Chun Lee Email & Phone Number

Virginia, United States

Eden Prairie , Mn, Us

Serving a blended design team responsible for 16+ scrum teams, working on Optum products and services. Serving as a valued partner to other product teams across various business disciplines. Establishing best-in-industry DesignOps, UX Research Methodologies, and Design processes to mature Optum’s product and UX maturity. Serving as a voice of the customer and bringing product strategy to the organization.

Fishers, Indiana, Us

Served on the senior leadership, established OKRs and KPIs to quantify Design success. Mentored design team and served as a strategic partner across the product organization. Oversaw design and experience for main SaaS (B2B) product. Served as a cross-functional bridge partnering growth, customer success, and marketing teams with the product team. Successfully launched new product rollout. Designed new product logo and branding.

Richmond, Virginia, Us

Led many, multi-million dollar UX projects as well as grew the UX and Design competency at WayPath. Was a Managing Consultant which served on the Leadership team and was involved in sales, marketing, program development, and client relations. Managed design resources and day-to-day of the creative team, and was responsible for project success. Also tasked with creative direction, UX research, UI design, and design execution. Led on heuristic evaluations, accessibility assessments (WCAG/508/ADA), usability assessments, and digital transformation projects Led multiple internal projects such as the design and development of the Waypath website, and logo/brand identity for WayPath. Notable external projects include a massive, multi-million dollar digital transformation contract for a fortune 200 utility company (both internal [Custom Intranet] and external [B2C]) and another multi-million dollar digital transformation and re-platforming for a B2B paper company.

Richmond, Virginia, Us

Established the UX competency and led creative across organization. Established DesignOps, UX methodologies, and design process best practices for both internal and external projects. Managed resources, project intake/execution, and activities for a blended team of IT professionals.Sold UX and digital services to a variety of clientele across multiple verticals. Wrote RFPs and presented SOWs. Helped sell over $30M in work. Created marketing strategies and the brand look and feel for Impact Makers. Created new photography and videography standards. On client projects, performed heuristic evaluations, usability testing, ran UX workshops and Design Studios, UI design, and served as UX Lead for both design and research. Also served as Lead Information Architect, responsible for wire framing, prototyping, and architecting digital solutions, products, websites, and various other deliverables. Created personas, archetypes, journey maps, mental models, ran moderated and unmoderated user testing. Techniques such as card sorting, A/B testing, Tree testing, focus groups, cognitive walkthroughs, surveys, contextual inquiries, etc. were used to gather both qualitative and quantitive feedback.Was also in charge of client presentations and client relations.

Created and ran a multi-faceted marketing agency which specialized in tradition illustration, website design and development, branding, videography, photography, marketing, and search engine optimization (SEO/SEM). Established a success model where each vertical had a corresponding lead and was responsible for project execution. Created marketing strategies and led business development efforts.Governed workflow, resource allocations, budget, client relations, and project deliverables across 5 teams, all in remote locations. Managed a team of designers and developers in various disciplines. Personally led UX design, User Research, and Front-end Development. Actively managed projects using Agile, Kanban, or Scrum methodologies, based on client needs. Worked on countless strategic products in industries such as e-commerce, fashion, literature, mobile-apps, politics, B2B and B2C.

Indianapolis, Indiana, Us

Primary UI and UX designer. Was commonly tasked with creating innovative business solutions for all WellPoint digital products and related website portals for all of their brands (multiple brands). Was responsible for creating end-to-end product design which included wireframes, prototypes, journey maps, etc. and performing user experience research. Designed creative front-end solutions based on data-driven design. Maintained working relationships with business partners and IT. Executed on business strategies. Provided art and creative direction. Defined and created the Anthem and Wellpoint style guides. Notably, re-designed Anthem.com and Wellpoint.com (2009-)

Us

Managed a large team of designers and developers responsible for “special projects” and landing pages. Was responsible for project success, resource allocation, and quality assurance.Created digital customer-facing creative, ranging from website design, content, B2C marketing emails, and B2B marketing pages. Notably, created a Lifestyle concept from scratch (POC to execution) experience that according to web analytics, raised category sales by 25% per week per category equaling close to an $8 million dollar increase per category. Previous positions include email developer, Agile designer and usability expert (508).