Eddie Chua Email & Phone Number

Singapore

Singapore

> Worked alongside the Data Lake Storage & Data Ingestion Pipeline team> Gained important expertise in the areas of the development, management & technical setup of the organization’s data ingestion solution> Applied SQL knowledge & understanding of the organization's data quality checker's validation procedure, resolved more than 50 data quality alerts emerging from data pipelines> Contributed to the documentation & development tracking on the Confluence & JIRA

> Upskilled to drive value for organizations & their clients by having a thorough understanding of data, its purpose, and its usage. Curriculum included:> Programming Languages: Python, SQL> Database: PostgreSQL> Data lake, data warehouse, data mart & their uses> Cloud Data Management Platform: Azure> Data stream work using Azure Stream Analytics> Agile Fundamentals> Data pipeline development & ETL> Data Visualization & Storytelling> Analyze statistics in Python> Analyze data with Power BI

Singapore

> Translated business' & customers’ needs into actionable B2B / B2B2C digital marketing & data driven strategies> Led content development & marketing, produced 20% organic growth after 1 year of effort> Optimized email & search engine marketing (SEM) campaigns, achieved 20% increase in email open rates & met clients' SEM objectives> Implemented online live chat to reduce customer online friction, generated 30% more new leads> Created Buy Now, Pay Later (BNPL) pricing strategy; collaborated with hoteliers, operations & web developers to provide Book Now Pay Later rate tiers on the online travel solution, the rate tier conversions contributed to 15% growth of annual online hotel booking sales> Co-created the "Trade Show Success Program”, a program to educate MICE stakeholders & positioned the organization as a thought leader in trade show participation & investment, which resulted in business referrals for the organization. Served as the project lead:o Headed the team of 2 junior executives & subject matter expert in production of content, videos & setup of an online learning academy for the programo Carried out consistent content marketing on LinkedIn, live program engagements plus interacted with senior business leaders & decision makers on program related discussions

Singapore

> Managed the sales & marketing for business> Developed & grew the market presence of 2 partners’ photo activation solutions in Singapore & Vietnam, by empowering more than 70 businesses & brands with onsite & online social media engagement insights in data driven marketing activations

Singapore, Vietnam

> Worked in Hanoi, Saigon & Da Nang; key projects managed: 3 Ha mix development (in Hanoi) & a 150 unit condominium development (in Da Nang)> Collaborated with professional consultant teams in Singapore & Vietnam> Managed challenges: Local design compliances, local main contractor appointment, cash flow, timeline catch-up, government red tape during land requisition & compensation as well as local partner peculiarity> Managed local Hanoi office team of 2 Singaporeans & 4 Vietnamese staff

Singapore

> Headed the academic team in the polytechnic’s Diploma in Integrated Events Management > First in the polytechnic to engaged the industry with tie-ups that provided entire Year 2 student cohort with realistic work experiences at events (eg: Globalentropolis @ Singapore and Singapore Water Week)> Headed the formation of the Diploma Advisory Board specifically to gather practical industry feedback as well as to promote the diploma in the industry and beyond> Created diploma value; collaborated and developed the Singapore Tourism Board scholarship for pioneer batch of diploma students• Selectively hired and managed 8 industry experienced staff to achieve timely completion of coursework development and facilitation.• Organised the department’s participation at the polytechnic main open house events for 2 consecutive years as well as the department’s booth at the President’s Visit event.

Singapore

> Developed the organization's events management section> Serviced key accounts based out of Hong Kong and United States of America, generated an average of annual sales of S$2.5 Million> Served as the project lead in the organization of numerous events locally & in APAC (China, Hong Kong, Indonesia, Korea, Malaysia, Philippines, Thailand & Vietnam)

Bachelor’S Degree In Civil Engineering

Diploma In Marketing Management