Within Google Analytics, assist clients with understanding how their websites are being utilized and provide solutions to increase key performance indicators.Utilize Google Tag Manager to maintain marketing pixels, generate events for enhanced website tracking. Inject custom JavaScript to enhance tracking further, and/or work with third-party CRM data.Create Google Data Studio Dashboards which connect to analytic, CRM, and social data in an effort to blend data together for a simpler display of performance and statistical analysis of website performance. Utilize Funnel.io to combine data sources for better reporting.Assist team members with complex and nontraditional marketing efforts such as Server Side Tagging, Enhanced Ecommerce tracking, and integrating with CRM APIs.Google Analytics Certification, certification required by Google for Google PartnersSoftware used most frequently: MS Excel, Google Sheets, Funnel.io, Google Data Studio, Datorama, Salesforce Marketing Cloud, HubSpot

Created and maintained a proprietary content management system (CMS) tailored for each client. This involved using Front End development with HTML, jQuery, and JavaScript with AJAX calls to the server. Back End development was written mainly with VB.net within ASP.NET Webforms. Every module for the CMS was hand-crafted to suit the needs and requirements for the client. Our data was stored within a MySQL database. Created and maintained multi-client solutions for 65 John Deere dealerships and 79 Pella Windows and Doors Franchises. These custom website solutions utilized a singular code base but gave each dealer and franchise the flexibility to have their site / own custom data while also using shared assets.Worked with third-party APIs to push and pull data from client websites. Worked in partnership with John Deere to provide dealerships with an API feed of products to make product information more streamlined. Working with third-party CRMs was a large part of the job, ensuring lead generation was pushed in real-time.Assisted in the developing the future CMS built within MVC and utilizing C#. Deployment of these websites have been automated in recent time but in previous years, having access to production servers and pushing changes and managing code bases has been a role.Program Languages frequently used: HTML, VB.net, C#, MySQL, JavaScript, JQuerySoftware used most frequently: MS Visual Studio, SQLyog, Remote Desktop Connection

Created custom programs, websites, forms, reports and developed databases for customer’s need. Customer industries included: warehousing, inventory management, manufacturing, legal services, and technology companies. These applications were built and designed for internal services.Programming Languages: PHP, HTML, VB.Net, C#, VBASoftware used most frequently: MS Access, MS Visual Studio, MS SQL Express Management Studio