Sylvia Chu Email & Phone Number

California, United States

San Francisco Bay Area

• Consult on yield strategies for demand & supply path optimization, ad sever configuration, and private market deals for top-tiered clients including 30 of ComScore’s Top 100 companies • Monitor exchange-wide and portfolio health as well as identify shifts in the digital ecosystems that can impact performance and surface real-time trends to the account management and leadership teams• Assist in the advancement of data systems and 10+ dashboards that empower the commercial and technical… Show more • Consult on yield strategies for demand & supply path optimization, ad sever configuration, and private market deals for top-tiered clients including 30 of ComScore’s Top 100 companies • Monitor exchange-wide and portfolio health as well as identify shifts in the digital ecosystems that can impact performance and surface real-time trends to the account management and leadership teams• Assist in the advancement of data systems and 10+ dashboards that empower the commercial and technical teams to uncover sales opportunities and baseline performance issues• Responsible for the training and continued educational growth of 5 junior analysts across the global analytics team, which includes the development of their business acumen, analytical skills, and product knowledge• Work closely with directors/managers from the sales, technical, account management, and CRM teams to map the customer journey and establish workflows in addition to company-wide training materials Show less

Greater New York City Area

• Educate over 50+ clients and demand-side platforms on the benefits and challenges of first and second priced auction dynamics and ad server configurations• Develop best practices to maximize revenue opportunities and standards for an optimal integration• Collaborate with the Solution Architect team to asses integration performance and resolve technical issues in a timely manner• Actively identify product pain points and provide feedback to the product team

Greater New York City Area

• Leverage advertiser bid data to create and optimize real-time bidding strategies• Conduct A/B testing to derive optimal configuration of floor prices, buyer filters and brand blocks • Provide analytical support for publisher relationship managers in both internal and client-facing environments

Greater New York City Area

• Oversaw content extraction and decreased the QA process from 3 days to 15 minutes• Assisted developers with the optimization and maintenance of 5 system automation tools • Managed app builds and submissions into iTunes Connect and Google Play • Collected and reviewed mobile data using Keen and Google Analytics to identify mobile trends

San Francisco Bay Area

• Implemented and managed a new electronic healthcare system and online patient portal• Assisted with new program development and coordinated research projects• Revised workflows and protocols to optimize productivity and reflect current medical policies• Supervised day-to-day operations for front office, referral & authorization dept., and medical dept.

Redwood City, Ca.

• Oversaw all aspect of new patient registration and procedure preparation• Served as the liaison between patient's family and medical staff members• Created and collected quality assurance studies to improve facility efficiency and patient care

San Mateo, Ca.

• Assisted in non-surgical procedures such as spinal and joint injections, low-laser treatments, and electromyography studies• Coordinated patient care for up to 25 patients and assisted team members for up to 50 patients on daily basis • Facilitated communication with vendors for outpatient services as well as law offices for subpoenas and medical reviews

Master Of Science (M.S.), Customer Intelligence And Analytics

Activities and Societies: Finalist in Publicis North America Analytics and Strategy Case Competition In the age of "Big Data," knowing.

Bachelor Of Science (Bs), Biological And Biomedical Sciences

Activities and Societies: Rho Delta Chi