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Digital Transformation (DX) is an initiative that many organizations aspire to implement but struggle to realize maximum value in a competitive timeframe. Digital Transformation, properly envisioned & executed, will enable new types of innovation & creativity, rather than simply enhancing & supporting traditional methods. Five areas need to be addressed to optimize business effectiveness: Business Model, Core Work, Culture & Accountability, Business Process, & Organizational Structure. We often see corporations focused solely on or immediately jumping to process or organizational structure. Failure to address all five types leaves significant value on the table.For over 20 years, I have been developing a depth of strategic & technical skills & a breadth of expertise along with the ability to lead & empower teams, navigate complex environments, build relationships, "connect the dots", reduce/eliminate dysfunction & break through barriers. I help companies, teams, & individuals to successfully manage change, build capability, & extract greater business value.I have experience ranging from V.C. funded startups to large Fortune 150 companies, driving change in more traditional but brand-savvy Consumer Products companies to aggressively advancing the most digitally centered companies in Silicon Valley in both Global & U.S. capacities. I am committed to identifying & delivering real value. I'm obsessed with learning what influences both consumer & employee behavior & understanding true cause & effect (causality not correlation) toward the business metrics that matter (ROI, Share, Revenue, Margin, Lifetime Value).At the risk of sounding corny, I really care about people, making things better, the greater good. I like working together & connecting people, work, and capabilities. Integrity is hugely important to me & there are lines I will not cross no matter what the seeming reward.The goal for most businesses is to create a vision & realize it. If you understand that change management, shared accountability, & getting things done right are essential to that end & you’re not comfortable with the progress you’ve made, we should connect.Phone: 847 525 2325 Email: chris.whalen@att.net
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Vice President, Strategy & Market Development, Media & EntertainmentTransunion Jun 2022 - PresentChicago, Illinois, Us
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Principal And FounderKoalesce Llc Jul 2020 - Jun 2022Koalesce is a consulting practice focused on leading companies through digital transformation and related change management. Also, helping technology and SaaS providers with positioning and business development to sell tech solutions and professional services to large corporations with digital transformation needs. According to McKinsey, some 70% of business transformations fail. The big question is why. Often, the reason is the delta between mainly having a very high-level vision versus the ability to have a clear set of desired outcomes, the right KPIs and ability to measure them, effectively defining the right work to be done, and the necessary change management and cultural evolutions to make all this possible. On the company side, we have experience effectively articulating digital transformation models and making them a reality through change management and delivering on iterative inflection points of success for a diversity of businesses.On the partner side, we are instrumental in helping technology, service providers and agencies better articulate their value proposition to win multiple significant RFPs and afterward better serve and meet the expectations of their clients.
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Business LeadOmd Usa Jul 2019 - Jun 2020New York, Ny, UsAgency models in general have been facing accelerating challenges for at least the past 5 years. This has included constricting margins, elevated client expectations and insourcing, and evolving competitive sets. This has also put a strain operationally by typically throwing hours and people at the problem. I was aggressively recruited back by OMD for several key reasons. In my first stint with OMD, I was tasked with leading many of the most demanding and progressive clients where I more than doubled our fees by delivering on and proving the agency's value to their business. Additionally, OMD recognized the successes I had at Kimberly-Clark as a senior client for 5 1/2 years in understanding what clients really expected working with partners in a successful relationship.My initial focus in joining OMD again was to transform the way we served the QSR and CPG categories. This included rebuilding the McDonald's team, realigning internal and external collaboration models, and improving client retention through the creation of new operational and capability models for key CPG clients. I also developed a new agency-wide go to market architecture to better compete with competitive threats and improved outputs of core agency Rapid Response dashboards to deliver clearer, faster, and more strategic insights for clients. -
