Christopher Mcdonald Email & Phone Number

Scottsdale, Arizona, United States

Phoenix, Arizona, United States

Brought a full range of creative skills rooted in solid strategy to on-site and remote contract positions across various industries including legal, retail, resort, hotel, restaurant, and beauty. Completed brand redesigns, signage, menus, print and digital advertising, radio, television, photography and copywriting including campaign direction, design and execution, creating unique brand positioning with a strong voice and visual style.

Arizona, United States

Revitalized a well-known legal firm to be more relevant and approachable, with branding that allowed them to showcase their personalities and gain considerable awareness and revenue. Created all brand initiatives and creative output while building a robust team-centric, community- focused brand.

Addison, Texas

Redesigned and refreshed the entire creative landscape for fast growing, innovative bar and restaurant concept, helping to establish Bar Louie as a leader and rebel in the hospitality industry• Conceptualized and designed brand voice and visual identity, while defining "why" we exist and tying all of our cultural strengths together, leading to strong brand awareness• Directed all brand initiatives including identity, online and mobile programs, advertising (print, digital, radio, OOH, video), restaurant design, menu development, photography and events, stabilizing and pushing the brand into the forefront of multiple industries• Increased brand intellectual properties by securing various trademarks for several initiatives, leading to consistency and ownership of brand properties and brand recognition• Wrote, designed and directed all advertising and visual designs including radio, photography, video, print and online, creating a strong and recognizable voice and style for the brand• Developed entire in-house creative team, as well as external print, media buying, photography and development partners, to elevate the brand reputation and establish loyalty in trusted partnerships• Developed marketing calendars and materials to cover local and national programs for a 136-location brand and ensured operational communications, support, excellence in guest experience and analysis of program results

Phoenix, Arizona Area

Developed and implemented domestic and international brand designs for restaurant company with over one billion dollars in annual revenue• Led all brand initiatives including identity, advertising, mobile application development, interior design, uniforms, and menu development• Managed relationships, direction, and approvals for multiple agencies on campaigns ranging from one hundred thousand to two million dollars• On-set direction of photography, video, broadcast and radio advertising• Hired and managed direct team and contractors from multiple disciplines

Phoenix, Arizona Area

Developed and implemented domestic and international brand designs for restaurant company with over one billion dollars in annual revenue• Led all brand initiatives including identity, advertising, mobile application development, interior design, uniforms, and menu development• Managed relationships, direction, and approvals for multiple agencies on campaigns ranging from one hundred thousand to two million dollars• On-set direction of photography, video, broadcast and radio advertising• Hired and managed direct team and contractors from multiple disciplines

Dallas/Fort Worth Area

Conceptualized and executed brand development and graphic design for print, digital, and multimedia platforms for local and international companies• Produced branding, websites, packaging, collateral, emails, and advertisements for international corporations and small businesses• Developed projects for release in over 20 countries in 11 languages

Greater Los Angeles Area

Creation of complete brand system for consumer packaged goods company including logos, packaging, advertising, website, and trade show events• Managed relationships with online vendors ensuring accurate product data, costs, images, and advertising• Negotiated advertising rates with national publications to ensure best value and ad placement, while establishing strong brand identity