible for helping to coordinate, plan resources, and identify the assets required to best execute content needs on assigned projects.- Fosters collaboration and positive conflict resolution among team members.- Ensures all team members are included and appropriately engaged, including the client and external resources.- Collaborates with discipline leaders to make team assignments; ensures the deployment of best-fit internal and external resources, across all locations (including multiple offices).- Leads the cross-functional teams in the development and management of project road maps, labor resources, estimates, and timelines. - Leads the scoping and development of offline and online marketing communication projects, including small to midsize digital executions, such as landing pages, email, social media, websites, and rich media.- Leads Quality Assurance, checking all materials for accuracy and completeness. Engages specialists when needed.- Ensures all necessary rights, clearances, and authorizations are obtained, as outlined in the R&R Advertising Guidelines- Interviews, hires, and supervises interns/coordinators as needed

Las Vegas, Nevada Area

- Manages the daily activity of all assigned accounts and marketing communication projects, ensuring priorities are set and the work is successfully completed within time and budget parameters.- Creates and supervises project schedules, status reports, creative grids, hours used, etc. - Leads project teams to confirm details/specs, deliverables and milestones, and extensions as needed. - Meets/communicates with client on a regular basis and serves as client contact as needed.- Manages and supervises project objective(s) and strategy; sets meetings and leads the team in identifying, communicating, and developing solutions for any potential problems or opportunities related to tactical execution.- Responsible for helping to coordinate, plan resources, and identify the assets required to best execute content needs on assigned projects.- Fosters collaboration and positive conflict resolution among team members.- Ensures all team members are included and appropriately engaged, including the client and external resources.- Collaborates with discipline leaders to make team assignments; ensures the deployment of best-fit internal and external resources, across all locations (including multiple offices).- Leads the cross-functional teams in the development and management of project road maps, labor resources, estimates, and timelines. - Leads the scoping and development of offline and online marketing communication projects, including small to midsize digital executions, such as landing pages, email, social media, websites, and rich media.- Leads Quality Assurance, checking all materials for accuracy and completeness. Engages specialists when needed.- Ensures all necessary rights, clearances, and authorizations are obtained, as outlined in the R&R Advertising Guidelines- Interviews, hires, and supervises interns/coordinators as needed

Las Vegas, Nevada Area

- Implements positioning and communications strategies in partnership with the client and the entire account team.- Participates in the development of proposals and delivery of client presentations; ensures they are dynamic, persuasive, and grounded in strategic relevance.- Maintains a keen awareness and understanding of client’s business, products and services, marketing policies, goals, competition and potential problems or areas of concern.- Is an “expert” on client’s business and tracks client’s performance as well as the performance of the client’s competitors; researches and communicates information that may influence the brand and/or business.- Prepares competitive reports based on client performance information and competitive information collected – presents information to team on a quarterly basis.- Works proactively to provide clients with business and marketing solutions through strategic, integrated communications; presents clients with business building ideas.- Clearly communicates strategies to team members and ensures that all account activity are on strategy; monitors project’s ongoing adherence to the creative brief.- Writes creative briefs, in conjunction with Account Planner as appropriate, and leads team briefing meetings.- Creates reports of new products and/or services clients may be expecting to introduce.- Maintains familiarity with digital and traditional production including television, video content series, lifestyle photography and B-roll.- Maintains familiarity with media planning and buying process including fulfillment on integrated media plans.

Las Vegas, Nevada Area

Promoted to Senior Integrated Account Manager. Responsibilities include:- Communicating with clients on a day-to-day basis, identifying growth opportunities and ensuring all campaigns are created, executed, and evaluated for optimal results- Leading smart, collaborative, and motivated project teams to support strategic plans- Understanding and communicating SK+G's marketing software capabilities (to team members and to clients), and articulating strategy, objectives, KPIs, and relevant results for all CRM or data-driven / digital initiatives- Directing discussions with internal team members, setting clear expectations for tasks and deliverables, to ensure labor resources are most efficiently utilized- Developing general creative, communication, research, and website strategies that will drive multi-channel oriented campaigns- Maintaining an up-to-date knowledge of market and industry trends and ensuring team members follow all best practices when developing, executing, and measuring campaigns- Collaborating with internal teams to develop accurate and informed scopes of work on projects, including schedules and budgets- Communicating implications of changed plans to the team and evaluate project scopes- Evaluating KPIs and making succinct recommendations to ensure ongoing campaign success- Curating new business development opportunities by assisting in creating and launching presentations with creativity, vision and eloquence.

