Ciara Cannon Email & Phone Number

Vancouver, Canada Area

Reporting to the Vice President & General Manager - Western Canada, key responsibilities include: • Growing and developing existing liquor board customers and generating new business through management of product calls, promotional opportunities and development of exclusive offerings, playing an integral role in the new business pitches including pricing and portfolio management. • Customer management with Associate buyers and Liquor board Retail and Wholesale divisions.• Providing pricing support to Brand and Sales Leadership teams for Western Markets. • Providing on going in market support through the implementation of marketing initiatives that relate to the represented brands within the Trajectory portfolio.• Developing marketing assets and materials to ensure timely and effective sales and brand building activities.• Identifying issues and opportunities through review and analysis of sales and performance metrics within the Western provinces. • Analyzing and reporting results of all monthly marketing activities to ensure sufficient and effective spending to support success in the marketplace.• Coordinating with National Brand team on sales forecasts, budgets, and monthly performance through the provision of activity reports and brand summaries.

Vancouver, British Columbia, Canada

As the key contact for the Jameson Brand in Western Canada responsibilities included;• Adapting global and national brand strategy and implementing at a regional level. • Brand education/mentoring - Conducting tasting sessions with targeted consumer groups and influencing main distributors, bartenders and local brand advocates. • Creating increased brand awareness and share of mind among consumers through market activation and strategic implementation of targeted advertising campaigns. •Supporting local Field Marketing Manager and Sales team to develop retail and on-premise programs, plan and initiate marketing opportunities for Jameson and carry out market activations.•Monitor competitor activity across western Canada and prepare competitor insight reports to share with national and global brand teams. •Manage trade marketing budget for Western Canada for Jameson and Single Pot still range.

Alberta, Canada

As the key contact for the Jameson Brand in Alberta responsibilities include;• Adapting global and national brand strategy and implementing at a regional level. • Brand education/mentoring - Conducting tasting sessions with targeted consumer groups and influencing main distributors, bartenders and local brand advocates. • Creating increased brand awareness and share of mind among consumers through market activation and strategic implementation of targeted advertising campaigns. •Supporting local Field Marketing Manager and Sales team to develop retail and on-premise programs, plan and initiate marketing opportunities for Jameson and carry out market activations.

Région De Nantes, France

As the key contact for the Jameson Brand in Nantes and the Brittany region responsibilities included;• Adapting global brand strategy and implementing at a regional level. • Brand education/mentoring - Conducting tasting sessions with targeted consumer groups and influencing main distributors, bartenders and local brand advocates. • Creating increased brand awareness and share of mind among consumers through market activation and strategic implementation of targeted advertising campaigns. •Supported local Jameson Brand Manager and Sales team to develop strategies, plan and initiate marketing opportunities for Jameson and carry out market activations.Projects included: Launch of Jameson United campaignExecution of regional final of global Jameson Cocktail competition.

Commerce International With French, International Business And Languages, 2:1

Activities and Societies: French Society Graduated with a 2:1 degree focusing on Marketing, Business Law and Statistics in final year.

Commerce International And French, International Business And Languages, 2:1

Activities and Societies: Société Integre, Ecole de Glisses de l'Université de Grenoble. IAE Grenoble: Graduate School of Management..

Commerce International With French, International Business And Languages, 2:1

University Stendhal: Undergraduate University for the Arts. Undertook French language and cultural courses to fulfill French requirements.