Charles Greenwald Email and Phone Number

Led team developing and executing an Italian Trattoria focused on handmade pasta and wood-fired cooking with expertly crafted cocktails and a cellar of incredible Italian wines.More than doubled business in 3 years becoming top-tier Jackson Hole dining destination.- Oversee daily restaurant operations, including managing staff, ensuring customer satisfaction, and maintaining quality standards.- Develop and implement strategies to improve restaurant performance and profitability.- Build and manage best-in-class Italian focused wine list and craft-cocktail program.- Train and mentor staff to provide excellent customer service and uphold company policies.- Create employee schedules and manage labor costs.- Coordinate with the kitchen staff to ensure efficient food production and timely delivery of orders.- Handle customer complaints and resolve issues in a professional manner.- Maintain a clean and safe working environment, adhering to health and safety regulations.- Collaborate with the marketing team to develop promotional activities and attract new customers.- Stay updated on industry trends and competitor activities.

Plan, develop, implement and manage branding, marketing strategies, communications and activities both internally and externally for global multi-concept hospitality group. Direct marketing investment, high-value content generation, and lead multi-channel digital integration and benchmarking.

Direct marketing for a boutique multi-concept restaurant group.

• Manage analysis and track sales data, consumer-generated feedback, and overall restaurant and bar performance for multi-concept 40 unit bi-coastal restaurant group with total sales of +$270 million.• Conduct cross-segment market, competitive set, and concept studies in support of business strategy and revenue initiative development.• Design and manage the implementation of CRM program by tracking and analyzing guest feedback and establishing actionable steps to facilitate unit-level participation and positive engagement.• Assist execution of integrated marketing campaign through analysis and moderation of digital marketing channels and social media outlets.• Monitor food and beverage trends in context of economic and industry trends to support new business and concept development.

• Developed new marketing and operations program for a mobile food event and awards presentation to assist current national expansion plans.• Cultivated new strategic partners to develop an international brand under the direction of the Street Vendors Project and the Urban Justice Network.

•Relaunched and re-branded popular local eatery from the ground up with a focus on authenticity and local heritage. Refined concept and constructed new facilities to target changing market while remaining true to core-concept values and original audience. •Built PR program and raised brand awareness through interviews and reviews in local media outlets in concert with a strategic sponsorship and alliance building campaign.•Established social networking platform for two restaurant properties and moderated guest feedback with an emphasis on user experience and brand identification.•Cultivated farm to table B2B relationships with area winemakers, brewers, and producers of grass-fed beef and produce to achieve shared common goal in local business ecosystem.•Developed and designed new menu and refined beverage list in alignment with refocused concept themes and created text and graphic advertisements for publication and OOH marketing campaigns.•Managed kitchen and dining room staff of 20 in busy, fast-paced work environment. •Awarded “Best Burger of the Valley” five consecutive years by local popular vote.•Increased sales 35% over 5 years punctuated by 20% gain in 2011.•Initiated private-label merchandise program tripling retail sales in less than a year.

• Served as Press Correspondent to the 2012 Santa Barbara International Film Festival highlighting program offerings and providing coverage of select films and tribute awards. • Featured inaugural inclusion of the "Screen Cuisine" sub-category, focusing on food and beverage sustainability and culture across the globe. • Covered the presentation of the American Riviera Award to Martin Scorcese including red carpet report, interviews and event summary with attendant photos.

•Facilitated multi-departmental guest service program at a RockResort operated AAA Four-Diamond luxury hotel over three years beginning as a key member of the opening team that developed the property’s in-house spa program adding a valuable new revenue stream. •Served as brand ambassador for print and media outlets by leading site-tours and acting as property spokesperson. Handled high-touch clients and liaised between hotel operations and internal luxury real estate marketing team.

• Responsible for line and garde manger duties at a mid-mountain restaurant located within a world class ski resort.

• Worked as part of a small team in a commercial gill net operation fishing for wild salmon in both Bristol Bay and Southeast Alaska.• Processed and delivered fish and roe to wholesalers and restaurant groups.