Chris Burdick Email and Phone Number
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Hi 👋 I'm Chris. I'm a Growth Product Manager with a range of experience across industries and functions. My passion is working with creative, cross-functional teams to design and deliver product-led growth experiences that create tangible business value.I got my start in digital marketing & communications, where I got to pioneer a social marketing strategy for a large broadcasting network, wrangling various social engagements into a cohesive experience across the brand. I moved from social media to developing and managing web properties and got my first taste of digital strategy—using digital platforms like mobile apps and websites to drive meaningful online engagement from radio and podcast listeners.My interest in data-driven digital optimization led me to the e-commerce industry, where I cut my teeth with onsite search and merchandising—making it easier for small businesses to find the products they need in a massive assortment. While at the same company, I had the opportunity to combine my prior experience managing web properties with my newly acquired e-commerce expertise and transitioned into product management. I led an agile team of designers and software engineers to build a new cart and checkout experience on top of a headless e-commerce platform.Most recently, I've been part of the Growth Product team at Sprout Social. My focus is on building product experiences that drive revenue growth with our existing customers. I lead a team of designers and engineers to build innovative features that allow our customers to discover and purchase valuable solutions outside their current subscription. Beyond my core role, I'm also passionate about Diversity, Equity, and Inclusion and actively engage in conversations and initiatives to create a more diverse and inclusive work environment.
Sprout Social, Inc.
View- Website:
- sproutsocial.com
- Employees:
- 1728
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Staff Product Manager, Growth And Revenue PlatformSprout Social, Inc.Chicago, Il, Us
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Staff Product Manager, Growth & Revenue PlatformSprout Social, Inc. Nov 2024 - PresentChicago, Illinois, Us
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Group Product ManagerSprout Social, Inc. Mar 2024 - Nov 2024Chicago, Illinois, Us
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Senior Product ManagerSprout Social, Inc. Sep 2021 - Apr 2024Chicago, Illinois, UsI lead a team of designers, engineers, marketers, and analysts focused on creating product experiences to drive revenue growth with existing customers. My work involves creating, testing, and scaling tactics to sell new products, plans, and add-ons through product experiences where customers can discover and activate new value alongside their day-to-day work in Sprout. I maintain strong partnerships across the business to drive effective, efficient growth through self-service and sales-assisted conversion funnels.
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Co-Lead, Parents@SproutSprout Social, Inc. Jan 2022 - Dec 2023Chicago, Illinois, UsAs a co-lead for the Parents@Sprout community resource group (CRG), I lead the strategic direction and direct a team of colleagues to create programs & initiatives that support working parents. Our CRG exists to enhance the Sprout community so that parents are positioned to be successful at work and at home. All of this work is in collaboration with Sprout's 9 other CRGs and in support of the company's broader commitment to Diversity, Equity, and Inclusion.
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Product ManagerSprout Social, Inc. Jan 2020 - Sep 2021Chicago, Illinois, Us
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Digital Product OwnerZoro Us Dec 2017 - Jan 2020Owned a collection of features that made up the ecommerce conversion experience on Zoro.com. Defined, maintained, prioritized, & executed the feature backlog to improve the purchasing experience across all customer segments. Coordinated with stakeholders & resources across the business, including UX/UI design, engineering, customer service & marketing.• Led the design & build of a new front-end experience for the checkout that more than doubled the usability benchmarking score according to the Baymard scoring model.• Improved the bottom-funnel conversion rate of new checkout experience by more than 400bps over the initial release by delivering iterative design & technical enhancements.• Improved efficiency and agility of Scrum team by piloting integration of QA functional testing and QA automation within bi-weekly sprint cadence.• Established vision for managing online experiences as products by initiating the role of Digital Product Owner at Zoro.• Maintained consistent delivery of valuable features by living Agile values & executing Scrum framework.
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Ecommerce Merchandising ManagerZoro Us May 2016 - Dec 2017Oversaw onsite search optimization and merchandising for an assortment of over 200k products acorss multiple categories. Managed key relationships with internal & external stakeholders. Lead strategic projects that brought value to the organization by improving the tools and systems available to customers and staff.• Increased Add to Cart rate from onsite search by 11% and from navigation by 24% YOY using data-driven merchandising and search optimizations.• Improved efficiency and effectiveness of Searchandising team by leading the implementation & stabilization of Product Information Management (PIM) system.• Maximized customer experience by leading a series of user tests for validating website hierarchy and product merchandising changes.• Delivered effective merchandising tools within PIM & other systems by building strong, collaborative relationships with IT developers & software vendors.
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Ecommerce Merchandising SpecialistZoro Us Dec 2015 - May 2016Oversaw all onsite search and product merchandising activities for a collection of top-level categories, including over 100,000 unique SKUs. Used analytics, sales, and search data to make strategic and tactical decisions to improve conversion and customer experience. Developed processes to leverage available search and merchandising tools to consistently improve customer experience.● Decreased returns for high-return products by creating new titles and tools to help customers identify key features and differences.• Improved collaboration among teams concerned with user experience by selecting and implementing online user testing tool.• Increased adds to cart for several categories by merchandising individual products and groups of products within search and navigation results.• Established baseline approach to brand merchandising by testing different variations of search and navigation landing pages.• Improved navigation experience by cleaning up taxonomy structure and naming to align with customer expectations.
