Senior Analytics Manager
Current
May 2023 - Present
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Chris Yapp Email & Phone Number
Senior Analytics Manager - Star Wars: Hunters
at
NaturalMotion
2 phones found
area 785 and 208
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Analytics Manager - Star Wars: Hunters
Location
United Kingdom, United Kingdom, United Kingdom
Company size
Who is Chris Yapp? Overview
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Quick answer
Chris Yapp is listed as Senior Analytics Manager - Star Wars: Hunters at NaturalMotion, a company with 184 employees, based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows phone signal with area code 785, 208 and a matched LinkedIn profile for Chris Yapp.
Chris Yapp previously worked as Senior Analytics Manager at Naturalmotion and Analytics Manager at Naturalmotion. Chris Yapp holds Msc, Management from Warwick Business School.
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Email format at NaturalMotion
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NaturalMotion
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Profile bio
About Chris Yapp
Experienced analyst and manager. Passionate about data visualisation, probability and statistics.
Listed skills include Data Analysis, Data Visualization, Customer Retention, Statistical Data Analysis, and 7 others.
Current workplace
Chris Yapp's current company
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Naturalmotion
9 roles
Chris Yapp work experience
A career timeline built from the work history available for this profile.
Analytics Manager
Responsible for LiveOps analytics, using data to understand player behaviours driving retention, engagement & monetisation. The projects I lead are a mix of strategic (long-term) opportunities to improve the player experience and tactical (short-term) analyses to understand changes in our core KPIs. I'm hands-on with the data, but enjoy coaching analysts.
Jul 2021 - Jun 2023
Principal Data Analyst
Analytics lead in the Action Strategy Group at NaturalMotion (part of Zynga). Analysis, visualisation, data science, line management and strategic partnering with game development teams. Core tools & languages: SQL, Python, Tableau, Jupyter, Airflow, s3
Mar 2020 - Jul 2021
Senior Game Data Analyst
This role involved utilising player gameplay data to provide insight and recommendations to shape the product strategy. This required deep analysis of game economies, features and events, player segmentation, predictive modelling and experimentation/testing. I also built numerous reports, dashboards and self-serve tools to help the team make data-driven.
Jul 2018 - Mar 2020
Head Of Insights & Analytics - Retail
I managed a team of analysts focusing on using betting transactional data to inform investment decisions, optimise existing products, support operational decision-making and monitor promotional performance. This involved working on a mix of ad-hoc analysis pieces, automated dashboards and more complex models concurrently, whilst ensuring the resulting.
Oct 2017 - Apr 2018
Interim Head Of Business Intelligence
Lead the Ladbrokes BI team providing analysis for Digital (Sportsbook and Gaming) and UK Retail (OTC, SSBTs & Machines). Areas of responsibility included promotional analysis, customer lifetime values, risk profiling and segmentation, web optimisation, product development insight and predictive behavioural modelling.
Aug 2016 - Jun 2017
Digital Bi Manager
Managed a small team of analysts focussing on the performance of the Ladbrokes Sportsbook product. This included setting up automated Tableau dashboards, attending strategy meetings, evaluating acquisition offers, monitoring margin, conducting promotional analysis and building predictive models.
Sep 2014 - Jul 2016
Senior Digital Sports Analyst
Ladbrokes
Dec 2013 - Aug 2014
Commerical Data Analyst
Ladbrokes
Oct 2011 - Nov 2013
Team & coworkers
Colleagues at NaturalMotion
Other employees you can reach at naturalmotion.com. View company contacts for 184 employees →
OR
Oksana R.
Colleague at NaturalmotionLondon, England, United Kingdom, United Kingdom
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SS
Solomon Sylvester
Colleague at NaturalmotionLondon Area, United Kingdom, United Kingdom
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MH
Mitch Hammant
Colleague at NaturalmotionGreater Brisbane Area, Australia
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AT
Arryn Troche
Colleague at NaturalmotionAustin, Texas, United States, United States
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LW
Lasse Winter
Colleague at NaturalmotionLondon, England, United Kingdom, United Kingdom
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JU
Jeton Ukaj
Colleague at NaturalmotionKosovo, United States
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MS
M S Saranathan
Colleague at NaturalmotionUnited Kingdom, United Kingdom
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KT
Katy Templeton
Colleague at NaturalmotionRoyal Sutton Coldfield, England, United Kingdom, United Kingdom
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CH
Christopher Hodgson
Colleague at NaturalmotionGreater Oxford Area, United Kingdom
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LS
Leanne Strange
Colleague at NaturalmotionGreater Oxford Area, United Kingdom
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Oksana R.
Colleague at NaturalmotionLondon, England, United Kingdom, United Kingdom
View →
SS
Solomon Sylvester
Colleague at NaturalmotionLondon Area, United Kingdom, United Kingdom
View →
MH
Mitch Hammant
Colleague at NaturalmotionGreater Brisbane Area, Australia
View →
AT
Arryn Troche
Colleague at NaturalmotionAustin, Texas, United States, United States
View →
LW
Lasse Winter
Colleague at NaturalmotionLondon, England, United Kingdom, United Kingdom
View →
JU
Jeton Ukaj
Colleague at NaturalmotionKosovo, United States
View →
MS
M S Saranathan
Colleague at NaturalmotionUnited Kingdom, United Kingdom
View →
KT
Katy Templeton
Colleague at NaturalmotionRoyal Sutton Coldfield, England, United Kingdom, United Kingdom
View →
CH
Christopher Hodgson
Colleague at NaturalmotionGreater Oxford Area, United Kingdom
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LS
Leanne Strange
Colleague at NaturalmotionGreater Oxford Area, United Kingdom
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3 education records
Chris Yapp education
Msc, Management
Beng (Hons), Engineering Business Management
A Level, Gcse
Beaumont School, St Albans
FAQ
Frequently asked questions about Chris Yapp
Quick answers generated from the profile data available on this page.
What company does Chris Yapp work for?
Chris Yapp works for NaturalMotion.
What is Chris Yapp's role at NaturalMotion?
Chris Yapp is listed as Senior Analytics Manager - Star Wars: Hunters at NaturalMotion.
What is Chris Yapp's phone number?
AeroLeads has found 2 phone signal(s) with area code 785, 208 for Chris Yapp at NaturalMotion.
Where is Chris Yapp based?
Chris Yapp is based in United Kingdom, United Kingdom, United Kingdom while working with NaturalMotion.
What companies has Chris Yapp worked for?
Chris Yapp has worked for Naturalmotion, Paddy Power Betfair, and Ladbrokes.
Who are Chris Yapp's colleagues at NaturalMotion?
Chris Yapp's colleagues at NaturalMotion include Oksana R., Solomon Sylvester, Mitch Hammant, Arryn Troche, and Lasse Winter.
How can I contact Chris Yapp?
You can use AeroLeads to view verified contact signals for Chris Yapp at NaturalMotion, including work email, phone, and LinkedIn data when available.
What schools did Chris Yapp attend?
Chris Yapp holds Msc, Management from Warwick Business School.
What skills is Chris Yapp known for?
Chris Yapp is listed with skills including Data Analysis, Data Visualization, Customer Retention, Statistical Data Analysis, Sql, Alteryx, Tableau, and Microsoft Excel.
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