Chui Yen Li Email & Phone Number

Currently, a stay-at-home parent and actively working towards my next career step. During the pandemic, completed a back to works and digital skills course at the Successful Mums Career Academy and most recently a Bootcamp with Digital Mums. Presently self-learning and acquiring knowledge within the tech sector, on a Careers Coaching Programme and looking for opportunities.

A new digital marketing platform where sellers sell their stock directly to the consumer, via influencers. Consulted on the types of brands and made introductions to the business.

London, England, United Kingdom

Originally a 6-month maternity cover that was extended for this sustainable babywear start-up brand.- Products managed: apparel for baby and toddler, nursery, home accessories, branded toys & books.- Delivered product launches successfully for 2019, included MORI's high-profile collaboration with a well-known and loved children's book character: The Gruffalo. Examples of the collection are in the links attached.- Led, managed and coordinated teams to meet deadlines.- Proven to be resourceful by carrying out merchandising duties in the absence of a merchandiser and ensured products adhered to testing regulations.- Set up new non-apparel areas: range building, sourcing suppliers, costings and quantity negotiations.- Used collaborative communication and work management platforms: Asana, Slack, and Google Workspace.

London, United Kingdom

Returned to support team on a freelance basis during maternity break.- Option planning for spring summer '19. Coordinated team to complete tech packs correctly and allocation to suitable suppliers on time. - Helped team on development/production issues and approvals.

London, United Kingdom

Contract assignments for the arts and a e-commerce start-up.- Tate Britain - Front desk of the school's dept.- LoveCrafts - Reported to Head of Private Label of a fast growing online knitting and craft business. Coordinated samples to influencers.

London, United Kingdom

Contract during maternity break. Asked to return to Modular Garden, a contemporary landscape business, to assist during a busy period and to help train new staff.- Procurement of materials.- Support director in the tendering process of projects.

London, United Kingdom

A maternity cover role. Responsible for buying in women’s lightweight scarves, tights and beach wear, as well as men’s and women’s cold weather product and socks. - Range build and signed off ranges of autumn winter '16 season. Ensured prices were agreed to margin targets and product was on track to be ordered in time for launch.- Compiled critical path for spring summer '17 on a complex area and considered the teams (merchandising and design) time across other departments.- Mentored and managed 2 direct reports. Coordinated workload for senior tech and designers.

London, United Kingdom

Interim position at a leading landscape design business. Reported directly to the Operations and Installation Director. - Procurement of materials.- Management of bills of materials.- Assisted in weekly payroll.- Responsible for communicating weekly to the site teams of individual workers locations and coordinating delivery of ordered goods.

London

Responsible for multiple products on a £20m department: under 3 and 3+ toys, plush, newborn, pocket money, wooden toys, seasonal toys, character, craft, science and books. - Successfully delivered a refreshed and cohesive range. - Introduced branded products to strengthen areas.- Improved ways of working and integrated department from home remit to align with kids buying unit.- Temporarily managed baby hard goods area (feeding, sleep, travel and bath time) for the new Baby World launch alongside toys and books.

London, United Kingdom

Managed a diverse range of product: babywear and accessories, childrenswear, kids footwear and accessories, toys, stationary and home items such as dinnerware, picnicware and bedroom accessories. Area included a range of branded pocket money items to complement department. - Successfully developed international side of the business: improved margins and product offer.- Contributed to the flagship launch with exclusive lines.- Developed areas with improved supply base. Offering increased margins, product variety and better quality.- Introduced new best selling products such as a concise range of nappy bags, gifting and back to school items. Examples in links below.

London, United Kingdom

A temporary position taken after a career break of travelling independently to South America and Asia. Helped to manage head hunt projects for luxury and high fashion brands. Involved networking, researching and developing candidate base.

Independently travelled to Peru, Bolivia, India, Thailand, Vietnam, Laos and China. Acquired TEFL qualification to teach English in Thailand, China and India, and undertook voluntary conservation work in Thailand. Spent a couple of months in Hong Kong after travelling seeking fashion opportunities. Worked in the interim as a English Tutor for professionals and a Tour Guide for school holiday activities.

London, United Kingdom

Responsible for (PRODUCT) RED, a high profile range, covering printed and embroidered jersey for men, women and children. Co-founded by Bono to collaborate with well-known brands in order to raise funds and help eliminate HIV/AIDS in Africa. Also managed core women's activewear business which included bestselling GAP logo branded t-shirts and sweats. Worked briefly on accessories dept which also covered bags and footwear.

London, United Kingdom

Previously part of Robinson Webster Holdings, which also holds Jigsaw fashion clothing retailer. - Ownership of the entire product creation process from designing/developing to final sample due to no design support. - Broadened range to include jersey dresses, skirts, and a focused range of on brand printed t-shirts and a range of quality jersey basics with strong sell through. - Attended trade shows to source new innovative quality yarns.

London, United Kingdom

Was a UK based supplier manufacturing accessories, footwear and clothing to major brands.Started as a Product Development Assistant for accessories, before being promoted in August 2005 to Product Developer in Training and reporting directly into Product Director. - Responsibilities covered printed and embellished woven products and broadened the range to include jersey items and beach dresses. - Created the best selling value sarong at £5 and set the bar for opening price point products. - Successfully developed the high profile Cancer Research sarong. - During assistant role, worked on embellished and printed scarves, warm handle knitted products and Limited Collection handbags.

London, United Kingdom

Promoted to senior on the women’s accessories dept. Products worked on included bags, footwear, jewellery, belts, scarfs and bridal accessories. - Contributed to restructuring and establishing accessories department with new work methods. - Reported directly to Buyer. Managed and trained BAA.

Initially started on women's knitwear and beachwear, then moved on to jerseywear.- Processing orders.- Responsible for the critical path.- Sample management.- Meeting preparation.- Liaising with suppliers on a daily basis from Europe, FE and India.

Future Skills Digital Bootcamp, Pass

The Future Skills Bootcamp creates digital-first workers that have the knowledge, confidence and skills to support digital transformation.

Computer Programming

Intro to JavaScript - Completed May 2021 Intro to HTML and CSS - Currently at this stage

The Front-End Developer Career Path

Started July 2021. Currently studying.

Ba Hons, Fashion Design With Marketing, Promotion & Manufacture, 2:1

A 4-year sandwich course included 3rd year in industry. Placements included Marks and Spencer lingerie design intern, various positions.