Charlie Vasquez Email and Phone Number
Charlie Vasquez work email
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Charlie Vasquez phone numbers
I am a creative, ambitious and results-driven media professional, fully bilingual (Spanish and English), delivering over 20 years of successfully planning and buying media strategies, providing brands with strategic oversight of their media campaigns, and successfully managing, mentoring and developing high-performing media teams. I offer strong technical and business skills, with the ability to speak with confidence at every level, grow client-agency relations, and support business development plans across digital, linear and multicultural media that support new products/markets, align with business goals, and accelerate revenue growth and market share.I excel in all aspects of executing and delivering high-volume, complex, performance-based digital marketing lead-generation campaigns, including campaign planning, implementation, optimization, and analysis. I bring a deep familiarity with the digital environment and a demonstrated ability to develop and understand consumer insights and translate those insights into meaningful digital behaviors and marketing strategies. It is always important to be able to think beyond just media — no matter what the solution requires, as a sharp, informed digital marketing advocate, strategic thinker, and Hispanic marketing expert for clients, partners, and teams. And delivering this level of expertise in 2 languages is something to which I am very proud. Some of my biggest new business development wins include Hainan Airlines (RAPP); NBC World of Dance, Disney Channel, and ABC-TV (Arenas Entertainment), Jack In The Box - multicultural and Sempra Energy (ORCI), Arby’s (Initiative).My business and technical core skills include: Omni Channel Marketing • Paid/Organic Social Media • Mobile/Video Strategy • Influencer Marketing • Emerging Media • Search Engine Marketing • Direct Response Media • Media Strategy • Communications Planning • TV/Radio/OOH/Print Training and Recruiting Talent • AOR Reviews/Presentations • Codebase • comScore • Google Analytics/Trends • Iconoculture • Kantar Media • Keynote • MRI • Nielsen • Simmons • Scarborough • Sizmek
Horizon Media
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Vp, Director Business SolutionsHorizon Media Oct 2021 - PresentNew York, New York, Us
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Media And Communications PlanningIndependent / Consultant 2019 - PresentWorking as a consultant has both positive and negative connotation. I have often worked as a consultant between other roles, for example, I worked regularly between 2010-2012, and started back in 2019. One of the clear benefits is the ability to partner with agencies to provide media/strategic planning services including media planning, digital marketing, business intelligence, and business development. Another positive benefit is having some flexibility, and autonomy to take on projects. I have an impressive client list of the best in the business, and I am so grateful to have such an awesome client base who trust me to provide expertise across media planning/buying, digital marketing, and new business initiatives, for various projects including annual media plan development/buys, one-off media assignments, and agency reviews. I designed multicultural content, promotional strategies, and B2B media plans on owned channels to drive tune-in and engagement for multiple clients, as well as identify, target, and secure lucrative sponsorships.
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Evp, MediaArenas Entertainment 2017 - 2019Los Angeles, California, UsI worked with Arenas Entertainment from 2004-2007 and enjoyed my role there and so I took the opportunity to join them again as they were rebuilding and modernizing their operations. This role gave me the opportunity to manage a well-performing team to provide strategic and thought leadership in overseeing agency accounts, developing media plans, networking with prospective clients, delivering presentations and acting as primary client contact. By this point, I was well known for my ability to expertly and fluently communicate in Spanish and English, and this expanded the levels of plans/campaigns I was assigned, and the language and culture I infused have really brough a new perspective in leading digital/linear media planning and buying. In order to optimize both organic social and paid social strategies to client accounts, I consistently reviewed results to uncover areas of need, and launched highly successful influencer marketing and paid social media channels. I still had some involvement with past clients and some of those world-recognized brands I worked with earlier in my career, which was very exciting! Examples of my client base at Arenas entertainment to include 20th Century Fox, Disney Studios, Electric Entertainment, Los Angeles Archdiocese, and Warner Bros. I enjoyed strategizing with others to create exciting messaging and plans, from ideation to go live, both in English and Spanish. In order to achieve the most effective results, I developed specific and measurable KPIs, in tandem with analytics and media teams and fostered collaboration in the creation of multi-channel content plans with strategy and creative teams. Lastly, I interpreted research and provided insight and thought leadership that effectively translated brand marketing objectives into succinct media strategies that drive results and performance for the Hispanic market. -
Vp, MediaRapp 2016 - 2017New York, Ny, UsI was drawn to RAPP’s mission to embrace both the eccentric and the eclectics. As VP of Media, I led the company’s U.S. media business, where I provided leadership in media planning and campaign stewardship, managed multimillion media billings and led a large team of planners and buyers for new accounts such as Hainan Airlines, Spoonful One, and Xoom. In fact, I helped increase Xoom’s media billings, support Hispanic upfront strong CPMs and integrations by securing paid social/video business, and united media team as a result of the merger between RAPP and Direct Partners. I expanded the company’s paid social and influencer marketing campaigns, by establishing protocol and measurement practices, and delivered analytical leadership across performance media channels, all plans which received positive attention from senior leadership team. I developed and applied my experience to ensure consistency of go-to-market approach, created synergies across departments to accomplish campaign KPIs, and developed/implemented a multi-year media transformation roadmap to drive portfolio growth. Here again, my multicultural sensibilities, alongside my bilingual skills, helped the company evolve the sophistication of media by unifying and integrating disparate media priorities across the organization into a successful centralized function and center of excellence. I also delivered actionable/strategic insights by leaning into automation solutions, rethinking measurement from last-click to data-driven attribution, and driving quality, effectiveness and impact of media and content strategy. I gained an impressive reputation for outstanding ability to translate digital and industry trends into succinct, compelling, conversational language for high-value clientele across multiple industries. -
