Chuah Lee Ren Email & Phone Number

Singapore

Singapore

• Led brand refresh initiatives that include introducing new brand guidelines, logo design, collateral redesign, facade makeover and digital campaign development. • Monitored industry market trends, implemented consumer research and conducted competitor analysis to derive actionable insights for marketing strategies. • Successfully ran digital paid ads campaigns that generated over 800 quality leads with a 48% conversion rate over 3 months during the key enrolment period.• Initiate new email marketing strategies and developed email marketing campaigns with an average open rate of 70% and a click-through rate of 25%. • Regularly tracked and analysed multi-channel analytics performance, including organic and paid search results, social media, email, and website traffic to develop optimisation action plans.• Spearhead creative design and content creations including print, publishing, video, landing pages, social media and various ad formats from concept through completion.

Singapore

Love Nest is the Love Agora curated in Singapore. By bringing trusted and credible wedding merchants and bridal services into one single contact point, couples can now save more time and cost on sourcing bridal services, hotels, jewellery, home interior, smart home services and more in a meaningful way!As part of the corporate team, I• Manage branding & marketing efforts for all in-house bridal and wedding-related brands that include Love Story Wedding Boutique, Malena Bridal Haute Couture, Signature Bridal, Light House @ CGC. • Provide direct assistance to COO in any corporate matters, contribute to business development and enhance business efficiency.• Identify and develop unique brand identity for Love Nest with the corporate team.• Brainstorm for fresh ideas and work closely with App development team to launch Love Nest App and constantly improve on UI and UX.• Develop and maintain close relationships with industry partners, event organisers and media such as Singapore Brides, Blissful Brides, Hitcheed, Wedding & Travel, 1-Host, FavePay, SPH HerWorld Brides and Mediacorp.

Penang, Malaysia

1. 24 hours: Season 3 - Zhejiang TV Reality Show ( 浙江卫视《二十四小时第三季》)Feature: Jimmy Lin, Shawn Yue, Hu Yi Tian, Bai Jing Ting, Lin Yun and etc.Responsibilities: • Hospitality team lead for artists and production team with more than 200 pax. • Casting Team coordinator.• Recce coordinator.2. Reminiscing The Unforgettable Concert (《那些年，让我们感动的歌》演唱会 )Feature: Sammi Cheng, Jeff Chang, Phil Chang, Donna Chiu, Uriah See.Responsibilities: • Assistant Project Manager• Hospitality team lead• Backstage on-ground operation• Artist Management3. G.E.M 邓紫棋 Queen of Hearts World Tour 2018, Penang 1st & 2nd ShowFeature: GEM Tang Responsibilities:• Hospitality coordinator• Artist After-Party coordinator

Inti International College Penang

Key Achievements as an Executive Director• Pioneer member that form INTI Sales Support Team. • Introduce and review organization’s objectives, constitution and standard operating procedures.• Bond talents with right attitude individuals together to perform. • Advisor for all ISST events and projects.• Conduct analysis and constantly introduce plans for divisional growth. • Initiate training for members in skills development and product knowledge improvements. • Grown ISST to the largest student body from 8 members to 70+ active high-performing members in INTI Penang. Key Achievements as a Student Ambassador• Co-chaired and mentored 11 partner schools’ WOW Event and 15 In-House Sales event. • Manage great Customer Relationship Management (CRM) with knowledge of Salesforce platform. • Conducted data entry, lead validation, invitation calls and campus introductory to prospects.• Conducted education sharing and workshops catering to high school leavers.• Student education advisory counseling during high school’s education fairs. • Committee President of Star Education Fair 2014. • Successfully nurtured over 5000 potential leads from secondary schools in the Northern Region of Malaysia during 2014.

Inti International College Penang

International Student Based Conference(ISBC) is a platform for students to share knowledge and ideas in their respective field of studies while at the same time aim to inculcate research mind set among tertiary education level students. The 8th ISBC returned with a revolutionary innovative conference style. A first-class facilities conference platform is provided and presenters were encouraged to convey ideas with more interactive methods. Key Achievements: • Recruit and manage talents from different faculty.• Pitch revolutionary creative conference ideas to the college management for RM10,000 funds for the conference. • Oversees the entire planning, operations, progression and review of each task.• Liaise closely with international educational institutions, academic advisors and sponsors. • Successfully invite participants from Taiwan, Philipines, India and Malaysia tertiary education institution to take part during the conference.

Inti International College Penang

As a Treasurer, • Manage and distribute college co-curriculum funds strategically among clubs and society.• Review, fine-tuned and approve proposed budget of student events and activities. • Provide financial procedure and quotation advisory for budget planning. • Advisory for student project accounts preparation. • Prepare semester and yearly accounts and financial statistics report to college management for audit. As an INTIMA member, • Serve student rights. (Student Experience, Welfare, Education Environment)• Bridging among students and college management by active communications.• Managed and organised more than 10 major student events during the term ranging from leadership camp, charity food fair, entrepreneur talk, blood donation, college party, INTIMA conference, Talent Quest, Management-Student Dialogue, Prom Night and etc.

Bachelor Of Arts (Honours) Mass Communications, Mass Communication/Media Studies, First Class Honours (University Overall Best Academic Achievement Award)

Employer Projects: • Project Manager of AGILENT Technologies - Corporate Space Wall Branding (Mar - Jul 2017) • Project Lead of FLEX LTD.

Diploma In Business Administration, Business Administration

Activities and societies • International Marketing Officer of 7th International Student Based Conference (2014) • Vice Organiser of INTI.