Chris Yapp Email & Phone Number

Responsible for LiveOps analytics, using data to understand player behaviours driving retention, engagement & monetisation. The projects I lead are a mix of strategic (long-term) opportunities to improve the player experience and tactical (short-term) analyses to understand changes in our core KPIs. I'm hands-on with the data, but enjoy coaching analysts on best practices around analysis, data visualisation, storytelling, dashboarding, experimentation, predictive modelling & telemetry. I take… Show more Responsible for LiveOps analytics, using data to understand player behaviours driving retention, engagement & monetisation. The projects I lead are a mix of strategic (long-term) opportunities to improve the player experience and tactical (short-term) analyses to understand changes in our core KPIs. I'm hands-on with the data, but enjoy coaching analysts on best practices around analysis, data visualisation, storytelling, dashboarding, experimentation, predictive modelling & telemetry. I take pride in my team delivering engaging, accurate and prompt analysis to empower colleagues at all levels and in different disciplines to make data-driven decisions. Show less

Analytics lead in the Action Strategy Group at NaturalMotion (part of Zynga). Analysis, visualisation, data science, line management and strategic partnering with game development teams. Core tools & languages: SQL, Python, Tableau, Jupyter, Airflow, s3

London, United Kingdom

This role involved utilising player gameplay data to provide insight and recommendations to shape the product strategy. This required deep analysis of game economies, features and events, player segmentation, predictive modelling and experimentation/testing. I also built numerous reports, dashboards and self-serve tools to help the team make data-driven decisions quickly & easily. Finally, I was responsible for maintaining & improving automated data processes essential to ensure fair play… Show more This role involved utilising player gameplay data to provide insight and recommendations to shape the product strategy. This required deep analysis of game economies, features and events, player segmentation, predictive modelling and experimentation/testing. I also built numerous reports, dashboards and self-serve tools to help the team make data-driven decisions quickly & easily. Finally, I was responsible for maintaining & improving automated data processes essential to ensure fair play in-game. Show less

London, United Kingdom

I managed a team of analysts focusing on using betting transactional data to inform investment decisions, optimise existing products, support operational decision-making and monitor promotional performance. This involved working on a mix of ad-hoc analysis pieces, automated dashboards and more complex models concurrently, whilst ensuring the resulting insight is timely and actionable.

Harrow, United Kingdom

Lead the Ladbrokes BI team providing analysis for Digital (Sportsbook and Gaming) and UK Retail (OTC, SSBTs & Machines). Areas of responsibility included promotional analysis, customer lifetime values, risk profiling and segmentation, web optimisation, product development insight and predictive behavioural modelling.

Harrow, United Kingdom

Managed a small team of analysts focussing on the performance of the Ladbrokes Sportsbook product. This included setting up automated Tableau dashboards, attending strategy meetings, evaluating acquisition offers, monitoring margin, conducting promotional analysis and building predictive models.

Harrow, London

Msc, Management

Dissertation: The Impact of the Internet on the UK Gambling Industry. Modules included: Marketing, Economics, Business IT, Financial.

Beng (Hons), Engineering Business Management

Activities and Societies: Big Band, Poker Society • Graduated in July 2010 with BEng (Hons) Engineering Business Management 2.2 Business.

A Level, Gcse

Activities and Societies: Music (piano), theatre, sport (basketball, cricket, table tennis). 5 x A2 Levels (Summer 2007) Mathematics.