• Member of the brand management team, shaping the Company and its relationships to the customers.• In charge of Houston area fundraisers through BlueWave for non-profits• Initiated an extensive social media campaign through creative campaigns and advertising, garnering a larger audience with regular engagement.• Engaged in business change management to aid BlueWave in the expansion of 4 new locations. • In charge of all marketing and event planning in the greater Houston area.

• Developed business and marketing strategy to expand the company throughout the entire state of Texas and other states..• Created advertising and brand awareness collateral to facilitate business expansion.• Developed strategy and budget for market expansion• Managed and coordinated staff development, training and plans of action.

• Led design and development of design concepts for multiple channels across established and prospective clients. • Collaborated on design concepts creating targeted marketing campaigns that optimize ROI.• Boosted and expanded brand awareness along with identity factors through creative services. Served as key point of contact for relationship development for prospective and existing clients.• Developed creative marketing strategy delivering branding, interactive design, and art direction.• Collaborated with business stakeholders, investors, third party vendors and advertising agencies to implement core marketing strategies along with campaigns from concept to production. • Developed strategy, content and design for new and existing marketing collateral providing state of the art marketing campaigns. • Ensured the use of best practices and processes, established roles and responsibilities, and applied lessons learned from previous projects to exceed client expectations.• Increased sales revenue 50% by implementing a re-engineered marketing and new sales strategy. Created partnerships with the US Army, YMCA and area school districts.• Managed budget forecast and P&L for division.• Worked with at-risk youth to further their education in the form of SES at several area Charter Schools.

• Expanded market share for racetrack demographic to include a younger demographic. Utilized promotional ideas, next generation advertising, and developed a CRM program to keep that new fan base loyal.• Implemented Friday Night Concert series increasing attendance 100%. Program was used as a benchmark for external racetrack operations.• Oversaw advertising, marketing collateral development, and marketing team management.• Evaluated marketing plan and budget forecast identifying opportunities to boost sales and brand awareness throughout the community.CHRISTY M. TUCKER PAGE THREEPROFESSIONAL EXPERIENCE (continued)• Managed Group Sales Department aligning sales and marketing strategies. Defined budgets, developed marketing collateral plus implemented advertising plans.• Served as community relations representative for Hollywood Park. Organized and implemented events along with managing volunteer opportunities for team members.• Managed high profile events from conception to post ROI assessment for sponsors and non-profit partners with attendance exceeding 20,000. (St Margaret’s Christmas Party (A Catholic Charities Partnership), Win, Place and Share (An event designed to aid the United Way), City of Inglewood Beautification Day, National Neighborhood Beautification Day)