Las Vegas, Nv

Similar role as Asst. Account Executive, but I am now the primary person responsible for maintaining all schedules, budgets, reporting, & strategy recommendations for the variety of clients that I work with. I've also graduated to working with larger clients with more complex scopes of work. - Schedule and conduct weekly status meetings- Monitor client billings and projects to ensure retainer time is best utilized for the client's benefit- Strategize, schedule, execute, and evaluate multichannel campaigns for a variety of clients in industries that include Hospitality, Gaming, Nonprofit Palliative Care, Broadcast Television, and Insurance Services; campaigns range from simple communications to multichannel, drip-marketing campaigns.- Maintain relationships with clients and ensure their needs are being met- Strategize, execute, and analyze marketing research campaigns (such as evaluating a survey's effectiveness at measuring what it is designed to measure, as well as analyzing significance/reliability of results, extraneous variables that can affect the survey's results, and attrition)- Coordinate database integration with the data team to ensure an ETL process is fully setup for automated campaigns, such as for transactional and life-cycle communications- Provide creative direction to the design team for variable and static e-blasts, landing pages (both GURL and PURL based pages), variable and static direct mail pieces, collateral, asset creation, and SMS copy- Evaluate campaign effectiveness and provide recommendations to assist clients increase ROI, TOMA, and CTR/CTOR KPI's- Coordinate data cleansing with the data team and provide recommendations to clients on how to best cleanse, maintain, and grow their databases- Proofread copy for grammatical and stylistic errors- Assist in evaluating offer matrices for gaming clients, particularly offer matrices associated with New Enrollment and other life-cycle communications, to inspire the best ROI

Las Vegas, Nv

Similar role as Account Coordinator, but I now work primarily with larger projects that are more complex in nature, and I also work more autonomously to ensure client needs are met in creative and functional ways.- Schedule and conduct weekly status meetings- Monitor client billings and projects to ensure retainer time is best utilized for the client's benefit- Strategize, schedule, execute, and evaluate multichannel campaigns for a variety of clients in industries that include Hospitality, Gaming, Nonprofit Palliative Care, Broadcast Television, and Insurance Services; campaigns range from simple communications to multichannel, drip-marketing campaigns.- Maintain relationships with clients and ensure their needs are being met- Strategize, execute, and analyze marketing research campaigns (such as evaluating a survey's effectiveness at measuring what it is designed to measure, as well as analyzing significance/reliability of results, extraneous variables that can affect the survey's results, and attrition)- Coordinate database integration with the data team to ensure an ETL process is fully setup for automated campaigns, such as for transactional and life-cycle communications- Provide creative direction to the design team for variable and static e-blasts, landing pages (both GURL and PURL based pages), variable and static direct mail pieces, collateral, asset creation, and SMS copy- Evaluate campaign effectiveness and provide recommendations to assist clients increase ROI, TOMA, and CTR figures- Coordinate data cleansing with the data team and provide recommendations to clients on how to best cleanse, maintain, and grow their databases- Proofread copy for grammatical and stylistic errors- Assist in evaluating offer matrices for gaming clients, particularly offer matrices associated with New Enrollment and other life-cycle communications, to inspire the best ROI

Las Vegas, Nv

- Schedule and conduct weekly status meetings- Monitor client billings and projects to ensure retainer time is best utilized for the client's benefit- Strategize, schedule, execute, and evaluate multichannel campaigns for a variety of clients in industries that include Hospitality, Gaming, Nonprofit Palliative Care, Broadcast Television, and Insurance Services- Maintain relationships with clients and ensure their needs are being met- Strategize, execute, and analyze marketing research campaigns- Coordinate database integration with the data team to ensure ETL data feeds are fully setup for automated campaigns, such as transactional communications- Provide creative direction to the design team for variable and static e-blasts, landing pages (both GURL and PURL based pages), variable and static direct mail pieces, collateral, asset creation, and SMS copy- Evaluate campaign effectiveness and provide recommendations to assist clients increase ROI, TOMA, and CTR figures- Coordinate data cleansing with the data team- Proofread copy for grammatical and stylistic errors

Las Vegas, Nv

- Attended Board meetings and maintained working relationships with the organization's clients- Drafted correspondence for the Community Managers- Obtained and analyzed bids from contractors- Assisted in evaluating business development & community relations activities- Scheduled all community meetings and newsletter-related deadlines, per NRS 116 legal requirements- Organized and drafted all community newsletters, including writing and proofreading the articles- Assisted in strategizing and coordinating marketing communications (prospecting & retention based)- Created presentations for business development- Assisted in training new hires