Christopher Schutte Email & Phone Number

Springfield, Oh, Us

Springfield, Ohio, United States

As Director of Visit Greater Springfield I am responsible for destination marketing promoting Springfield to leisure, business and group travelers. I create and manage an annual budget of $550K. Position includes digital project management, creation of multi-channel marketing assets, UX and UI direction, interactive marketing management, social media strategy, staff management, budget planning and forecasting, web content development, copywriting and campaign strategy. The Bureau has received more than 100 national and statewide marketing awards under my leadership (including American Chamber of Commerce Executives, Ohio Travel Association and OACVB) and helped drive a $125 million increase in economic impact since 2011. Recent projects include redevelopment of our core website, video production for broadcast ads, and leadership of a proposed 100,000 sq. ft. events facility. As Marketing Director for the Greater Springfield Chamber of Commerce I am responsible for planning and execution of all Chamber special events and sponsorship sales ($100K annually), creation of print and broadcast advertising campaigns, copywriting, brand management, social media strategy and creation of Chamber publications including annual reports, feature magazines and community guides. Recent projects include creation of new "Best of Springfield" lifestyle publication and corresponding special event. As Creative Director of Champion City Guide & Supply (a heritage brand retail store and Chamber/CVB partnership) I am responsible for all elements of start-up including concept, brand development, budget creation, merchandise design, staffing, marketing and merchandising. The store opened in November of 2012.

Hilton Head Island

For nearly ten years, I served as Managing Partner of Match on Hilton Head Island (SC). From original concept to daily operations, I was responsible for every operational facet of this upscale men's shop featuring antiques, outsider art, gentlemen's accessories, men's clothing, antique luxury watches, wine, cigars & vintage guitars. Managed multiple locations and budgets in excess of $1M.Match was the first boutique shop of its kind to feature iconic brands and designers such as Jack Spade, Bell & Ross watches, Ben Sherman clothing and John Varvatos, blended with vintage goods and consumables.Satellite locations in Atlanta & Savannah (GA).

Marketing and retail development director for limited partnership whose assets and management contracts included hotel/motel properties, golf courses, retail stores, club lodging, art galleries and property managment contracts.