Elkstone is the leading Irish Investment House focused on Entrepreneurs, Senior Executives, Institutional LPs, the Venture Community and Irish Diaspora. Elkstone began as a Family Office and has evolved into being an Investment House with a specialist focus on Real Estate, Venture, Lending & Hedge Funds. We partner with external investors through our Private Investment Office and Elkstone Club. We are also Ireland's leading early-stage venture investor with a mission to nurture a… Show more Elkstone is the leading Irish Investment House focused on Entrepreneurs, Senior Executives, Institutional LPs, the Venture Community and Irish Diaspora. Elkstone began as a Family Office and has evolved into being an Investment House with a specialist focus on Real Estate, Venture, Lending & Hedge Funds. We partner with external investors through our Private Investment Office and Elkstone Club. We are also Ireland's leading early-stage venture investor with a mission to nurture a vibrant Irish venture ecosystem - and the broader economic and societal benefits this brings. As Head of Marketing and Branding, I lead the strategic direction and development of marketing communications and branding for Elkstone, ensuring the delivery of successful content and communication strategies for a seamless digital client journey. Show less

- Designed, owned and managed the execution of Wolfgang's own digital marketing strategy across search, social, VOD & display.- Managed a team of digital marketing channel specialists to deliver on key KPI's, including number of leads added to the pipeline. - Responsible for ensuring our content reaches our target audiences. This is achieved through paid and organic efforts across social, YouTube and Google Ads.- Designed and curated Wolfgang’s first Breakfast Bites seminar as a new… Show more - Designed, owned and managed the execution of Wolfgang's own digital marketing strategy across search, social, VOD & display.- Managed a team of digital marketing channel specialists to deliver on key KPI's, including number of leads added to the pipeline. - Responsible for ensuring our content reaches our target audiences. This is achieved through paid and organic efforts across social, YouTube and Google Ads.- Designed and curated Wolfgang’s first Breakfast Bites seminar as a new initiative to further engage the existing customer base.- Managed Wolfgang Digital's weekly 'On the Money' Reports and annual KPI study. Leveraged google analytics to extract key insights and report findings. Securing coverage in both the mainstream media and influential industry platforms both nationally and internationally to include RTE, The Irish Times, The Irish Independent, Newstalk, MOZ and State of Digital to name a few.- Identify and capture PR opportunities for the Business. Getting Wolfgangers on stage and maximising the impact of our presence.- Manage and co-ordinate our monthly Newsletter 'The Howl' to our specific audience segments: Clients and Community.- Manage and coordinate the Wolfgang Digital Blog. Work with fellow Wolfgangers to convert moments of digital marketing brilliance into engaging pieces of consumable content. The focus of our blog is to enlighten our digital marketing community with the latest digital innovations while also contributing to pipeline growth.- Manage and execute Brand & Demand campaigns across channels to get press and industry amplification and generate pipeline leads for the business.Other aspects of the business I am responsible for include:- Co-ordinate and manage Wolfgang award entries.- Organic social media management- Manage paid social and Google Ads channels with in-house teams. Show less

• Manage textile communications for Ireland’s largest retailer including website management, email marketing and social media campaigns to drive business and brand objectives. •Assist the head of digital in managing, creating and delivering Dunnes Stores digital strategy. Ensure that the content delivered aligns with the brand tone of voice and brand purpose.•Work closely with the in-house buying and merchandising teams to develop and execute a robust content usage plan to ensure the… Show more • Manage textile communications for Ireland’s largest retailer including website management, email marketing and social media campaigns to drive business and brand objectives. •Assist the head of digital in managing, creating and delivering Dunnes Stores digital strategy. Ensure that the content delivered aligns with the brand tone of voice and brand purpose.•Work closely with the in-house buying and merchandising teams to develop and execute a robust content usage plan to ensure the right content is aligned with the overall social media and content strategy.•Manage and support buying teams on new product launches including pre-awareness, creating online launch assets and management of designer launch events.• Responsible for the development, delivery & evaluation of tactical, promotional activity for the brand. Responsible for working with cross functional team to identity new opportunities and address any existing issues.• Produce great content to drive social engagement and share of voice to increase online and in-store sales. • Increasingly explore new and innovative ways to increase the brands digital footprint and share of voice through new social formats and platforms.• Work closely with the social media executive to build audiences for retargeting across social channels to maximise reach & awareness.• Analyse and understand key website and social metrics data to ensure digital campaigns are reported on in a timely manner.• Maintain a database of competitor activity which is regularly shared with the business and used to feed into activity planning. Present ideas for future development. Show less

