Chris Westermeyer Email & Phone Number

Newport, Kentucky, United States

Cincinnati, OH

To drive increased sales, margin, and share growth of Kroger Corporate Brand products. Provide both analytical and technical support for a number of Kroger Corporate Managers, to include Corporate Category Managers, Category Strategy Managers (CSM), and Sourcing Managers and assist them in the development of the sales plan and execution of promotions..

Cincinnati, OH

Utilize customer insights and competitive market data to evaluate corporate brand and category performance opportunities across all grocery, frozen, dairy, HBC and GM categories. Work with Space Management Team to develop customer-first shelf strategies enhancing corporate brands. Work with Merchandising Team to develop effective, insights-based sales.

• Promotions and Demand Generation - January 2012 - Present
• Design and launch lead distribution program for the transfer of leads from marketing to sales via a company-wide SharePoint solution. Create a feedback loop of information from sales back to marketing on lead quality.
• Create, implement and communicate the structure for a marketing campaign database that establishes goals, metrics and benchmarks to measure the ROI of marketing activities to determine effective marketing campaigns and.
• Build and analyze sales and inventory data to determine effectiveness of marketing and strategic sourcing plans to leverage actionable insights
• Connect sales lead data with invoice, product and customer data via SAP Business Objects reporting and Microsoft Access databases to uncover sales and marketing trends and evaluate marketing effectiveness
• Establish definitions, roles and responsibilities among marketing, sales and other constituencies to maximize marketing campaign effectiveness

• Created and maintained online and printed collateral and catalogs for the Facility Solutions segment
• Maintained data content and item selection for online and printed catalogs
• Acted as liaison for marketing councils, vendors and field sales and marketing groups for creation of marketing pieces, catalog design, marketing strategy and capture of product environmental certifications
• Enhanced and cleansed data through interaction with outside vendors
• Created vendor scorecard to evaluate vendor integration and execution with eBusiness Group

• Managed sales of Industrial Energy Chains and Flexible Cabling to Manufacturers of Industrial Equipment in Ohio, Indiana and Kentucky
• Maintained and expanded relationships with key customers and expand business with new prospective customers
• Coordinated inside and outside sales relationships with customer base
• Presented proposals for energy chain and flexible cabling systems

Ba, Organizational Communications

Education record