Digital Media Specialist
• Managed all social media platforms (Facebook, Twitter, Instagram, and Pinterest), including content management, live event organization, and collaboration with local community organizations and cultural institutions.• Managed all e-communications through MailChimp, including monthly e-newsletter, special event e-blasts, and member and donor evites.• Tracked and reported performance for all digital channels to senior leadership and board of directors including optimization recommendations.• Worked internally and externally with partners to promote MOHAI exhibits, programs, and services through strategically targeted local and national campaigns.• Managed all digital paid advertising programs with external media partners including strategy, content creation, and reporting.