• Led UX copywriting for specific retail product areas of the Walgreens mobile app and walgreens.com.• Planned, iterated, and delivered on new features alongside UX designers, information architects, and UI designers; owned content from wireframe stage to developer handoff.• Performed accessibility audits for QA review and documented standards; applied standards to new content.• Maintained relationship with development team; represented UX copy during scrum and grooming sessions for assigned user stories & features; filed and responded to bugs to improve usability.

• Worked with product managers, UX & visual designers, and developers to plan, build, and release modern telehealth applications.• Maintained UX copy style guide; defined voice & tone; documented patterns for text styling, errors, calls to action, empty states, and all components that included text.• Led content design for consumer & provider-facing telehealth experiences, including in-visit video consoles and administrative dashboards.• Hired & managed UX writing contractor.

• Wrote interface copy and developed content strategies that drove significant increases to site traffic and doctor/patient connections.• Conducted doctor interviews, researched drugs, treatments, and cosmetic surgery products from across the medical aesthetics spectrum to craft SEO-optimized and EAT-friendly site content pages.• Provided oversight across product, content, and marketing teams to ensure voice, tone, and design were consistent.