Chris Peters Email & Phone Number

Seaside, Or, Us

Santa Clara, California, Us

Delivered integrated go-to-market strategies for $19B Data Center and AI business group in highly competitive technology market. Led team of marketing / messaging strategists who created value propositions, content, market communications, sales tools for processors, memory/storage and FPGA products.+ Brought 4 new products to market in 3 years - supporting sellers and customers with tools to ramp. + Relaunched products using customer and solution testimonials, with 90% pull through of key messages with press / analysts.+ Improved CPU differentiation by shifting product value messaging toward customer-centric, workload usages

Santa Clara, California, Us

Business development role leading the data centric solutions strategy to grow and accelerate sales. Led functional teams across business, engineering, marketing and sales to grow the Intel Select Solutions brand program, Intel's first data center solutions brand. Program's goal was to deliver premium, workload-optimized infrastructure solutions aimed at simplifying and accelerating the adoption of advanced technology across analytics, AI, cloud, hyper-converged infrastructure, security and HPC markets, by working closely with industry leading solution providers and developers. Expanded Select Solution program concept to embrace proven pre-validated solutions created by Intel partners+ Built and delivered 30 pre-verified solutions from 120 solution provider partners+ Pioneered localized PRC based software solutions to open up new market+ Select Solutions brand achieve over $1B in sales, receiving 60% purchase consideration + Created a new adjacent solutions partner program that exceeded revenue goals in first year

Santa Clara, California, Us

Developed and managed vertical industry specific solution sales enablement strategy for Intel's global Industry Sales Group. Led the creation and implementation of the sales strategy, including content tools, metrics/measures with the goal of accelerating business innovation and digital transformation across 9 key industries. Led a team of solution managers and operations managers to support global sales directors in delivering revenue growth across Intel's data center, client, storage, networking and IOT product lines. Team provided business analytics, content, tools, and training to expedite sales opportunities while delivering marketing content for digital, social, and online activation for thought leadership+ Implemented a new solution selling approach for 9 target industries+ Resulted in nearly $6B of influenced revenue through both Intel direct and partner led selling, doubling the deal size when solution selling was used compared to a traditional technology led sale

Santa Clara, California, Us

Added a new marketing capability within Intel's B2B campaigns. Built, managed and operated a cohesive global B2B social media strategy / program to reach and engage CIOs, IT professionals and business leaders through social channels, online communities, content marketing and social advocacy programs. Created and coordinated a cross functional team of marketing agencies and Intel business groups to leverage and scale learnings to other areas of the business. Dramatically increased Intel B2B social media KPIs (followers and engagement) in 18 months through innovative social programming, content marketing and implementation of a social advocacy program.+ Created a business plan and secured $1.6M budget, $2M annual media spending and hired 3 full time staff+ Recognized as top-ranking global B2B social media program on LinkedIn surpassing industry benchmarks in audience engagement and cost efficiency metric - earning recognition as #1 page for IT professionals (2014)

Santa Clara, California, Us

Developed a world-wide business client marketing strategy that directed 10’s of millions of marketing dollars and drove a multi-billion dollar business, guiding two global marketing campaigns and a major product launch - focusing on business use cases for Intel business client products from Desktop and Laptop PCs to Tablets and Ultrabooks. My focus and passion is to map the use of technology into business environments that benefit user and business productivity while satisfying business and IT requirements for security, efficiency and flexibility.+ Updated product positioning of desktop/laptop PCs following introduction of tablet & 2-in-1 PCs to prevent ASP erosion+ Created a new ROI/TCO model to educate customer and sellers on best business usage for each type of product

Santa Clara, California, Us

Led and managed IT @ Intel though leadership and sales enabling program (more at www.intel.com/IT) Utilizing an integral knowledge of IT operations and business innovation, led a global team responsible for documenting and promoting Intel IT innovation best practices with senior IT peers with the goal of delivering better business value from IT innovation and investment.+ Led 17 marketing / sales professionals in the identification of topics valuable to customers - trained IT spokespeople, created content and engaged new customers - including CIOs.+ Industry spokesperson at small and large industry events, engaged on social media, authored papers/blogs advocating IT transformation on the role of CIO, value of IT, cloud, consumerization, PC/Server refresh, information security and sustainability.+ In 2 years, grew program influenced revenue by 3.4x and consistent recognition as one of best sales tools.

Santa Clara, California, Us

Served in several business development, product marketing and program management roles supporting Intel's Data Center business and product portfolio. Recognized as innovative marketer, sales enablement leader and effective program manager delivering revenue impact. Delivered crisp, focused, high-impact messages with clear value propositions for business and enterprise IT customers. Collaborated closely with Intel's ecosystem of customers including system manufacturers (OEM/ODM/MNC), software providers (ISV), system integrators (SIs) and across a range of go-to-market functions. + Pioneered new end user marketing role responsible for directly educating enterprise IT decision makers on new products. + Achieved all targeted milestones (increasing server units, revenue, MSS / ASP) on four consecutive global server sales campaigns in support of volume server brand (Intel Xeon)+ Managed marketing programs with customers and partners to introduce a new high end server architecture (Intel Itanium)+ Served as first platform marketing strategist during business / engineering shift to a systems and platform engineering focus (from a focus only on the CPU / processor)+ Created and delivered server refresh & server sell up messages that grew server MSS / ASP while exceeding revenue targets by 8% during 2009 recession.

Us

Managed finished good inventory, ordered raw materials and scheduled production lines to support global retail business. Drove transformational change across people, systems, processes delivering improved customer service and productivity during a supply chain transformation project. Held positions as Global Supply Chain Manager, Operations Manager, Manufacturing Cell Leader in the Hair Care DivisionManufacturing Manager: Responsible for a multiple shift manufacturing operation including raw material supply, procurement, finished good production scheduling and supervision, demand planning, inventory management and customer service levels.Supply Chain Manager: Co-managed a group of 27 supply chain and material planners responsible for the raw material, WIP and finished goods inventory, customer service levels.Highlights:+ Coached two manufacturing work teams of 15 employees each, enhancing production efficiency by 12%, reducing inventory levels by 16%, and boosting production yield, leading to over $100,000 in annual savings.+ Co-led team of 27 global supply chain and materials planners from raw materials to finished goods while achieving superior customer service - delivering a 99% reduction in backorders, decreasing from $600K to $6K in 5 months. + Re-skilled workers team during global supply chain transformation project implementing new SAP planning software supporting hundreds of products, thousands of raw materials and two manufacturing locations.

Washington, Dc, Us

Leadership / management roles on nuclear powered surface warfare ship deployed at sea and during ship decommissioning. Served on the nuclear powered missile cruiser, USS Truxtun (CGN-35), holding positions of Reactor Controls Division, Electrical Officer, Nuclear Training Officer and Assistant Chief Engineer. Qualified as US Navy Nuclear Engineering OfficerQualified as Surface Warfare OfficerQualified as Damage Control Assistant+ Managed qualification and training programs for 200-person engineering department noted by US Naval Reactors as one of the best operated and maintained nuclear propulsion plants in the Pacific Fleet.+ Coordinated planning and scheduling of the operational / engineering functions with ship’s divisions and shipyard leadership teams during successful decommissioning of two nuclear reactors. + Supervised 80 employees in safe operation of electrical generation, distribution and reactor control systems for two power generation plants operated at sea and ready for combat operations.

Mba, Marketing & Finance

Bachelor Of Science (B.S.), Physics