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Senior Web Content Specialist, Integrated Marketing CommunicationsMoody Bible Institute Nov 2014 - Dec 2015Chicago, Il, UsOversaw web content strategy and website development and maintenance for all of the Web properties owned by Moody Radio. Supervised a team of employees who supported the ongoing digital marketing and Web content needs of Moody's network of radio stations and nationally syndicated radio programming.• Improved web usability and accessibility by designing robust, responsive, multi-lingual website and media platform.• Reduced web development timeline and increased efficiency by implementing Scrum process.• Increased brand recognition and consistency by redesigning website and digital marketing resources for new brand.• Reduced web development cost and time/increased usability by integrating 15 websites into a single platform. -
Web Marketing Specialist, Integrated Marketing CommunicationsMoody Bible Institute Dec 2011 - Oct 2014Chicago, Il, UsProvided Web content and social media strategy for a network of 36 radio stations, including support for several nationally syndicated radio programs and stations in major markets like Chicago, Cleveland, and Indianapolis. Wrote, edited and published Web content for Moody Radio.• Grew Facebook audience by nearly 50 times in 3 years by delivering consistent content and brand strategy.• Increased quality and consistency of social media across organization by consulting with and training other depts.• Increased avg. time spent on homepage by over 200% by implementing a redesign of the homepage and navigation.• Increased website traffic to radio specials by over 2000% by redesigning the template to play audio in the browser.
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Copy Editor At The Moody StandardMoody Bible Institute Aug 2010 - Dec 2011Chicago, Il, UsWorked with newspaper staff and editorial team to provide direction and content for the paper. Provided training and answered questions pertaining to grammar and AP style. Edited all copy within the paper for grammar and style. Along with editor-in-chief, served as final authority on questions of grammar, style and content.• Developed strong written communication skills by writing more than 40 news, features and editorial articles.• Achieved first-class rating for editorial consistency from Associated Collegiate Press by upholding high editorial standards for content and copy.• Earned 6 hours of practicum credit over 2 semesters by training staff in publication and AP style.• Received multiple commendations from professional reviewers for writing outstanding news and feature articles.
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Guest LiaisonMoody Bible Institute Aug 2008 - Dec 2011Chicago, Il, UsServed employees and guests with general information about the organization and surrounding area. Provided direction for requests made by visitors in person or over the phone. Maintained a working knowledge of the organization, including events and day-to-day operations. Gave historical and informational tours to campus visitors.• Received 5 departmental recognitions for providing outstanding customer service in critical or difficult situations.• Received commendation for excellence in giving campus tours to more than 500 people in 3 years.• Assisted in ongoing department success by training 15 new employees and campus tour guides over 3 years.
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StudentMoody Bible Institute 2008 - 2011Chicago, Il, Us
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Communications InternEmmanuel United Methodist Church Jun 2011 - Aug 2011Evaluated church-wide communication strategy and proposed changes for efficiency and sustainability.• Created a series of welcome materials to introduce visitors to various church ministries and activities in a clear, consistent way. • Redesigned weekly e-newsletter for church members to more easily scan all information and find details to relevant events and activities.• Trained staff to take advantage of new communication tools and templates.
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Photo TechnicianWalgreens Nov 2006 - Aug 2008Deerfield, Il, UsServed customers with various photo developing and printing needs. Maintained photo developing and printing equipment to keep it functioning properly. Kept product displays orderly, clean and up to date. Assisted store management with merchandising and setting up special product displays.
Chris Burdick Skills
Chris Burdick Education Details
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Moody Bible InstituteCommunications -
Noblesville High SchoolAcademic Honors Diploma
Frequently Asked Questions about Chris Burdick
What company does Chris Burdick work for?
Chris Burdick works for Sprout Social, Inc.
What is Chris Burdick's role at the current company?
Chris Burdick's current role is Staff Product Manager, Growth and Revenue Platform.
What is Chris Burdick's email address?
Chris Burdick's email address is ch****@****oro.com
What is Chris Burdick's direct phone number?
Chris Burdick's direct phone number is +184748*****
What schools did Chris Burdick attend?
Chris Burdick attended Moody Bible Institute, Noblesville High School.
What are some of Chris Burdick's interests?
Chris Burdick has interest in Writing, Blogging, Social Media, Reading, Biking.
What skills is Chris Burdick known for?
Chris Burdick has skills like Copy Editing, Journalism, Writing, Social Media, Blogging, Nonprofits, Social Media Marketing, Web Marketing, Editing, Leadership, Publishing, Editorial.
Who are Chris Burdick's colleagues?
Chris Burdick's colleagues are Damian Ng, Lucas W., Steve Giovinazzo, Colleen Delaney, Alec Redman, Olivia Jepson, Dylan Aquart.
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