Partners with travel, hospitality, consumer tech and design companies and agencies to provide PR and marketing consultation. Visit www.chrismaggiopr.com to inquire about services, whether retainer, projects or interim/fractional staffing.

In my newest venture as a Travel Advisor, I bring 15 years of expertise in travel and hospitality PR to help individuals plan unforgettable trips to destinations like Australia, Italy, Thailand, and Hawaii. By leveraging my in-depth familiarity with these locations and their cultures, I provide personalized recommendations and collaborate with clients to create tailored itineraries that exceed their expectations.

Delivered global consumer PR plan, raising brand awareness and relevancy through placing impactful earned coverage in top outlets targeted to Tripadvisor's audience. Provided internal and corporate communications counsel to Tripadvisor's executive team. Reported to Chief Growth Officer and led a team of 4 global communications managers on consumer PR efforts in the U.S., U.K., Singapore, and Australia.Highlights:- Launched 1st-ever Travelers' Choice ‘Best of the Best Sleepover’ PR event for media and influencers, reaching 7M+ across social and digital channels.- Directed brand press office, coaching team to pitch and place news stories in top-tier target publications, delivering an 18% annual increase in consumer media coverage supporting flagship programs.- Bolstered awareness of bookable experiences through a multi-pronged PR plan, generating 2.5K+ product-focused news stories in 2023 by directing team’s pitching efforts and barter program.

Planned and executed North American communications strategy promoting Australia to high-income leisure travelers. Partnered with global PR and content, consumer marketing, and social media on cross-channel brand campaigns. Supervised 2 U.S. and Canada PR agency teams and in-house PR Specialist to deliver Tourism Australia’s always-on press office and International Media Hosting Program (IMHP).Highlights:- Spearheaded North American PR plan for Australia’s post-Covid reopening, pitching announcement and managing press visits to Australia for 1st-hand reporting, securing 25 feature stories and 85M+ media impressions across top US and Canada publications.- Drove PR partnership for Travel + Leisure's Destination of the Year 2020; developed editorial concepts for the T+L team, spotlighting each of Australia’s 7 states / territories, and planned media visits for top writers, supporting story development.- Facilitated media response to COVID protocols and Australia's bushfire crisis, partnering with corporate and government affairs teams, and maximizing communications and resources.

Provided diverse portfolio of clients with communications counsel and account management expertise in execution and delivery of PR plans that included Hawaiian Airlines, Tourism Authority of Thailand, MAD Architects, Surfjack Hotel & Swim Club, and Iberostar's Grand Collection. Promoted twice, from Senior Account Executive to Account Supervisor and from Account Supervisor to Associate Vice President.Highlights:- Orchestrated award-winning PR campaign for the Surfjack Hotel & Swim Club's grand opening, securing 114 placements in top publications like The New York Times, Vogue, and Harper’s Bazaar, generating 442M+ media impressions, and surpassing referral traffic goals by 5%.- Introduced Hangzhou, China to the U.S. travel market, raising visibility for the destination through features in The New York Times’ coveted 52 Places and Travel + Leisure’s Best Places to Travel in 2016.- Developed new business proposals, pitching and winning 4 client accounts for agency in prestige categories: Tourism Authority of Thailand (destination), Hotel Henri (boutique hotel), Iberostar's Grand Collection (luxury all-inclusive resort collection), and Original Travel (luxury bespoke travel advisor).- Built and cultivated high-performing team of 3 direct reports, providing mentorship in writing, media relations, reporting, and client relations, resulting in rapid career advancement of each team member.

Executed PR for global consumer brand campaigns inclusive of Marriott International's 1st LGBTQIA+ travel campaign and Canon's 3-city tour for PIXMA PRO launch. Generated extensive media coverage by facilitating high-profile media interviews with brand spokespeople at press previews, deskside tours and red-carpet events, featured in top publications like The Wall Street Journal, Women's Wear Daily, and Condé Nast Traveler.

Managed PR for agency's premier boutique and luxury hotel accounts. Secured feature coverage in top-tier travel, design, and consumer lifestyle publications.

Led strategic initiatives and creative programming to drive impactful media coverage for agency's leading travel accounts comprised of international airlines and national hotel chains.