Investor & Trusted advisor to CEO of 5G Networks in turning around Webcentral & Melbourne IT to generate $107M cash. Telecommunications carrier 5G Networks (ASX: 5GN) made a $21.6M off-market takeover bid for Australian digital services provider Webcentral Group (ASX: WCG) in Sept, 2020.In Oct, 2023 Webcentral sells off the web and email hosting business for $165M, rebrands back to 5G Networks.In July, 2024 automated Australia’s leadingcloud hosting & network to bring cloud flexibility to baremetal & cloud VPS with instant deployment in Tokyo, Singapore & major Australian & NZ cities under Intergrid.au

Reported to C-Level ExecutiveMelbourne IT Group (ASX: MLB) Managed the Marketing Department Managed teams in online sales, marketing communications, self service & website delivery and account management for an Internet services organisation Direct Brands include;Melbourneit.com.auWebcentral.com.auDomainz.net.nz My role was to grow Revenue & improve Customer ExperienceMelbourne IT direct revenue run rate was -10% Year on Year when I started and is now growing Centralised the marketing department and repositioned the Melbourne IT brand and increased a mature online channel revenue Year on Year by +46% Implemented best practice customer life-cycle management which increased retention rates by +7% Transformed the customer experience from primarily telephone contacts to primarily digital meaning online & mobile self service channels with assisted telephone customer calls.Reduced telephone service contacts by 50% to improve profitability. Improved the overall NPS in parallel via social media communities and advanced simplified user journeys.Increased Digital Operations NPS from Detractors to Promoters for client services including Web Design and SEO with Optimisation packages.Turned Around SMB Direct Brands Revenue from Years of significant Decline being -10% to now flat with Growth Momentum.Employee of the year 2014 ("Melbourne IT Ripple Award")Managed a team of 26+UX/Designers, Producers, Marketing Managers, Account Managers, Website & Mobile Development.

Reporting to the VP of Online for SingTel Optus (ASX: SGT)Manage the Group Consumer $6.6m Digital Marketing Budget for Online Sales & Service, targeting SME & Consumers. My role was to drive online leads & sales growth through www.optus.com.au & www.optusbusiness.com.auManaging UX, Design, Content, Propositions and Pay for Performance Media. I had a dotted line to the VP Marketing to ensure integrated marketing communications.Responsible for Growing Return on Ad Spend from $2 revenue return to $11 revenue returned for every $1 spent. Managed a team of 16+;7 UX/Designers, 2 Proposition Managers, 2 Content Managers, 5 Marketing Managers.

Reporting to the GM of Online in Optus Digital MediaSenior E-commerce Role with complete end to end accountability for the Optus Website Portals Experience. B2B & B2C online marketing.Managing wide range of skill sets across the E-commerce Website Marketing Teams, User Experience, Design, Production, Development, Voice Support & Sales Chat Teams (Responsible for 65 staff ; $250+m revenue, 2 internet sites)Overhauling User Experience & Architecture for Online & MobiAchieved Leading Telco Online Sales Industry StandardsTripled Online B2B Sales Growth Doubled Online B2C Sales GrowthSuccessful Change Management & Succession Planning

Reporting to the Marketing Director in Optus SMBResponsible for Online Sales & Service & Digital Marketing to the Small to Medium Business Market for Optus Australia. Managing 26 people accross the Online Marketing Team (Sydney), Sales Chat Team (Bangalore), Online Customer Fulfillment Team (Melbourne)Managing UX Increased the E-commerce Nett Sales Conversions by 63% better than industry telco standardsIncreased SEO Organic Monthly Traffic by 19%Increased Monthly Offline Tele-sales Lead Generation by 20%Created a Positive Empowered Working Environment within SMB OnlineCreated a Global Leading Innovative Performance Search & Display NetworkIncreased Sales and Reduced CostsSearch Cost per Acquisition down 80%Display Cost per Acquisition down 86%Introduced Blogging & Social Media TacticsCreated an Online Customer Focused Strategy with pull tactics to engage the user and consequentially improve SERP, sales and retention

Reporting to the Sales & Marketing Director of Truvo IrelandResponsible for defining & executing the strategic & operational plan for the sales organisation of more than 200 consultants, (including major accounts, field sales, & telephone sales)Redefining product and pricing portfolios across online, mobile and printResponsible for business planning for the organisation working with finance to achieve revenue, EBITDA and cash flow objectives including quarterly forecasting - revenues exceeding 70 millionSuccessfully built a Sales Strategy department of 12 people consisting of the Go To Market Team, Market Segmentation & Market Management Team and the Search Engine Advertising Team including Three line managers, online marketing analysts, channel lead, market administrators, online optimisers and market research & intelligenceMarketing Responsibilities included the management of a Search Engine Advertising Budget to the value of 1 million, 470k in Marketing Research, developing a Bid Management Optimisation solution, a customer Web Analytics system, ROI Tools, Online PR to Launch the Mobile SEO listings and Vendor Management such as Web Trends, Colt and Truvo Tech

Reporting to the Online Director of Truvo IrelandResponsible for Business Planning and Financial ForecastingOnline P&L Responsibility – 2.3 million Budget ManagementManaging the 360K in Search Engine Advertising with a focus on deep linking and call to action which contributed to 40% of overall site traffic to the Irish yellow pages online siteDeveloping and implementing the 235K in Radio Advertising and Sponsorship campaign to drive awareness and usageAnalysing site trends and traffic statistics to integrate SEO & SEA Plans Working with Product on Pricing and SEO Tactics including Indexing / User Generated Content and Landing Page Design in Santa MonicaReporting to the Executive Management TeamProject Managed the Cross Functional Print Acquisition Strategy Team which resulted in a Separate Business Unit, a new HR Employee Profiling Policy and a New Dedicated Acquisition Sales Team with an Overall Best Print Acquisition Sales ResultRecruiting and developing a Senior Online Marketing Analyst, an Online Channel Lead and Online Sales Managers

Reporting to the Group Go To Market Manager for Truvo OnlineManaged 1 Person 1 Online Marketing AnalystSetting up Online Market Management Database & Market Segmentation Producing Pricing for Online Products Developing Sales Targets, Motivating Online Sales Force Developing Commisions Models, Budget Management, Sales Forecasting Reporting & Presenting Online Country Reviews