• Oversee the execution of the overall business plan throughout various phases of the product life cycle: Development, Launch, Sustain, Phase-out for FURminator brand• Manage international brand and product strategy as the Center of Excellence, leading market research, packaging design, and launch strategy• Partner with cross-functional teams to develop and launch SKUs from initial concept to finished goods • Create and implement multi-year product roadmap, brand plans, and SWOT analysis

• Initiated and completed stage gate process for new product development of multiple SKU’s from market research to finished goods including packaging design and sales marketing materials, resulting in high margin revenue growth• Facilitated global collaborative efforts with various functions to ensure leading edge technology and speed to market by leveraging common designs and resources • Performed brand analysis, data analysis, marketing, desktop publishing, social media and product development to support field sales team

• Developed 30+ SKU’s from initial concept to finished goods including packaging design, web design, and sales marketing materials resulting in revenue growth of 18% in first year sales• Controlled the brand trademarks, licensing, product positioning, and marketing plans for ecommerce, social media, and physical store level • Executed profit & loss analysis to insure favorable profitability margin of brands’ portfolio• Perform brand examination, marketing study, desktop publishing, social media and product development to support field sales team• Plan and monitor department expenses and budget for fiscal year

• Executed Trade Marketing’s rollout of new digital displays for various grocery and C-Store channels by working with the trade and brands teams assuring the metrics were met • Responsible for maintaining print, vinyl, LED, and general signage at music and sports venues nationwide to sustain appearance consistent with the company’s direction

• Provided customer service to current clients and expanded existing business by understanding the clients evolving needs and developing innovative marketing, advertising, and media recommendations to strengthen their marketplace presence• Consistently exceeded sales goals in categories of retention, increase of advertising program size, and new sales