Vp, MediaAyzenberg Group 2013 - 2016Los Angeles, California, UsIn this role, I led the digital media business, managing a team of media planners and buyers, and substantial performance media budgets, with a heavy involvement in business development, feeding the sales pipeline, and representing the agency at events. I was in charge of several key media accounts, including Arenanet, Atlus, Bandai Namco, Daybreak Games, Enmasse, Harmonix, Nexon, Plantronics, Sega, Wizards of the Coast and City of Hope. I also served as a key member in supporting a new influencer marketing division from the ground up, while collaborating on lucrative partnerships between Harmonix and AEG Live Events for Rock Star 4 video game launch. My marketing plans identified the optimized mix between digital platforms, translated target audiences/personas into buying realities, and orchestrated cross-platform solutions to reach them. I mentored and led a digital specialists, developing key skills and ensuring strong collaboration as a group, resulting in campaign performance and budget growth through advanced paid social and search business. I also managed, optimized, and expanded programs for all performance marketing channels to maximize the profitability of the marketing spend for clients including Sega, Peak Games and Wargaming. Lastly, I redesigned reporting/analytics for Ayzenberg; introduced or expanded paid social media across several clients, and heightened agency profiles with Google and Facebook. -
Director, Multicultural MarketingThe Walt Disney Company 2012 - 2013Burbank, Ca, UsWorking at Walt Disney Studios is certainly a dream for every child, and I was no exception. I loved serving as the Director of Multicultural Initiatives because it allowed me to play a key role on identifying area of need regarding the Hispanic market moviegoer attendance of Disney theatrical releases. As a result, I worked across business units (home entertainment, retail, TV) to provide market insights, strategic oversight of research projects and synergy across teams. I delivered thought leadership to brainstorm, create, manage, and track innovative multicultural media and marketing strategies, and outreach that increased knowledge, interest, and participation in Disney releases. This was especially rewarding to me as I grew up in a multicultural home, and am fully bilingual. Because of my hands-on experience, I was able to create a clear and compelling positioning for Hispanic viewers by driving greater awareness of programmatic impact, providing multiple touchpoints for engaging, and ultimately encouraging long-term commitment. I also oversaw the development and execution of a dynamic and diverse digital media and content strategy targeting Hispanic moviegoers. I also enjoyed the opportunity to identify and nurture a team of creative professionals to elicit bold and unforgettable campaigns/messaging strategies to drove impact and results for lucrative Hispanic audiences. -
Media And Communications PlanningIndependent/Freelance 2010 - 2012
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Director, Media And Account PlanningOrci Advertising 2007 - 2010Los Angeles, Ca, UsAt Orci, I led the rebuilding of the media team, hired and trained staff, and oversaw the expansion of media services into the digital space. I crossed over into account planning due to my ability to design and interpret primary and secondary research into marketing actions. I developed strong skill sets in target audience development, market insights and brand evaluations. In addition I led business development during my time with the agency often serving as point-person during agency reviews, writing presentations and helping the agency to best represent itself in these intense and highly competitive pitches. My strong background in media planning helped me to both restructure the agency's media practice and process, but also break new ground in integrating with other disciplines, agencies and content to create fluid and dynamic media campaigns for top brands such as Honda, Georgia-Pacific, Jack In The Box, Sempra Energy, and the NBA. -
Media StrategistArenas Entertainment 2004 - 2007Los Angeles, California, UsArenas Entertainment exposed me to entertainment marketing to both Hispanic and general market audiences across theatrical, home entertainment and broadcast products. I worked along side the major studios including Disney, Universal Studios, Warner Bros., and Sony as well as independent studios such as Relativity Media. I helped launch numerous theatrical films, collaborating with studio marketers and filmmakers to drive box office sales, position the film and gain a competitive edge for the film's release. I often worked on projects from script to screen, providing insight every step of the way to help drive the best decisions for the project. I worked with ABC-TV on the launch of UGLY BETTY tv series to the number one position for both general and Hispanic audiences. The media plan was awarded media plan of the year by HispanicAd.com. In addition, I branched out to support creative and marketing strategies for theatrical releases.
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Account DirectorInitiative 1998 - 2004New York, Ny, UsMy first role out of college, I joined Initiative (than Western International Media) and worked my way up to Account Director overseeing several key accounts, leading agency reviews and RFPs, and supporting agency initiatives in the development of data, digital and agency growth. I developed a solid media foundation at Initiative with expertise across all media including at the time 'new media'. My efforts allowed me to lead accounts, serving as the key contact with clients, and to handle some of the most profitable, high profile pieces of business. Eventually I was asked to work with Initiative Partners, a division that worked with agencies by providing media support, acting as their media team to handle client business and business development. I worked closely with the president of our agency as well as agency owners and leadership in developing paid media programs. This was a tremendous learning experience that was both challenging and highly rewarding, and would set the stage for my abilities throughout my career.
Charlie Vasquez Education Details
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University Of California, BerkeleyEnglish And Political Science
Frequently Asked Questions about Charlie Vasquez
What company does Charlie Vasquez work for?
Charlie Vasquez works for Horizon Media
What is Charlie Vasquez's role at the current company?
Charlie Vasquez's current role is VP, Group Media Director with Diverse Experience, Account Leadership, and Team Building Skills.
What is Charlie Vasquez's email address?
Charlie Vasquez's email address is cv****@****erg.com
What is Charlie Vasquez's direct phone number?
Charlie Vasquez's direct phone number is +190921*****
What schools did Charlie Vasquez attend?
Charlie Vasquez attended University Of California, Berkeley.
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