Chris Lucas Email & Phone Number

Westford, Ma, Us

* Collaborate with Sales and Field Leaders to understand, identify and prioritize critical content needed to support Enterprise sales campaigns and efforts.* Support and collaborate with Enterprise CTO’s Office to evangelize their content, messaging and positioning in diverse audience specific vehicles for field teams, customers and prospects.* Create and collaborate with other creators to build relevant, compelling content that aligns to approved messaging and positioning that supports campaigns and initiatives.* Help, support and work with Product Marketing teams to ensure the right content exists in consumable formats to maximize reach and impact.* Refine and lead programmatic efforts that cut across Enterprise markets that help NETSCOUT improve efficiency and effectiveness of field marketing and sales enablement activities including content refinement, reframing and re-imagination.* Design strategic frameworks for key marketing work streams that enable greater scale, repeatability, and impact including, but not limited to: webinar series; sales tools, collateral creation; customer events; websites, internal resources; customer communications; business development projects; etc. * Work with marketing teams to syndicate content to expand reach, depth and impact to relevant audiences.* Oversee critical marketing activities related to Unified Communications and Collaboration.* Support Strategic Partner Initiatives by being an enabler for field marketing and sales enablement work streams, projects and programs across teams.* Lead Enterprise Track Delivery Strategy development for ENGAGE Technology User Summit for more powerful and impactful user-experience and business impact.* Ensure method of content delivery for ENGAGE Technology and User Summit is optimized for end-user needs and aligns to approved messaging and positioning.

Westford, Ma, Us

* Supported Strategic Enterprise Business initiatives with aligned messaging and positioning* Drove collaborative selling with key technology partners with essential content, collateral and operational management* Led Marketing and Sales Support activities for Federal Business responsible for all marketing content and support of direct and channel sales business development and content promotion* Supported Strategic Sales enablement support functions and content creation that aligned to overall sales and marketing strategies* General Manager of Unified Communications & Collaboration Business and Strategic Marketing Activities* Created internal and customer facing content for new sales and marketing initiatives including selling best practices and internal resource guides for Account Managers* Planned, managed and executed variety of Strategic Marketing Projects for Chief Operating Officer's Office* Led Enterprise Marketing activities and work streams for NETSCOUT's Annual Technology & User Summit* Managed Customer Proposal Team that supported Global Sales Teams with RFI, RFQ and RFP responses

Westford, Ma, Us

* Managed Unified Communications Business Operations that support the marketing and sales of NETSCOUT Unified Communications Solutions* Managed Federal Go-To-Market planning, field marketing, and asset creation for Federal marketplace* Led recruitment efforts and field engagement for Annual Technology & User Summit* Enhanced Corporate Visit / Executive Briefing Program to amplify the delivery of NETSCOUT Value and improve the customer experience* Created net-new collateral and content to support field sales campaigns and special projects and initiatives* Supported Field Marketing team’s planning and execution of campaigns* Drove creation and publication of Customer Success Stories and Sales Wins for internal training and education* Supported strategic campaign of major account to evangelize NETSCOUT value by organizing, refining, creating and providing approved messaging and content in consumable formats to expand adoption and usage* Led Go-To-Market activities for critical strategic partnerships with other industry technology leaders* Planned, designed and executed successful six-month webinar series to educate field, customers and prospects around new powerful solution capabilities

Westford, Ma, Us

* Led team of field facing professionals responsible for demonstration capabilities, RFPs, RFQs, technical marketing and other sales supporting functions* Took on management of Field Marketing Programs, Events, Federal Marketing, and Customer Advocacy* Spearheaded recruitment and field engagement for Annual Technology & User Summit* Managed Program Office for the strategic release, rollout, and adoption of new flagship software platform* Led Marketing Team for SalesForce.com migration and selection and implementation of Marketing Automation tool* Created sales collateral, messaging, and web content* Identified and created new tools and deliverables to enable the field to have more compelling conversations and engagements with prospects and customers

Round Rock, Texas, Us

* Responsible for EMC Global Customer Reference Community (studioe.emc.com), Reference Managers, Infrastructure Team and all phases of customer reference recruitment, nurturing and fulfillment* Created the strategy for a complete redesign of how EMC secures customer references globally which included a new leadership team, organizational structure, processes, methods and desired outcomes* Evangelizing Studio E offerings, capabilities and possibilities to sales and marketing leaders to accelerate adoption and usage of more effective, efficient and impactful ways to use and optimize customer references* Collaboratively managing three director level leaders to maintain a laser focus of customer-centric decision making that serves customers and EMC while pursuing continuous improvement* Developed the strategy and tactics for the development of a field-facing customer reference tool that empowers sales and marketing teams with more accessible, useful and effective information about customer install base, reference assets and reference customers* Authored all substantive content on website and oversaw creation of all processes and critical metrics to ensure value is delivered to customers as well as sales and marketing stakeholders

