Chuck Smith

Chuck Smith Email and Phone Number

Senior Product Marketing Manager @ Riverbed Technology
Boston, MA, US
Chuck Smith's Location
Greater Boston, United States, United States
Chuck Smith's Contact Details
About Chuck Smith

For more than a decade, I have been developing and executing effective product marketing strategies for a variety of technical products and services. I have a passion for creating compelling content that resonates with the target audience, helping sales to progress leads down the funnel to closed won. I'm comfortable working in early stage and growth companies, and am used to collaborating across product management, sales, and customer success to deliver results.Most recently, I was the at LiveAction Software, a network intelligence and cybersecurity company that helps NetOps and SecOps deliver higher-performing and more secure networks. I was responsible for developing and refining the messaging and content for LiveAction's suite of products, as well as managing the entire public website and the outside web and SEO teams. I also served as the final editor for all content generated by the product marketing team and external analyst partners, ensuring consistency and quality across all channels and formats.

Chuck Smith's Current Company Details
Riverbed Technology

Riverbed Technology

View
Senior Product Marketing Manager
Boston, MA, US
Website:
riverbed.com
Employees:
1646
Chuck Smith Work Experience Details
  • Riverbed Technology
    Senior Product Marketing Manager
    Riverbed Technology
    Boston, Ma, Us
  • Gruntled Content
    Product Marketing Consultant
    Gruntled Content Jul 2024 - Present
    • Develop core messaging and marketing strategies for a pre-seed AI startup, focusing on content, messaging, segmentation, branding, website/SEO, and message testing.• Collaborate with cross-functional teams - CEO, management, product - to ensure alignment and execution of marketing initiatives.• Research and analyze the market to identify opportunities for growth and optimization.
  • Liveaction Software
    Lead Product Marketer
    Liveaction Software Oct 2022 - Jun 2023
    Palo Alto, Ca, Us
    Developed messaging and content for LiveAction's suite of network intelligence and cybersecurity products aimed at helping NetOps and SecOps deliver higher-performing and more secure networks. Content included product collateral, sales enablement, email nurture and promotion, social media, and SEO and web content. Revamped the entire LiveAction public website, including rewriting all product and solution pages. Served as the "voice of LiveAction" by acting as the final editor for content generated by the Marketing team.
  • Datanomix
    Product Marketing Lead
    Datanomix May 2021 - Sep 2022
    Nashua, New Hampshire, Us
    Helped refine the branding and product positioning of the company's analytics platform for manufacturers. This includes creating or editing all of the content for the company, including web pages, product and company collateral, customer case studies, press releases, social media, and sales enablement.
  • Netbrain
    Senior Product Marketing Manager
    Netbrain Mar 2020 - May 2021
    Burlington, Massachusetts, Us
    Worked with NetBrain Sales and Marketing leadership to develop new messaging and positioning that reflects NetBrain’s feature set and value proposition and apply the new messaging to all forms of content. Created and managed NetBrain’s social media, email nurturing, sales emails, digital ad copy, and video production.Managed a video editor and a social media and design employee to help with developing content.
  • Gruntled Content
    Content Development | Product Marketing | Messaging & Positioning
    Gruntled Content Aug 2019 - May 2021
    Messaged complex products and services and churned out high-quality content that informs and converts. Worked with companies in the AI, machine learning, wireless power transfer, networking, software quality, service assurance, and other high tech ventures.
  • Concentric
    Director Of Content Marketing
    Concentric Oct 2018 - Jul 2019
    Cambridge, Massachusetts, Us
    Served as the voice of the Concentric brand. Responsible for messaging and content development, including campaigns and building out the blog content strategy. Provided press and analyst relations support, writing press releases and analyst outreach and engagement. Responsible for corporate events, including planning, logistics, and follow-up plans. Positioned Concentric as the "what-if platform for business questions."
  • Datarobot
    Senior Content Manager
    Datarobot Aug 2017 - Oct 2018
    Boston, Massachusetts, Us
    Responsible for building a scalable Content Machine that delivered targeted content based on persona and buyer's journey stage, across a number of industries, that is used to drive inbound leads, drive thought leadership, and push prospects through the sales and marketing funnel. Managed two entry-level content writers who focused on social media and our blog program.
  • Datarobot
    Senior Marketing Program Manager
    Datarobot Jul 2016 - Aug 2017
    Boston, Massachusetts, Us
    Came into DataRobot as the lone externally-focused marketer and worked on product messaging, initial product content, marketing automation with Eloqua, and pushing the company to embrace press and analyst relations. Worked with product management and the executive team on analyst briefings and press releases. Established the DataRobot webinar program, digital advertising, and integrated campaigns.
  • Witricity Corporation
    Senior Product Marketing Manager
    Witricity Corporation Nov 2013 - Jun 2016
    Watertown, Massachusetts, Us
    Responsible for external marketing at wireless energy pioneer, including branding, messaging, PR/AR, events, content creation, corporate website, Salesforce.com integration, newsletters, social media and webinars. WiTricity has received press coverage from Forbes, CNN, Inc., WSJ, TIME, Bloomberg and other major media outlets. Created approximately $15 million in new opportunities annually from online marketing efforts, with 30 - 50 solid new leads monthly across all geographies for an esoteric technology.
  • Hp
    Customer Marketing Manager
    Hp Nov 2012 - Oct 2013
    Palo Alto, Ca, Us
    Managed worldwide customer marketing for HP Vertica, including customer references, case studies, securing customers to speak on Vertica’s behalf, and integration with with HP’s customer advocacy group. Initiated first HP Big Data Customer Advisory Board, with 24 customers including AT&T, Twitter, Cerner, and Comcast, designed to get feedback and provide new product direction to marquee customers.
  • Hp
    Senior Product Marketing Manager - Vertica Systems
    Hp Apr 2010 - Oct 2012
    Palo Alto, Ca, Us
    Positioned Vertica as the leading Big Data analytics solution through branding, web content, events, and PR/AR. Managed the lead generation process, driving $9+ million in identified sales opportunities for 12 months in 2012. Worked with leadership, product management, and engineering to manage the Gartner Magic Quadrant and Forrester Wave submissions, as well as analyst briefings.Vertica was acquired by Hewlett Packard for $340 million in March of 2011.

Chuck Smith Education Details

  • Fitchburg State University
    Fitchburg State University
    Marketing

Frequently Asked Questions about Chuck Smith

What company does Chuck Smith work for?

Chuck Smith works for Riverbed Technology

What is Chuck Smith's role at the current company?

Chuck Smith's current role is Senior Product Marketing Manager.

What is Chuck Smith's email address?

Chuck Smith's email address is ch****@****cal.com

What is Chuck Smith's direct phone number?

Chuck Smith's direct phone number is +161782*****

What schools did Chuck Smith attend?

Chuck Smith attended Fitchburg State University.

Who are Chuck Smith's colleagues?

Chuck Smith's colleagues are Robert Istorico, Darrell Dunn, Shridhar Jadhav, Brahim Saidi Saidi, Clare White, Ulysses Wong, Co Thi Huong.

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