Marketing Campaign Manager
• Strategized and executed B2B demand generation and customer retention campaigns and performed A/B testing to increase marketing qualified leads.• Set up and analyzed all marketing and sales KPI reports to optimize the marketing and sales funnel to increase conversion rates.• Performed website design via WordPress, keyword research, and SEO optimization.• Lead CRM implementation and data administration for HubSpot and Salesforce. Integrated additional platforms to… Show more • Strategized and executed B2B demand generation and customer retention campaigns and performed A/B testing to increase marketing qualified leads.• Set up and analyzed all marketing and sales KPI reports to optimize the marketing and sales funnel to increase conversion rates.• Performed website design via WordPress, keyword research, and SEO optimization.• Lead CRM implementation and data administration for HubSpot and Salesforce. Integrated additional platforms to optimize and automate the workflow for all departments. Show less