Chris Burdick Email & Phone Number

Chicago, IL, US

Chicago, Illinois, US

Chicago, Illinois, US

Chicago, Illinois, US

I lead a team of designers, engineers, marketers, and analysts focused on creating product experiences to drive revenue growth with existing customers. My work involves creating, testing, and scaling tactics to sell new products, plans, and add-ons through product experiences where customers can discover and activate new value alongside their day-to-day.

Chicago, Illinois, US

As a co-lead for the Parents@Sprout community resource group (CRG), I lead the strategic direction and direct a team of colleagues to create programs & initiatives that support working parents. Our CRG exists to enhance the Sprout community so that parents are positioned to be successful at work and at home. All of this work is in collaboration with.

Chicago, Illinois, US

• Owned a collection of features that made up the ecommerce conversion experience on Zoro.com. Defined, maintained, prioritized, & executed the feature backlog to improve the purchasing experience across all customer.
• Led the design & build of a new front-end experience for the checkout that more than doubled the usability benchmarking score according to the Baymard scoring model.
• Improved the bottom-funnel conversion rate of new checkout experience by more than 400bps over the initial release by delivering iterative design & technical enhancements.
• Improved efficiency and agility of Scrum team by piloting integration of QA functional testing and QA automation within bi-weekly sprint cadence.
• Established vision for managing online experiences as products by initiating the role of Digital Product Owner at Zoro.
• Maintained consistent delivery of valuable features by living Agile values & executing Scrum framework.

• Oversaw onsite search optimization and merchandising for an assortment of over 200k products acorss multiple categories. Managed key relationships with internal & external stakeholders. Lead strategic projects that.
• Increased Add to Cart rate from onsite search by 11% and from navigation by 24% YOY using data-driven merchandising and search optimizations.
• Improved efficiency and effectiveness of Searchandising team by leading the implementation & stabilization of Product Information Management (PIM) system.
• Maximized customer experience by leading a series of user tests for validating website hierarchy and product merchandising changes.
• Delivered effective merchandising tools within PIM & other systems by building strong, collaborative relationships with IT developers & software vendors.

• Oversaw all onsite search and product merchandising activities for a collection of top-level categories, including over 100,000 unique SKUs. Used analytics, sales, and search data to make strategic and tactical.
• Decreased returns for high-return products by creating new titles and tools to help customers identify key features and differences.
• Improved collaboration among teams concerned with user experience by selecting and implementing online user testing tool.
• Increased adds to cart for several categories by merchandising individual products and groups of products within search and navigation results.
• Established baseline approach to brand merchandising by testing different variations of search and navigation landing pages.
• Improved navigation experience by cleaning up taxonomy structure and naming to align with customer expectations.

Chicago, IL, US

• Oversaw web content strategy and website development and maintenance for all of the Web properties owned by Moody Radio. Supervised a team of employees who supported the ongoing digital marketing and Web content needs.
• Improved web usability and accessibility by designing robust, responsive, multi-lingual website and media platform.
• Reduced web development timeline and increased efficiency by implementing Scrum process.
• Increased brand recognition and consistency by redesigning website and digital marketing resources for new brand.
• Reduced web development cost and time/increased usability by integrating 15 websites into a single platform.

Chicago, IL, US

• Provided Web content and social media strategy for a network of 36 radio stations, including support for several nationally syndicated radio programs and stations in major markets like Chicago, Cleveland, and.
• Grew Facebook audience by nearly 50 times in 3 years by delivering consistent content and brand strategy.
• Increased quality and consistency of social media across organization by consulting with and training other depts.
• Increased avg. time spent on homepage by over 200% by implementing a redesign of the homepage and navigation.
• Increased website traffic to radio specials by over 2000% by redesigning the template to play audio in the browser.

Chicago, IL, US

• Worked with newspaper staff and editorial team to provide direction and content for the paper. Provided training and answered questions pertaining to grammar and AP style. Edited all copy within the paper for grammar.
• Developed strong written communication skills by writing more than 40 news, features and editorial articles.
• Achieved first-class rating for editorial consistency from Associated Collegiate Press by upholding high editorial standards for content and copy.
• Earned 6 hours of practicum credit over 2 semesters by training staff in publication and AP style.
• Received multiple commendations from professional reviewers for writing outstanding news and feature articles.

Chicago, IL, US

• Served employees and guests with general information about the organization and surrounding area. Provided direction for requests made by visitors in person or over the phone. Maintained a working knowledge of the.
• Received 5 departmental recognitions for providing outstanding customer service in critical or difficult situations.
• Received commendation for excellence in giving campus tours to more than 500 people in 3 years.
• Assisted in ongoing department success by training 15 new employees and campus tour guides over 3 years.

Chicago, IL, US

• Evaluated church-wide communication strategy and proposed changes for efficiency and sustainability.
• Created a series of welcome materials to introduce visitors to various church ministries and activities in a clear, consistent way.
• Redesigned weekly e-newsletter for church members to more easily scan all information and find details to relevant events and activities.
• Trained staff to take advantage of new communication tools and templates.

Deerfield, IL, US

Served customers with various photo developing and printing needs. Maintained photo developing and printing equipment to keep it functioning properly. Kept product displays orderly, clean and up to date. Assisted store management with merchandising and setting up special product displays.

B.A. In Communications, Communications

Academic Honors Diploma