Sales & Regional Director Emea
Mayerton Refractories Ltd
Birmingham, United Kingdom
Member of the Board of Directors,• With $35 million of sales revenue Director of the largest region with full profit & loss, budget, purchasing, KPI & recruitment responsibility.• Managed an international sales team of 21 which included, 4 x Regional Sales Managers (Africa/Middle East, Eastern Europe, Western Europe & UK/Scandinavia) and 17 local Sales & Site Service Engineers.• Managed the Mayerton Group design, project & sales office based in Solihull which included, 4 CAD Designers & 4 Sales Administrators.• Managed 5 distribution agents (Eastern Europe, Finland, Greece, South Africa, & the Middle East).• Implemented a series of change management and new business development strategies with a resultant increase in business revenue of 112% between 2008 & 2014 (13% average per annum).• Alongside revenue growth from 2008 to 2014 increased Gross margin by 50% & EBIT by >200%. Trained sales team to focus on more profitable turnkey projects and extracted the company out of less favourable supply contracts.• Full control of the EMEA regional administration budget, between 2008 & 2014 decreased the business spend and reduced the employee cost of sales from 12.0% to 7.0%.• Designed & implemented a three year strategic sales plan to increase Middle East revenue by 150% between 2012 & 2015. In first year revenue had increased by 40% & was on target.• Between 2008 & 2014 improved cash turnover ratio by 50% & halved stock inventory.• Key Account Manager and senior contract negotiator for the Mayerton group in the global accounts of ArcelorMittal, Outokumpu, Siemens, Tata & ThyssenKrupp.• Technology and production consultant to the board and specifically the Operations Director China.