• Managed all email communication to clientele for the Hollywood Casino at Greektown property,working within Salesforce Marketing Cloud to oversee all data within audience builder.• Strategically set criteria for audiences and campaigns, ensuring that all information was accurateincluding dates, promotions, or content.• Performed A/B testing on audience segments to gather insight for campaigns, ultimately preparingcopywriting and dynamic email content to create more customized correspondence which increasedemail open rates by 60% within a short period of time.• Tracked email distribution schedules to safeguard on-time completion aligned with promotions or events.• Supported the company process of transitioning toward a digital communication focus, which includedreducing traditional mailers and costs.• Served as a key contributor and marketing professional with additional responsibility for managingpush notifications, safeguarding quality control (QC), and copy based on brand style guides.

• Audited OEM websites based on customer criteria and targeted key performance indicators (KPIs) byengaging with customer service portals and dealer websites.• Gathered data to prepare recommendations on ways to improve upon stakeholder targets andmilestones, including outlining real-time results, to boost the customer experience.• Provided operational support while coordinating externally with OEM clientele.

• Operated in a project management capacity, providing strategic support and oversight for over 40 monthly projects in cross-functional coordination with marketing managers, design teams, and compliance committees.• Directed assignment workflow, ensuring the timely and accurate creation of marketing collateral; aligned a wide range of images, creative copy, advertisements, and digital content with promotional requirements. • Safeguarded project completion, maintaining a 100% deadline success rate by monitoring the execution of teamwide key performance indicators (KPIs); slashed production turnaround time by 50%. • Developed and implemented monthly calendar meetings in order to lay out upcoming promotions, facilitating proactive preparation which reduced monthly mail budget costs with a consolidated eNewsletter revamp.• Supervised redesign of brand image for mail and email campaigns, coordinating with senior leadership to create more streamlined, modern, and innovative copy.

• Managed the data validation and execution of components for 1K+ patron event invite lists, methodically proofing direct mail and email projects to safeguard advertisement promotions and budgetary expenses. • Oversaw campaign lifecycles from creation through delivery to guests, collaborating with cross-functional team members throughout the review of media and creative collateral.• Analyzed campaign performance, deploying strategic recommendations for change implementations which ultimately bolstered marketing efforts. • Utilized Excel, Microsoft SQL Server Management Studio, and Atrient applications in order to manage customer databases, essentially managing a combined 50K person guest list within any given location cycle rotation. • Drove productivity and performance standards by developing a training manual of database marketing best practices, including research methodologies; acted as a point of reference for personnel.

• Executed daily marketing events and promotions while acting as a key leader for 12 marketing operations representatives, developing core customer service competencies relevant to achieving company and departmental goals. • Acted in a client-facing capacity, supporting an 80% client service satisfaction score by overseeing conflict resolution and de-escalation standard operating procedures (SOPs) to maintain lasting rapport.