Global Vp, Integrated MarketingKimberly-Clark Mar 2014 - Jun 2019Irving, Tx, UsIn pre-hire conversations, Kimberly-Clark was debating whether to replace an open global media role like-for-like. They asked me how I’d approach to evolve K-C marketing. I counseled that while multiple Center of Excellence (COE) roles allowed for quick progress early on, this quickly has limits. COE silos can quickly cause disconnects in the consumer experience that lead to missed opportunities. K-C agreed & my first role, Global V.P. Integrated Media Platforms, was bringing the threads together for Media, CRM, Owned Properties, Content, as well as the overall Digital IQ of the organization. In less than a year, as I successfully built capabilities & hit KPIs, the organization increased my remit further & promoted me to Global V.P. Integrated Marketing, which throughout my K-C tenure included K-C's global integrated planning & activation process, omnichannel demand generation strategy, consumer data acquisition, insights & analytics, media & partnerships, data-driven marketing & CRM, owned digital engagement platforms, scaled & dynamic content, social & community management, consumer services (call center, chat) & related crises management capabilities. Despite this broad remit, I maintained my technical sharp edges & ability to go deep with my team when needed. I was entrusted with playing a leadership role on the Digital Transformation & Measurement & Analytics Task Forces for one of the biggest global reorganizations in Kimberly-Clark's history. This involved creating the strategy, work to be done, process, & structural needs for the evolution of Digital Transformation and Measurement & Analytics at K-C. This continued post reorganization by spearheading the execution of K-C's Digital Transformation through developing a holistic set of connected capabilities, building core teams & training marketers, and establishing the first-ever set of Enterprise-wide Digital Transformation KPIs with C-Suite / Board of Director approval and visibility. -
Evp, Managing Director Midwest ♦ Group Account DirectorOmnicom Media Group Mar 2007 - Mar 2014New York, UsHeld multiple roles (below) across brands within the same holding company.My initial assignment in joining OMD as Midwest Director Digital (Mar 2007-Dec 2007) was to tackle a very challenging client who had run through 5 group directors in 4 years. The client operated in the technology space in both B2B and B2C categories. I implemented a management process that involved shared accountability and a more effective strategy on tracking, measurement, and optimization with a particular focus on their eCommerce business. As a result, we improved ROI by 5X, and the client, after only 4 weeks informed our Chief Digital Officer that the ship was moving substantially in the right direction.Next in being promoted to U.S. Director, Business Intelligence Client Architecture (Jan 2008-May 2008), I led the client BI strategy & architecture, KPI development, and rollout for Business Intelligence dashboards across all OMD U.S. clients. As Group Account Director (May 2008-June 2009) and then promoted to Global Account Director (June 2009-Sept 2013), I created operational models & processes, negotiated contracts & managed budgets, led the U.S. and Global accounts through digital transformation (including Intel, Cisco, HTC, Dell, SCJohnson), progressed agency & client analytics solutions, won new clients, and managed 200+ people globally. In as little as 2 years, increased agency revenue across accounts by over 200% by delivering on and proving the business value of the agency.As EVP, Managing Director Midwest (Oct 2013 to Mar 2014), I brought together the P&L’s of over a dozen clients from different agency brands (OMG, OMD, PHD), across U.S. and global accounts, to form one P&L through PHD Midwest. This included unifying the culture of the new agency by establishing consistent principles, processes, management mechanisms, training/learning, team collaboration, and empowerment opportunities. -
Svp, Client Solutions, Chief ArchitectCleargauge/B2Bworks Jan 2000 - Mar 2007UsBoth organizations were early VC funded startups. I cut my teeth early on in a fast-paced digital environment where at any given time I needed to create a vision, be strategic, and be hands-on in getting it done. What I'm most proud of is when B2BWorks was at a crossroads and it needed to evolve or not continue, I was the key person (with one other partner) to create a new suite of products and services to evolve into a full-service digital agency from the current B2B Ad Network. This new set of capabilities and services was validated by V.C’s providing a new round of funding and recapitalizing B2BWorks into Cleargauge. Services created and skills deployed included marketing strategy, market research & segmentation, targeting & remarketing, paid search / SEO, dynamic creative, data & analytics, training / reselling marketing technology. Clients included Caterpillar, DuPont, Dow Chemical, GE Corporate Financial Services, Siemens, John Deere, IRS, and Gateway
Chris Whalen Skills
Chris Whalen Education Details
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Depaul UniversityBm -
University Of MiamiMm
Frequently Asked Questions about Chris Whalen
What company does Chris Whalen work for?
Chris Whalen works for Transunion
What is Chris Whalen's role at the current company?
Chris Whalen's current role is VP, Strategy & Market Development, Media & Entertainment Vertical at TransUnion.
What is Chris Whalen's email address?
Chris Whalen's email address is ch****@****kcc.com
What is Chris Whalen's direct phone number?
Chris Whalen's direct phone number is +184752*****
What schools did Chris Whalen attend?
Chris Whalen attended Depaul University, University Of Miami.
What skills is Chris Whalen known for?
Chris Whalen has skills like Digital Strategy, Integrated Marketing, Mobile Marketing, Digital Marketing, Digital Media, Online Advertising, Media Planning, Media Buying, Interactive Marketing, Advertising, Analytics, Mobile Devices.
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