Sylvia Chu

Sylvia Chu Email and Phone Number

Senior Manager, Ad Performance and Optimization @ Walmart Connect
California, United States
Sylvia Chu's Location
San Francisco Bay Area, United States
Sylvia Chu's Contact Details

Sylvia Chu personal email

About Sylvia Chu

Experienced Analyst with a demonstrated history of working in the online media industry with a focus on the ad tech and mobile applications. Skilled in Revenue Yield Management, Data Visualization, and Process Automation. Strong business development professional with a Master of Science (M.S.) focused in Customer Intelligence and Analytics from Pace University - Lubin School of Business.

Sylvia Chu's Current Company Details
Walmart Connect

Walmart Connect

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Senior Manager, Ad Performance and Optimization
California, United States
Sylvia Chu Work Experience Details
  • Walmart Connect
    Senior Manager, Ad Performance And Optimization
    Walmart Connect
    California, United States
  • Walmart Connect
    Senior Manager, Ad Performance & Optimization
    Walmart Connect Aug 2021 - Present
    San Francisco Bay Area
  • Index Exchange
    Senior Exchange Analyst
    Index Exchange Jul 2018 - Mar 2020
    • Consult on yield strategies for demand & supply path optimization, ad sever configuration, and private market deals for top-tiered clients including 30 of ComScore’s Top 100 companies • Monitor exchange-wide and portfolio health as well as identify shifts in the digital ecosystems that can impact performance and surface real-time trends to the account management and leadership teams• Assist in the advancement of data systems and 10+ dashboards that empower the commercial and technical… Show more • Consult on yield strategies for demand & supply path optimization, ad sever configuration, and private market deals for top-tiered clients including 30 of ComScore’s Top 100 companies • Monitor exchange-wide and portfolio health as well as identify shifts in the digital ecosystems that can impact performance and surface real-time trends to the account management and leadership teams• Assist in the advancement of data systems and 10+ dashboards that empower the commercial and technical teams to uncover sales opportunities and baseline performance issues• Responsible for the training and continued educational growth of 5 junior analysts across the global analytics team, which includes the development of their business acumen, analytical skills, and product knowledge• Work closely with directors/managers from the sales, technical, account management, and CRM teams to map the customer journey and establish workflows in addition to company-wide training materials Show less
  • Index Exchange
    Exchange Analyst
    Index Exchange Jan 2017 - Jul 2018
    Greater New York City Area
    • Educate over 50+ clients and demand-side platforms on the benefits and challenges of first and second priced auction dynamics and ad server configurations• Develop best practices to maximize revenue opportunities and standards for an optimal integration• Collaborate with the Solution Architect team to asses integration performance and resolve technical issues in a timely manner• Actively identify product pain points and provide feedback to the product team
  • Index Exchange
    Associate Exchange Analyst
    Index Exchange Jul 2016 - Jan 2017
    Greater New York City Area
    • Leverage advertiser bid data to create and optimize real-time bidding strategies• Conduct A/B testing to derive optimal configuration of floor prices, buyer filters and brand blocks • Provide analytical support for publisher relationship managers in both internal and client-facing environments
  • Dwnld
    Content Operations Manager
    Dwnld Sep 2014 - Apr 2016
    Greater New York City Area
    • Oversaw content extraction and decreased the QA process from 3 days to 15 minutes• Assisted developers with the optimization and maintenance of 5 system automation tools • Managed app builds and submissions into iTunes Connect and Google Play • Collected and reviewed mobile data using Keen and Google Analytics to identify mobile trends
  • California Spine Diagnostics
    Practice Coordinator
    California Spine Diagnostics Aug 2013 - Aug 2014
    San Francisco Bay Area
    • Implemented and managed a new electronic healthcare system and online patient portal• Assisted with new program development and coordinated research projects• Revised workflows and protocols to optimize productivity and reflect current medical policies• Supervised day-to-day operations for front office, referral & authorization dept., and medical dept.
  • Peninsula Procedure Center
    Patient Care Coordinator
    Peninsula Procedure Center Jun 2012 - Aug 2014
    Redwood City, Ca.
    • Oversaw all aspect of new patient registration and procedure preparation• Served as the liaison between patient's family and medical staff members• Created and collected quality assurance studies to improve facility efficiency and patient care
  • San Mateo Spine Center
    Medical Assistant
    San Mateo Spine Center Mar 2010 - May 2012
    San Mateo, Ca.
    • Assisted in non-surgical procedures such as spinal and joint injections, low-laser treatments, and electromyography studies• Coordinated patient care for up to 25 patients and assisted team members for up to 50 patients on daily basis • Facilitated communication with vendors for outpatient services as well as law offices for subpoenas and medical reviews

Sylvia Chu Skills

Healthcare Social Media Marketing Project Management Microsoft Excel Hospitals Social Networking Microsoft Office Microsoft Word Mobile Applications Office Management Patient Education Medical Terminology Powerpoint Data Visualization Tableau R Spss Workflow Management Workforce Planning Cpr Certified Clinical Research Management Microsoft Powerpoint Research Customer Service Public Speaking Social Media Marketing Qualtrics Simmons Nielsen Html5 Jira Analytics Domo Forecasting Data Analysis Time Management Leadership Strategy Digital Media Customer Relationship Management Marketing Strategy Business Development Online Advertising Digital Marketing Lead Generation

Sylvia Chu Education Details

Frequently Asked Questions about Sylvia Chu

What company does Sylvia Chu work for?

Sylvia Chu works for Walmart Connect

What is Sylvia Chu's role at the current company?

Sylvia Chu's current role is Senior Manager, Ad Performance and Optimization.

What is Sylvia Chu's email address?

Sylvia Chu's email address is sc****@****ail.com

What is Sylvia Chu's direct phone number?

Sylvia Chu's direct phone number is +191797*****

What schools did Sylvia Chu attend?

Sylvia Chu attended Pace University - Lubin School Of Business, Uc Riverside.

What skills is Sylvia Chu known for?

Sylvia Chu has skills like Healthcare, Social Media, Marketing, Project Management, Microsoft Excel, Hospitals, Social Networking, Microsoft Office, Microsoft Word, Mobile Applications, Office Management, Patient Education.

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