Growing up I always loved learning, however being dyslexic I found "traditional" education a real struggle, I always wondered why it had to be so boring, long and well...academic. I figured it's designed by academics, for academics...but most of us are not academics! This made me passionate about creating a new fun and interactive learning experience for people who want to develop their creative skills and advance their careers, because I am a bug Douglas Adams fan I called the company 42courses.As the founder of 42courses, I collaborate with global brands like Cannes Lions, the world's most prestigious festival of creativity, to deliver practical and on-demand courses endorsed by industry experts and leading universities.With over 20 years of experience in innovation and marketing, I have a proven track record of delivering award-winning campaigns and solutions for some of the world's biggest brands, and some of the smallest ones too, including Audi, Cadbury, Heinz, and Stormhoek. I also helped organize WPP's annual Stream unconference in Africa, connecting WPP's client and agency leaders with successful entrepreneurs and thought leaders from tech, creative, and advertising industries. Prior to launching 42courses, I worked as a group innovation lead for Ogilvy & Mather. During my time there, I co-founded the Ogilvy Digital Marketing Academy and helped set up new initiatives such as social@Ogilvy and OgilvyLabs.