Digital Media Specialist
- Managed all social media platforms (Facebook, Twitter, Instagram, and Pinterest), including content management, live event organization, and collaboration with local community organizations and cultural institutions.
- Managed all e-communications through MailChimp, including monthly e-newsletter, special event e-blasts, and member and donor evites.
- Tracked and reported performance for all digital channels to senior leadership and board of directors including optimization recommendations.
- Worked internally and externally with partners to promote MOHAI exhibits, programs, and services through strategically targeted local and national campaigns.
- Managed all digital paid advertising programs with external media partners including strategy, content creation, and reporting.