Christopher Vredenburgh, Ph.D. Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

• Lead B2B Decision Science & Customer Intelligence teams responsible for empowering personalized customer experiences and business efficiencies across the customer journey and touchpoints (i.e. digital Marketing channels, site visits, and Sales and Service interactions).• Developed and manage high performing and diverse data science and analytics teams with multi-year roadmaps.• Advocated for and lead business-wide CRM re-platforming initiative empowering the first aligned multichannel personalization and Account-based Marketing strategies. Partner with Product, Engineering, Data Engineering, Marketing and Sales teams to reform our CRM data governance architecture, implement robust feature governance and event tagging, and align segmentation strategy with business objectives.• Lead customer segmentation strategy for B2B integrating 1P & 3P data signals to deliver tailored customer experiences, targeted acquisition strategies, the first business market mapping, and insightful executive reporting.• Partnered with Sales VP to reform Enterprise Sales program design and KPIs leveraging our Account hierarchization and segmentations to execute multichannel Account-based engagement, turning around poor Same Account Growth.• Co-created STO Culture Club that developed responses to work environment feedback and launched professional development activities, leading to significant team eNPS increases and mitigating retention challenges.

Doctor Of Philosophy (Ph.D.)

Bachelor’S Degree

High School Diploma