BIOVernice Chua is trained as a brand consultant, entrepreneur, creative writer and positive psychology practitioner. She brings a wealth of experience in managing and creating brand business. Her brand strategy consulting career began at Interbrand where she worked with clients from various industries spanning FMCGs, government, banking and property development. Vernice contributed to the valuation of the Top Singapore Brands 2002 conducted by IE Singapore.As a strong believer in sustainability, she founded a new brand of eco-friendly footwear in 2006 and was nominated Great Women of the Year 2010 by The Women’s Weekly.In 2012, Vernice founded Middling Industries and created a series of animated fiction ebooks. "Haee and the other middlings"​ was one of the first animated book series created in Singapore using EPUB3 technology. "Haee The cat with a crooked tail", 1st book in this series, won the International IndieReader Discovery Award 2013. In 2014, Vernice expanded the book series as a brand business and launched a line of product merchandises based on its famous cat protagonist, Haee. Vernice has a keen interest in branding for the non-profits and continues to consult for them. To date, she has consulted for youth causes, social welfare groups, hospices and transformed an anti-drug and rehabilitation organisation. She is currently the Editor at The International Y’s Men Club of Singapore (Beta Chapter) and is on the advisory panel of Metropolitan YMCA. Vernice holds a B.A. from National University of Singapore, an M.A. from Oklahoma City University and a Grad. Dip. from The School of Positive Psychology.SPECIALTIESStrategic brand management, brand naming, digital branding, brand value creation, brand business creation/ development, applied positive psychology, creative writing