Christy Pierce Email & Phone Number

Pewaukee, Wisconsin, United States

Pewaukee, Wisconsin, United States

Waukesha

• Communications and marketing advisor, providing health system programs and service lines with campaign- and program-specific support.
• Worked with occupational health business development team, developing integrated marketing communication tools for more than 350 clients.
• Provided donor communication support for fundraising campaigns and events, including cancer walks, which raise an average of more than $350K annually.
• Collaborated on health system employee communication. Wrote newsletter content and assisted with conversion to digital communication and engagement platform (Dynamic Signal). One year from launch, approximately 98% of.
• Member of consumer website redesign team. Identified subject matter experts, wrote content and used VitalSite content management system to build pages. Responsible for ongoing updates and maintenance of content.
• Active partner in health system and service line video storytelling campaigns, including visual and verbal content development, researching patient stories and logistics.

Oshkosh, Wisconsin Area

• Strategic consultant for more than 15 Wisconsin public school districts, providing district-wide and project-specific communications services.
• Responsible for new business development. Contracted with 12 new school district clients, increasing agency revenue by $60K.
• Assisted with internal and external communication for CESA 6 programs and services, using multi-channel communication vehicles (print, digital, social media and video storytelling campaigns).
• Partnered with CMS4Schools team to support new website development for school districts. Developed content strategy, built and maintained pages, and assisted with launch of websites.

• Provided strategic marketing and public relations support for nationally ranked, regional and local programs and services, including Herma Heart Institute, MACC Fund Center for Cancer and Blood Disorders, orthopedics.
• Increased sports medicine patient volume by 13% through an integrated marketing campaign, using print and digital advertising, blog posts, radio and direct mail.
• Developed and managed public relations and marketing plan for new, 74,000-square-foot, pediatric specialty clinic. Clinic opened at 70% capacity.
• Member of consumer website redesign team. Partnered with subject matter experts to write content, and used Sitecore content management system to build pages. Responsible for ongoing updates and maintenance of.
• Partnered with health system’s digital marketing experts to improve search engine optimization, develop social media strategies and increase video storytelling.
• Media relations team member. Shared on-call responsibilities, pursued proactive media opportunities and responded to crises.

Milwaukee

• Writer and editor of monthly medical association publication, keeping more than 6,500 members engaged and informed about strategic programs and initiatives. Managed design, production and distribution.
• Served as staff liaison to various committees, supporting volunteer leaders with creation and launch of key association projects and initiatives.
• Responsible for ongoing updates and maintenance of website content.

Menomonee Falls, Wis.

• Writer and editor of bimonthly newsletter for more than 80,000 employees in 32 states, helping drive understanding of key business initiatives and engagement with strategic growth plans.
• Back-up intranet coordinator, publishing content to ensure on-time and accurate delivery of crucial store operations information.

Milwaukee

• Created comprehensive marketing materials for more than 40 programs in southeast Wisconsin.
• Planned and and developed content for quarterly, regional newsletter; and contributed stories for two, agency-wide newsletters.

Milwaukee

• Writing/editing: Contributing editor for client newsletters.
• Integrated marketing: Wrote and designed marketing materials.

Milwaukee

• Newsletters/writing: Contributing editor for national and international publications distributed to a community of more than 1,000 Catholic sisters.
• Integrated marketing: Designed internal and external materials for religious community.