Director Engineering, Marketing And Purchasing
CurrentPower-Sonic, Inc. is a world leader in the sale of lead acid and lithium batteries for industrial and commercial applications. Responsible for driving growth through new product introduction, marketing, strategic supplier development and price management. Managed marketing, product marketing, application/quality engineering, supply chain and logistics, and information technology.Key Accomplishments• Lead the transition of Power Sonic as the market leader in lead acid batteries to a market leader in lithium batteries. Launched five new product platforms increasing the lithium product offering from 3 batteries to over 50 batteries. Increased percentage of customers purchasing lithium batteries from less than 5% to 50%.• Increase Power Sonic internet marketing presence, as measured by traffic, tenfold to over a million visitor annually through the website redesign, Search Engine Optimization (SEO) of all pages and educational blogs.• Developed Power-Sonic’s ecommerce channel utilizing an in-house website, a network of partners and traditional ecommerce platforms.• Developed several business processes to support new product introduction including a stage gate development process, engineering change process and supplier qualification reducing time to market from years to months.• Develop a sales and operational planning process based on a custom forecast method to optimize inventory and improve cash flow. Develop purchasing tools to streamline the purchasing process.• Develop all Power-Sonic analytic tools using internal and external sources to produce internal business metrics (sale, margin, cash flow, etc.) and assess business impact of external influence (market prices, batter imports, inflation, etc.) to optimize business performance.