Kim has over 28 years of branding, marketing and design experience in Asia and has lectured and written extensively on the subject of branding, strategy development, marketing and design across the region. She was one of the founding partners, Managing Director and later, Chairman of Interbrand's office in Singapore. She served as Managing Director for 13 years before being appointed as its Chairman overseeing the Group’s activities and strategic interests in SE Asia and Greater China, as well as the work of the Interbrand Foundation here. During her tenure she helped set up offices and affiliate relationships for the group in Malaysia, Indonesia, Thailand, and China. She was also a Board Member of the Interbrand Group and on the Group Steering Committee overseeing the strategic initiatives of the group’s 36 offices.She was a board member of Spring Singapore from 2006-2008; a board member of the DesignSingapore Council, under the Ministry for Communication and the Arts, from 2004-2008; and a board director of International Enterprise Singapore from 2002-2003 during its transformation from the Singapore Trade Development Board to IE Singapore.She was also an Executive-Committee member of the Action Community for Entrepreneurship (ACE) for 10 years since its inception in collaboration with the Ministry of Trade & Industry of Singapore. More recently, she served on the advisory board of Temasek School of Design.Kim began her career in 1983 with Burson-Marsteller and worked in Singapore as well as the UK. She was also the Regional Marketing Manager for Addison Design Consultants, and VP at the Monitor Group.Specialties: Brand Strategy & ResearchBrand NamingBrand DesignBrand MarketingBrand Activation including brand rallies, brand stweardship programmes, marketing messaging, communications strategyMarketing Communications