In my current role as Principal User Experience Designer, I lead the development and execution of creative concepts, ensuring they align with both brand standards and business objectives. I manage a team of talented designers, delivering visually engaging, user-friendly, and consistent products that resonate with users and reflect the brand’s identity.With a strong background in user-centered design, I’m passionate about creating online experiences that are both functional and visually appealing to users. My role spans the full spectrum of experience design, from research and persona development to wireframing, prototyping, and final delivery. I enjoy working closely with cross-functional teams to ensure our solutions meet user needs while driving business outcomes.Key responsibilities include: • Leading design teams to deliver exceptional visual products • Supporting business development by contributing design insights to proposals and pitches • Facilitating client workshops and presentations to gather requirements and provide design solutions • Managing project risks and ensuring alignment between visual design and business goals • Implementing UX and UI design best practices, Agile and Lean UX methodologies, and digital design across devices • Ensuring accessibility, SEO, personalisation, and responsive design standards are metI’m also a firm advocate for user-centred design, working to ensure that the end-user is always at the heart of what we create. Tools like Figma and Sketch are central to my process, helping to bring concepts to life through visuals and interactivity. Ultimately, my goal is to create engaging digital products and experiences that deliver real value for users and businesses alike.

As a Senior Visual Designer, I took on additional leadership responsibilities, including leading client engagements for specific projects and owning multiple areas of work. I planned project timelines, identified risks, and reported progress to project managers. My role also involved planning and facilitating effective workshops to guide teams and clients through the design process.Applying standard User-Centered Design (UCD) methodologies, I ensured that every solution not only looked great but was also highly functional and user-friendly. I helped bridge the gap between design and business needs, contributing to creative solutions that exceeded client expectations.

In my role as a Visual Designer, I focused on crafting engaging and responsive designs that seamlessly adapt to different platforms. I worked closely with developers to ensure the designs were HTML and CSS-friendly, enhancing the overall user experience. A key part of my role was developing brand standards and style guides to ensure consistency across all digital channels, while maintaining the highest quality standards.Collaborating within a multi-disciplinary team, I translated business and user requirements into User Interfaces, Brand Identities, and other multimedia assets. My work was always rooted in meeting client goals and crafting creative solutions that aligned with their objectives.

As part of the eCommerce design team, I focused on creating and implementing eye-catching website banners, site imagery, and other digital assets. I also played a key role in building Superdry’s weekly HTML email newsletters, ensuring they aligned with the brand’s style and messaging. My responsibilities extended to social media design, affiliate & PPC advertising, merchandising materials, and general on-site assets, supporting both desktop and mobile platforms across more than 20 language variations.A highlight of my time was designing Superdry’s first-ever mobile-responsive email campaign and taking the lead on creating the mobile eCommerce website, which I’m proud to say I was solely responsible for designing.

I started Inky Blue Design in 2009 as a mechanism to provide Website Design and Graphic Design for a range of businesses in both the public and private sector.

I was responsible for the Safety of individuals and have been trained in a variety of specific skills including First Aid, Fire Safety and Conflict management.

During my time at Treforest Printing Ltd I was responsible for the successful operation and running of the Reprographics and Digital Printing department. My duties included amending and designing artwork, typesetting, running the digital printing presses, communicating with clients and ensuring all jobs were sufficiently set up for the Lithograph and Direct Image printing process.