Chris Pattinson Email & Phone Number

Manchester & London, United Kingdom

Manchester, United Kingdom

Manchester, United Kingdom

Chester, United Kingdom

My role as Head of Client Services for Webtise Ltd managing a team of six which covered Paid Search, Organic Search, Technical SEO during website builds and migration (specialising in Magento), CRM, Content Marketing and Affiliate Marketing. Key responsibilities included; developing and implementing client strategies focusing on generating results through sustainable growth and ROI, the day-to-day management of the Digital Marketing Team, new & existing business development and regular client communication for key accounts.

Walsall / Warwick Uk

My role as Digital Marketing Manager reported into the Head of eCommerce and managed a team of three which consists of the Digital Marketing Executive, Social Media Executive and Email Marketing Executive. My responsibility was to manage the digital marketing activity and strategy across our specialist divisions (Energy, Travel, Pharmacy, Funeralcare, Childcare and Employee Benefits) managing a budget in excess of £600k. Another responsibility was speaking to senior management at strategic level representing the eCommerce department on the Funeralcare, Flexible Benefits and Marketing Implementation boards.Key Achievements:• 2012/13 Travel revenue exceeded budget +70% with target cost vs spend (CVS) 38% under budget.• 2012/13 Energy sign up budget exceeded budget +47% with target CPA 150% under budget.• 2013 Finalist for Best Retail Campaign (The Digitals Awards) – The Co-operative Energy.• 2012 & 2013 Finalist for Travel Agency of The Year (AAA) – Cooptravel.co.uk.• Acquired Google Account Manager for The Co-operative Energy to assist with our search and display strategy.

Manchester, United Kingdom

Key Achievements• 2011 Finalist for Best Digital Strategy (Drum Marketing Awards) and Best Media Campaign (NMA).• Created strategy and rolled out The Co-operative Personal Travel Advisors individual homeworker PPC campaign.• Created strategy and managed the Social Media activity from a standing start to 13k active members.• Clear PPC strategy achieved successful year on year improvement as % of total revenue increased from 26% to 43%.Responsibilities • Developed and managed Paid Search & Display campaigns (Google, Yahoo and Bing) with external agency.• Managed and developed paid search accounts for The Co-operative Travel Sports and Events and Future Travel. This role consists of setting up new campaigns, keyword research, optimisation and weekly / monthly reporting. • Presenting accurate weekly and monthly MI reports, using Google analytics and Hitwise, including business recommendations to senior management, which contributed towards key business decisions.• Managed the start-up and devised the strategy for our social media campaign and consulted across The Co-operative.• Managed the launch of the Co-operative Personal Travel Advisors (CPTA) individual homeworker PPC campaigns. This involved liaising with senior management and successfully presenting the concept at the CPTA annual conference.

Manchester, United Kingdom

Manchester, United Kingdom

Research project investigating Expedia's corporate business customer service. During the project I took up extra responsibilities which included:• Editor of the project, this included to present the research findings in a professional report that was clear for the Expedia executives to examine. • Direct contact for Expedia which included project management skills such as working to deadlines, communication, leadership and effective team work. To conclude the research I delivered a presentation of the key findings to the Expedia executives, this enabled me to gain experience in successfully delivering and executing presentations at a corporate level.

Ma, Usa

Ma, Usa