Mark Brooks Email & Phone Number

Guntersville, Al, Us

Guntersville, Al, Us

o Responsible for maximizing the effectiveness of digital marketing and sales process in 41 dealershipso Identified individual opportunities for improvement, developed plans and directed ownership/management on how to implement accountability standards, processes and training utilizing standardized industry KPIso Trained Sales, Fixed Ops and Business Development Center staff on data mining, CRM, and lead handling process

Gadsden, Alabama, United States

o Implemented and supervised an information security program with a third party to comply with the Federal Trade Commission's Standards for Safeguarding Customer Information (FTC Safeguards Rule).o Supervised all departments including Sales, Service, Parts, and Collision Center, for a total of 45 employees.o Established quarterly forecast goals and monitored performance against metrics to ensure monthly revenue goals were met.o Implemented effective customer service procedures with a feedback mechanism to identify problem areas early.o Conducted weekly group manager meetings to ensure each department’s forecasted goal was on track; implemented changes as necessary.o Executed monthly one-on-one meetings with each department manager to evaluate performance.o Specified, implemented, and managed Information Technology (IT) architecture including: • Digital retailing for Sales, allowing customers to complete either part or entire purchase online.• Digital menu for the Finance Department permitting electronic sales and contract generation through cloud storage.• Digital multi-point inspection program for Parts & Service allowing the Technician, Service Advisor and Parts Department to integrate workflows and communicate electronically without leaving their station. Includes text and email communications to the customers for approvals and vehicle status updates.• Digital workflow suite for the Collision Center allowing electronic communication with Insurance Companies and Customers.

Gadsden, Alabama, United States

o Set goals to hit monthly targets for an average of 8 Salespeople, 1 Sales Manager and 1 Finance Manager.o Utilized an electronic Customer Relationship Management tool to routinely track calls, texts, and emails per salesperson.o Utilized an electronic Dealer Management System to track sales, gross profit, age of unit sold, and commission per salesperson. Also tracked sales under each manager to determine growth opportunities.o Established interactive customer relations process to ensure a seamless sales transaction for consumers. o Provided hands-on, direct customer interface to ensure the sales process was positive.

Gadsden, Alabama, United States

o Implemented a new financial process to ensure compliance with all State and Federal laws required for the automotive industry.o Assisted customers with financing and identified value-added products to fit their needs.o Transitioned the dealership to a digital paperwork process.o Ensured all vehicle sale contracts with financial institutions were funded in a timely manner.

o Built and loaded SQL database for insurance agent’s digital illustration system that provided an automated policy template with associated algorithms used to compute the policy results.o Tested all aspects of the illustration system.o Led software training sessions.o Selected as a candidate for leadership training.