Marketing
1554 Mcdougall St, Windsor On N8X 3N2
● Develop, manage, and execute the full-funnel digital marketing strategy for Google AdWords, Social Media Marketing, and Email Marketing.● Coordinated with appropriate internal business units and departments to provide necessary resources to design high-quality assets for digital advertisements, website content, email marketing, social media posts, print, direct mail campaigns, and retail marketing collateral.● Quantitatively analyzed and interpreted marketing data into presentations… Show more ● Develop, manage, and execute the full-funnel digital marketing strategy for Google AdWords, Social Media Marketing, and Email Marketing.● Coordinated with appropriate internal business units and departments to provide necessary resources to design high-quality assets for digital advertisements, website content, email marketing, social media posts, print, direct mail campaigns, and retail marketing collateral.● Quantitatively analyzed and interpreted marketing data into presentations to determine the success or failure of AngelStar Digital's marketing strategy against their KPIs and competitors.● Conducted cost-benefit analysis of marketing expenditures to ensure AngelStar Digital and its subsidiaries stayed within their marketing budget and consistently achieved profitability.● Researched and presented new digital marketing platforms, technologies, and public events to aid in the marketing progress of AngelStar Digital and their subsidiaries.● Conducted external and internal business analysis to discover and implement strategic pivots to enhance the competitive advantage of AngelStar Digital and its subsidiaries.● Provided website support to AngelStar Digital and its subsidiary companies by improving their Google page ranking through SEO enhancement, website redesign, and posting relevant blog content.● Provided customer service through email, phone, and social media by coordinating with appropriate internal business units and departments to gather information, develop solutions, and execute them to resolve issues. Followed up later to ensure customer satisfaction.● Provided internal technical support to employees of AngelStar Digital and their subsidiaries to recover data, manage server space, and create new email domains.● Led, coached, and developed team members to motivate them to cultivate a culture that values result-driven problem-solving, collaboration, and accountability. Show less