Christopher Ubiadas Email & Phone Number

Santa Monica, California, United States

Spearhead and successfully executed marketing strategies for a total of 9 highly acclaimed musical productions, resulting in sold-out performances.Actively promotes MTW's esteemed educational youth programs, including monthly Master Classes and the Summer Youth Conservatory, to drive engagement and participation while bringing brand awareness to the Long Beach Community.Demonstrates a keen eye for identifying opportunities for improvement and growth by effectively utilizing SWOT analysis and improves website traffic by 80%, click through ratios by 60%, and conversions by 20%.Ensures precise and polished communication by meticulously proofreading weekly press releases and ensuring optimal distribution timing to maximize media coverage."Responsible to translate high-level goals into actionable plans by effectively utilizing the resources within the department's budget.Manage the overall direction of marketing campaigns and serve as the direct liaison between upper management and the marketing staff. Responsible to translate high-level goals into actionable plans by effectively utilizing the resources within the department's budget. In charge of project management, organizing tasks, assigning and facilitating communication between the manager and coordinator(s) to ensure milestones are met on time and deadlines are not missed. Sets key performance indicators (KPIs) and analyzing all the data generated by the marketing coordinators, such as ticket sales, audience reach, conversion rates, customer retention, social media engagement, media coverage, brand awareness, online ticket sales, customer feedback, and return on investment (ROI). Oversee the marketing budget, including figures for salaries, campaign needs, and department spending, while also creating the goals and strategies for the coordinator(s) to follow.

•Participate and coordinate in planning and communication efforts of taping special events / coverage.•Established an Interactive Content submission program and oversaw its integration with the KTLA Community’s team’s day-to-day; program has driven over 50,000 pageviews since its launch (a 55% increase).•Optimized Interactive Content sand page layout, leading to 70% growth follow rate.•Launching of new Interactive Content submission program, the increased engagement as well as led to 50 (on average) daily submissions.•Started a new video campaigns as well as produced video content in support of local businesses.•Liaison for non-profit business for public sharing opportunities on all of our social media mediums. •Manage community branch social media presences by developing content for regular posts across their social media accounts.•Develop, maintain and monitor Facebook and Instagram advertising campaigns aimed at enhancing engagement and brand awareness within budget.•Engage with followers and fans regarding our content and other interactions•Create strategies to promote articles, videos, pictures, establishments and/or infographics via social media sites.•Perform research on current benchmark trends and audience preferences & set specific objectives and report on ROI•Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)•Monitor SEO and web traffic metrics•Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency•Stay up-to-date with current technologies and trends in social media, design tools and applications

Long Beach, California, United States

•Oversees, monitors and maintains all website content while ensuring accuracy as well as providing support,review, creative feedback, asset management, and proofreading for all online listing sites, mobile platforms, andsocial media.•Managed marketing strategies for 6 different property entities. (Hotel, Attractions, Food and Beverage, Events,Weddings, and Preservation)•Routinely handles on average 50 graphic design projects a week. Including digital ads, landing page design,email promotions, site graphics, social media graphics, brand assets, & other types of digital marketing collateral.•Responsible for implementing tracking systems, establishing success metrics and performance indicators andevaluate site effectiveness by using analytics. (i.e., Google. etc.)•Performs Customer Data Integration (CDI) through eCommerce, targeting, partnering, and reporting.•Manages online advertising to include media buys, pay per click, (PPC) retargeting, contextual, licensing, andsearch engine marketing (SEM)•Key commercial successes include transforming the asset into a top venue for sold-out music festivals through partnership with Goldenvoice Productions and developing the annual Dark Harbor event into a multimillion-dollar venue – attracting 150,000 guests, with 12,000 in one evening by facilitating takeover night for TwitchCon.

•Responsible for managing all digital, mobile and social components of a station promotions campaigns and station marketing campaigns for 8 Los Angeles properties. •Routinely handles on average 50 graphic design projects a week. Including digital ads, landing page design, brochures, site graphics, social media graphics, brand assets, and other types of digital marketing collateral. •Weekly conceptualizes and creates high-end, visually clean and stimulating web, print and /or motion graphics which include layouts for internal banner ads, pushdowns sales driven contests, etc. • Manages project needs and creative objectives within specifications determined by Program Directors and / or Operations Manager, and visually translates into concept, design, artwork, and layout solutions. •Provides consultative guidance on illustrative material and artwork for new and innovative projects and initiatives. • Uses Digital Content Creation (DCC) to produce computer animation for special effects, advertising, web pages and other departmental needs. •Sets up and/or updates exiting Photoshop files for clients and exports graphics for use on web, print or in video. • Works directly with the Vice President of Marketing, Station Promotions Directors and the Digital Program Director.•Takes a leadership role in the connecting the dots between on-air promotions, events and all applicable digital, mobile and social platforms for pre-promotion, engagement, sharing and recaps.

