Christopher Simmons Email & Phone Number

Christopher Simmons is a Head of Value-Add and Investment Marketing at New York Life Investments. He possess expertise in product marketing, financial services, mutual funds, product management, investments and 22 more skills.

Listed skills include Product Marketing, Financial Services, Mutual Funds, Product Management, and 23 others.

• 

  Head Of Value-Add And Investment Marketing

  New York Life Investments

  Mar 2004 - Present

  As the Head of Value-Add and Investment Marketing at New York Life Investments, I’m responsible for leading the team that actively promotes the firm's value-add programs, thought leadership, capital markets insights, and investment education programs. We work collaboratively with the firm’s Advisor Advancement Institute, as well as with the mutual fund, ETF, ESG, and Alternatives business units to develop innovative practice management solutions, investment value-add and investor… Show more As the Head of Value-Add and Investment Marketing at New York Life Investments, I’m responsible for leading the team that actively promotes the firm's value-add programs, thought leadership, capital markets insights, and investment education programs. We work collaboratively with the firm’s Advisor Advancement Institute, as well as with the mutual fund, ETF, ESG, and Alternatives business units to develop innovative practice management solutions, investment value-add and investor education designed to help strengthen well-cultivated advisor relationships and increase visibility around our product line up, while building the firm’s brand as a thought leader in the financial services industry. Lead the team responsible for marketing all value-add/practice management programs and investment-based promotional campaigns designed to foster ongoing advisor relationships, while helping to drive sales across the firm’s key products - current investment themes include: generating income, managing market volatility, building long-term wealth, and tax-conscious investing. Previously, I managed the product marketing team responsible for helping grow the firm's mutual fund business from $26 billion to over $100 billion in assets under management between 2004-2012.Led numerous product launches and campaigns pertaining to the firm’s retail mutual fund family. Launched the firm’s first two closed-end mutual funds—successfully raising nearly $2 billion during the offering period, marking one of the largest municipal closed-end fund offerings (MMD) and global infrastructure offerings (MEGI) in years.Areas of expertise include: Team leadership, strategic market planning, product launches/campaigns, digital marketing (including web, social media, video, and e-mail marketing), communication of capital markets insights, educational training, building brand awareness, project management, and ability to work in a highly matrixed environment. Show less