As a brand and motion designer at Eunoia UX, my role involved:- Spearheaded a design team of four through the development of an expressive and purposeful art direction for a brand.- Conducting in-depth research to gain a better understanding of our audience and distill key values that form the brand pillars for Eunoia UX.- Creating a process for the designers to follow to effectively improve our output. This allowed the design team to work in sync, accomplishing different tasks… Show more As a brand and motion designer at Eunoia UX, my role involved:- Spearheaded a design team of four through the development of an expressive and purposeful art direction for a brand.- Conducting in-depth research to gain a better understanding of our audience and distill key values that form the brand pillars for Eunoia UX.- Creating a process for the designers to follow to effectively improve our output. This allowed the design team to work in sync, accomplishing different tasks simultaneously while maintaining the cohesiveness of the final art direction.- Enhancing our design aesthetics by refining our shape language and creatively integrating motion to distinguish our designs.- Used Figma, After Effects, Photoshop and creative coding tools like Processing. Show less

Collaborating with a creative team of five to develop an art direction, design and develop an event website and microsite, and generate event media and assets:- Created a piece of media using Blender and the Adobe Suite that served as the dynamic opening and closing sequence to TEDxSFU 2023. The three-minute video infused the entire event with a sense of grandeur, transforming it into a mesmerizing spectacle that left attendees in awe.- Designed the TEDxSFU website and assisted in its… Show more Collaborating with a creative team of five to develop an art direction, design and develop an event website and microsite, and generate event media and assets:- Created a piece of media using Blender and the Adobe Suite that served as the dynamic opening and closing sequence to TEDxSFU 2023. The three-minute video infused the entire event with a sense of grandeur, transforming it into a mesmerizing spectacle that left attendees in awe.- Designed the TEDxSFU website and assisted in its web development. Utilized Figma for design and implemented ReactJS and Framer Motion for development- Helped shape the event's photography style, drawing upon expertise in photography and related mediums to define its visual language Show less