Round Rock, Texas, Us

* Owned responsibility for ensuring alignment of marketing activities to sales objectives for the Americas* Managed multi-million dollar budget for outcome based activities covering nine sales divisions in North, South and Latin America* Coached and led diverse team of high performing Divisional/Regional Marketing Managers* Matrix managed and influenced other marketing resources to ensure sales alignment and maximum impact* Owned all phases of planning, design, sponsorship and execution of Americas ‘EMC Forums’ reaching more than 18,000 customers, partners and prospects over three years with compelling face-to-face content* Designed, planned and managed ‘Pebble Beach Leadership Forum’ and ‘Deutsche Bank Leadership Forum’ for high level SVP/EVP/CXO customer attendees* Managed and oversaw design and execution of ‘EMC Invitational Golf Tournaments’

Round Rock, Texas, Us

* Managed team of high performing senior subject matter experts and discussion leaders for the EMC Executive Briefing Center* Developed, refined and owned ‘Core’ EMC content and messaging* Led discussions at Executive Briefing Centers regarding EMC Strategy and Direction, EMC Update, Information Life Cycle Management and other topics to accelerate sales cycles and strengthen partnerships* Evangelized EMC’s value propositions to internal EMC business units and functions* Refined content plan and delivery methodology of key customer facing EMC seminars including EMC Forums, Backup-to-Disk seminars, Compliance seminars and Business Continuity seminars* Led development and delivery of sales management training content, materials and workshops

Round Rock, Texas, Us

* Designed and facilitated ‘EMC Executive Sponsor Program Workshop’* Led newly formed team to accelerate mainstreaming transformation* Created ‘Industry Sales Book’ & ‘Industry At-a-Glance Documents’ for sales force usage* Developed and refined ‘Automated Networked Storage’ content for sales inculcation* Designed, led and executed extensive ‘Train-the-Trainer’ sessions for core content* Led planning, design and execution of area level sales training on new product positioning* Created, managed and led delivery of EMC’s ‘After Work Education Program’

Round Rock, Texas, Us

* Supervised and led all procedural and substantive aspects of ‘New Hire Sales Training’ as team leader.* Facilitated creation of district, area and regional sales training modules.* Created, scripted and designed ‘EMC Corporate Update’ each quarter for Executive Briefing Center usage.* Co-developed the original ‘EMC Answer Book’ for sales and systems engineers that enabled real time, accurate fact-based discussions with customers about products and solutions and their impact to their business.* Designed, executed and presented ‘EMC Offering’ presentation to 7,000+ people at ‘EMC Sales Kickoff 2002’ that highlighted unique differentiators they could use in their sales campaigns to increase selling effectiveness.* Architected game changing role-play scenarios to uncover flaws in existing sales strategies and tactics that catalyzed a company-wide reconsideration of the company’s value proposition to C-Suite executives.

Round Rock, Texas, Us

* Supported complete redesign of ‘EMC Sales Training’ and ‘New Hire Sales Training’ to reflect changing market and customer dynamics.* Led and facilitated ‘New Hire Sales Training’ using discussion frameworks to challenge perceptions, ensure customer centricity and proper delivery of value propositions.* Learned, improved and presented key company presentations in the Executive Briefing Center to executive level customers.* Earned consistently high marks for sales training facilitation that prepared new account executives to compete better and win more often with repeatable and more effective strategies.* Recognized for outstanding presence, presentation and facilitation of discussions with senior executives of customers and prospects in Executive Briefing Center.

Defended attorneys, insurance agents, brokers, medical professionals, accountants and other professionals in civil litigation. Performed all phases of litigation including depositions, pre-trial motions, jury selections, opening statements, direct and cross-examinations, closing arguments and post-trial motions.

Handled more than eighty cases which involved close client contact and legal counseling. Drafted pleadings, discovery demands and responses, motions and appeals. Conducted depositions and argued motions. Protected clients’ interests while minimizing costs and risks resulting in favorable outcomes.

Oversaw New England regional sales for small personal computer peripheral products B2B distributor. Restructured go-to market tactics that increased margin three points while nearly doubling business volume.

Round Rock, Texas, Us

Managed all facets of marketing and selling multi-million dollar product line into the Hewlett Packard marketplace. Spearheaded new disk product introduction that took market share and positively changed customer perceptions. Earned the ‘Most Improved Product Line Award’ for exceeding revenue targets and market share gains.

Round Rock, Texas, Us

Sold memory and disk storage systems for mini and super-mini computer platforms.* Honored as Club 101 member for exceeding 100% of yearly sales goals

Mba, Masters Business Administration

Jd, Juris Doctor

Ba, Psychology

Education record