Senior Social Media Editor (China)
CurrentIn 2024, I launched a "Zero Budget Communication" plan, focusing on utilizing limited resources to enhance the Museum's public relations within Chinese audiences. Through this initiative, I helped the Museum establish a direct connection with media and social platforms in China and Japan. As a result of several press events, the Museum received its first positive media coverage in three years.I work closely with young artists, influencers, and students, fostering mutual support that helps advance their careers while collaboratively creating engaging and positive social media content about the Museum. Additionally, I successfully organized two high-profile meetings with leading Chinese institutions and organizations, further strengthening the Museum's international presence. I also coordinate video productions for TV shows and social media content to promote the British Museum to audiences in China.• Orgnizing High Profile Delegations MeetingBritish Museum Company and Palace Museum crative cultural and creative Ltd. British Museum Company x Department of Business and trade x Chinese Advertisement Association (Haier, Yili, Guangdong Advertising Group and Inly Media Co.,Ltd ).• Developed Media and Press Relations in China (NHK, Elle Cn, Traveller, Xinhua news agency, Beijing evening, CCTV, CGTV, Artzip, Nouvelle d'Europe etc)• Influencer event (Top Tiers):Hew Locke what have we here Trustee Dinner After party• Video Production projects:Tribute video for Qiu Jin xian (live streaming over 8 national platform)Sir David Percival mini Documentary/Story serise