Christopher (Chris) Terrio - B.A. - C. Dir. Email & Phone Number

Greater Toronto Area

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Oakville, Ontario, Canada

Ancaster, Ontario, Canada

Oakville, Ontario

Complete P&L, Operational and Strategic responsibility for Trajectory Beverage Partners.

Mississauga, ON.

Responsibility for the Canadian Operating Company, including Full P&L, Strategic Vision, Organizational Design and Business Development, including the expansion of Services to drive incremental Revenues. Canadian Op Co Board Member with complete Ownership and Business Performance to the US Parent Company.

Complete P&L responsibility for the Brewed Beverages business unit and the strategic development of the Brewed Beverages business for the Canadian market. Complete oversight of Brand Development, Retail Channel Strategy, Equipment Solutions, Distribution/Logistics, Manufacturing and Operations along with long-term strategic direction for Brewed Beverages.

Complete P&L responsibility and the oversight of daily operations of the business, along with leading the annual planning process with the parent company, Consumer Impact Marketing USA. I was responsible for the United States geographic expansion and the organic growth of the Business Development and Client Acquisition, along with the strategic direction.

Complete P&L responsibility of the Canadian Operating Company and the Sr. Executive overseeing the Sales and Marketing and Business Development of the Heineken Brands in Canada. Responsible for Brand Development and the the Annual Business Planning, focused on the strategic development of the Heineken portfolio and the execution of International.

Responsible for the total Supply Chain delivery from Forecasting to Production Planning to Operational Scheduling, Production and Logistics for the North American Market. I was invloved in new package introductions and the SAP/R3 implementation.

Responsible for the coordination of all commercial projects and Brand activity pertaining to the North American market liasing with Corporate Marketing, R & D, Production and Procurement and managing the fulfillment of all New Packaging and SKU's to the US and Canadian markets.

Responsible for the C-Store Channel strategy for all Sales & Marketing of the Heineken portfolio throughout the US. Delivered Category Management, Retail Merchadising and Shelf Management strategies to the Heineken USA organization for the US C-Store Channel.

Responsible for Sales, Merchandising & Distribution of the Heineken portfolio through the Grocery, C-Store, Mass, Club, Drug and Liquor Store channels in the Central Region of the US. Delivered category and merchandising strategy as an Imported Beer category manager focused on increased sales and revenues for our retail partners.

Managed 9 District Managers in a five state area with revenues of $20MM.Division P&L responsibility and record sales growth of 18% while increasing profitability and managing flat costs.Responsible for 70 distributors and oversight of business development in the key markets of Chicago, Cleveland, Indianapolis, Cincinnati and Detroit.

Responsible for business development in S.E. Massachusetts and Rhode Island with direct distributor management of 5 distributors. Increased volumes and share of market from 1990 to 1994 Implemented trade marketing programs to drive brand visibility and increased market presence within the imported beer category.Implemented trade marketing programs to drive.

Direct retail selling of Spirits, Wine and Beer with 150 accounts in S.E. Massachusetts.Leveraged an extensive international brand portfolio to meet sales and profits targets by building solid retail relationship with accounts.

Chartered Director, Board Governance

Ba, Communications

Activities and Societies: Captain - Mens Soccer Team - 1986 All Conference NCAA/NAIA Div. III - 1986

Executive Leadership

Executive Certificate, Executive Leadership & Negotiations