Career break in 2017 to pursue travel ambitions.- Travelled extensively to eighteen countries throughout Asia and Oceania.- Trekked to Mt. Everest Base Camp and Kala Patthar (5545m).- Reached the summit of Mt. Kinabalu (4097m), the highest mountain in Malaysia.- Reached the summit of Mt. Fuji (3776m), the highest mountain in Japan.

VOLKSWAGEN Group Ireland has been officially recognised as a Best Workplace. Also recognised with the best portfolio of auto Brands; Volkswagen Passenger Car as the No.1 car Brand, Audi as the No.1 premium Brand, SKODA recognised as the second fastest growing brand in 2012, SEAT is the fastest growing brand in 2013 and Volkswagen Commercial Vehicles is No.1 in vans.As CRM Group Executive, I work closely with the Head of Group CRM to assist in and support the implementation, development… Show more VOLKSWAGEN Group Ireland has been officially recognised as a Best Workplace. Also recognised with the best portfolio of auto Brands; Volkswagen Passenger Car as the No.1 car Brand, Audi as the No.1 premium Brand, SKODA recognised as the second fastest growing brand in 2012, SEAT is the fastest growing brand in 2013 and Volkswagen Commercial Vehicles is No.1 in vans.As CRM Group Executive, I work closely with the Head of Group CRM to assist in and support the implementation, development and strategic set up of a new MS Dynamics-based CRM system; supporting all five brands and departments. Other key priorities include:• Manage and execute Brand CRM activities to include marketing, sales, and aftersales campaign strategies and management.• Coordinate Group and Brand CRM priorities in marketing, targeting and CRM system requirements.• Assist Brands and support Group Retailer Network in data management and CRM Strategy, including marketing program support, training, coaching and mentoring workshops.• Maintain daily communication and coordination between provider, supplier and international HQ teams.• Raise Data Compliance awareness through assisting in development of policy documents, training and auditing.• Monitor, stress and quality test CRM System aiding enhancements.• Support data quality maintenance and monitor data feeds within CRM ensuring accuracy.• Work with Brands and Retailers to plan and execute marketing campaigns through the CCRM system. Show less

• Strong online and offline marketing communications skills developed as key areas of responsibility.• Developed and advised on advertising creative, POS and brochure-ware. • Designed and issued client ezine newsletters; proficient in various different email marketing software.• Created and issued client SMS to customer database; proficient in mobile marketing service platforms.• Generated content, wrote and issued press releases, editorials, advertorials and radio scripts for… Show more • Strong online and offline marketing communications skills developed as key areas of responsibility.• Developed and advised on advertising creative, POS and brochure-ware. • Designed and issued client ezine newsletters; proficient in various different email marketing software.• Created and issued client SMS to customer database; proficient in mobile marketing service platforms.• Generated content, wrote and issued press releases, editorials, advertorials and radio scripts for clients. • Founded initiative to address the need for consistent company blogging each month; Wrote and uploaded blog every month to company website to demonstrate industry expertise. • Managed various client websites through updates and content writing. • Generated and produced content for clients across all social media platforms. • Monitored competitor, market and industry activity on behalf of clients; identified market opportunities.• Conducted and evaluated new client marketing communications reviews and audits.• Conducted marketing communications and website audit for the company, made recommendations to improve company marketing efforts. Marketing Communications Campaign Manager• Developed and executed all client marketing campaigns and proposals.• Prepared proposals, PR briefs, marketing action and activity campaign plans and media plans.• Managed and monitored each project plan throughout the campaign to ensure all actions and objectives are completed. Show less