Greater Los Angeles Area

• Support both the Director of Promotions for 102.7 KIIS FM & Alt 98.7, Senior Director of Promotions for 104.3 MYfm & REAL 92.3, and Director of Promotions for KOST 103.5.• Help with various promotions such as KIIS Pays Your Bills and KIISmas Cash coordinating with winners and our Accounting teams• Actively participate and assist in special events/concerts including but not limited to 102.7 KIIS-FM’s Wango Tango, iHeartRadio Music Festival, The Real Show and Jingle Ball• Handle the Prize Centralization process for five LA radio stations; auditing the prize database, managing the traffic log of winners, and notifying winners via email and phone of their prizes • Responsible for Online Digital Prizing Department for the iHeartMedia Cluster (5 FM Stations and 1 AM Station)• Manage all 102.7 KIIS FM Cash Prize financial progression of paperwork and prize allocation. • Representing iHeartMedia Inc. to Winners, Listeners and Clients when notifying them of their awards/prizes.• Assist in the production of special client experiences by helping organize the event and creating the guest lists for screenings, meet and greets and private events.• Artist escort for all iHeart Media events, including: KIIS Jingle Ball Los Angeles, KIIS Wango Tango, iHeartRadio Music Festival Las Vegas, REAL 9.23 The Real Show.• Work closely with account executives, talent, label reps and and management. • Assist with the set-up and execution of radio station events such as remote broadcasts, concerts and other promotional events while interacting with listeners in a professional, fun and friendly manner.• Assist in the development, planning and execution of creative ways to increase public awareness of the station.• Perform clerical office duties such as filing, data input, making phone calls, and organizing prizes and station merchandise.

Burbank, C.A.

•Participate in the preparation and pre-production elements, up to and including the full execution of various radio events. •Support the VP of Marketing (for 10 properties including 8 Los Angeles/Orange County radio stations) with special projects/events (ranging from brainstorming and pre-production to recapping the completed project/event) and the Marketing Coordinator, learning the position and its place within the Marketing Department.•Serve as a liaison between the Promotions, Programming, Sales, Integrated Media and Marketing Departments disseminating information as necessary•Assist in various projects including proofreading the direct mail campaigns to the 5 FMs, maintaining the press/media book, managing travel/meeting calendars/expenses, etc•Cover and roll 6 phone lines including the VP of Marketing and Marketing Coordinator.•Researching, compiling and creating a weekly Competitive Reports, Press Links report and monthly Press Hits blog that are distributed to our Marketing Manager/President, VP and Marketing and Public Relations Manger.•Help with in-studio performances/interviews/meet & greets with our station’s on-air talent(s), Artists and Listeners•Actively analyze and participate events/performance by the various stations as well as presentations and panel discussions by the executives and leaders in the industry resulting in current marketing and social media efforts.

California State University, Los Angeles | Universal Studios In Los Angeles, Ca

• Registered for the first NBCUniversal Campus Innovation Program at CSULA; an extensive 10 case study course designed to enhance presentation and marketing skills.• Prepared questions around four main businesses: Cable Entertainment (E! and Esquire), International Television, Parks and Resorts (Universal Studios Hollywood), and Film (Universal Pictures).• Participated in classes twice per week, with four headlined sessions lead by company executives reviewing each business.• Researched the businesses to create marketing proposals, requested by the executives.• Partnered with a team of students to deliver outlined pitches for each business.• Created a full presentation based on selected outline for a presentation back to the NBCUniversal Staff.• Presented our proposal on June 3rd, 2015 at Universal Studios in Los Angeles, California.

Irvine, C.A.

•Tested video games to assure quality and assess readiness for market on Old School Games’s R.I.P.D. (Rest In Peace Department)•Played and tested the evaluating marketability of new titles and licenses•Tested games for the in compliance with PS3/ Sony, Xbox360/Microsoft, WiiU,DS/Nintendo, and PC Standards•Coordinated with a dedicated QA team to maximize bug-testing efficiency •Located and documented bugs and other issues for Old School Games R.I.P.D. (Rest In Peace Department)•Given responsibility over a section of the game and worked directly with the designer, artist, and programmers of the section to identify issues, and test new implementations.•Identified and concisely write up functionality bugs that occur in each game build •Tested the gameplay mechanics and G.U.I. of game.•Analyzed numerous 1st and 3rd party video game titles for the PlayStation®3 and PlayStation®Vita to ensure Sony’s quality standards are met before release•Occasionally tested game functionality by finding and reporting gameplay crashes during a test cycle.•Examined pre-release versions of software (such as patches, downloadable content, and conversion titles)•Provided marketing material by capturing screen shots and in-game video footage. •Evaluated possible software titles to publish, proofread software manuals and documentation.•Worked with localization department to verify software fixes and assisted with checking content making sure translations made in the US were correct grammar.•Exhibited R.I.P.D. at the Electronic Entertainment Expo 2013 (E3)•Exhibited other upcoming titles and demonstrated game play at the E3 Expo

Bachelor Of Business Administration (B.B.A.), Marketing, Business, Management, And Related Support Services

Activities and Societies: Sigma Alpha Epsilon Fraternity Marketing Club Associated Student Involvement

Bachelor'S Degree, Computer And Information Sciences, General

Activities and Societies: Minor in Economics

Bachelor'S Degree, Health Services/Allied Health/Health Sciences, General

Option: Emergency Medicine

Education record

Education record