Christyl Davis Smith Email & Phone Number

Longwood, Fl, Us

Lake Mary, Florida (Satellite Office)

- Manage the day-to-day project planning for online marketing programs including client acquisition, membership renewals, engagements, and online lead generation programs with an average of 50 completed projects per month- Develop and oversee all department process and workflow documents ensuring that they are accurately and consistently updated- Manage two direct reports- Created, implemented, and manage departmental quality control processes resulting in an overall team annual error rate of less than 5% annually- Consistently discover and implement new opportunities to improve processes and procedures allowing the team to accommodate new client requirements and support company/technology developments

- Managed print and online lead generation programs for real estate clients with a focus on vacation and investment properties- Responsible for overall lead management, tracking, and reporting for weekly lead-generating events held by the client resulting in over 80% of their annual promotional event attendance- Oversaw seasonal direct mail and call center programs consisting of 20-40,000 mail pieces weekly resulting in a 10% increase in conversions- Managed client and agency marketing budgets to ensure desired profit margin for each program including, accurate revenue forecasting, and monthly client billing process

- Managed marketing programs for industrial and retail channels including automotive, hardware, stencil, and stationery tape products with a focus on packaging and point of sale materials- Developed annual marketing plans and program budgets totaling $350,000- Oversaw design and production of marketing collateral materials, product labels, tradeshow graphics, and promotional items- Managed all aspects of exhibits at national tradeshows including International Autobody Congress and Exposition (NACE), National Association of Chain Drug Stores (NACDS), and ECRM events - Managed the development of retail merchandising displays for placement in hardware and stationery departments resulting in the reduction of shipping costs and retailer set-up time

- Developed marketing programs and collateral materials for line of business targeting multifamily facilities maintenance industry - Established and maintained project budgets and timelines for production of marketing collateral including photo shoots, catalogs, flyers and brochures with a $1.5 million budget- Managed overall production and execution of a monthly direct mail program with an annual $400,000 budget, resulting in a 5-10% increase in sales each month - Acted as a key manager in the planning, development and execution of corporate sponsored special events including National Apartment Association tradeshow and annual sales conference with a $650,000 budget

- Developed and coordinated national promotional programs for commodity boards and brand clients- Oversaw all aspects of retail promotional programs and custom publications- Assisted in analysis of annual feasibility studies of promotional programs resulting in contract renewals due to 77% program success rate- Supervised nine-market consumer sweepstakes program resulting in national, season-long program placement with several top grocery retailers- Coordinated clients' budgets, project estimates and billing- Established and managed production process for new promotional product line