ShyftUp is a global, full-service mobile user acquisition agency based in San Francisco. We amplify your userbase with an ROI-driven approach. Profitable user growth is at the core of what ShyftUp offers. We've delivered over 450M+ new installs to various mobile apps to date.ShyftUp offers two main services to grow your userbase: Paid User Acquisition and App Store Optimization (ASO). With Paid User Acquisition, we take your paid marketing budget and turn it into real users and revenue. With our ROI-driven approach, we plan and execute advertising campaigns for you, custom-tailored towards your business goals.With App Store Optimization, we unleash the power of organic user growth by giving you boosted visibility on the app stores. We give your app the visibility it deserves on the Apple App Store and Google Play through keyword research, metadata optimization, store page A/B testing, ratings and reviews optimizations.

Metrikal is a KPI reporting dashboard specifically for App Store Optimization (ASO). It keeps track of all of your ASO optimizations, measure the performance of your whole ASO program, correlates your optimizations to the growth metrics and visualizes how much growth they drive.

Scoutium is the first B2B and B2C marketplace in the world with over 70.000 active users, 2.000+ licensed football players and hundreds of active paying football clubs. Scoutium is a crowdsource-based digital scouting platform that transmits football player evaluations and video-based analyses created by football fans to the clubs and helps players get discovered. • Built and leveraged Scoutium brand, granted 1M$ seed investment from Nokta Holding and Istanbul Technical University in Jan 2019 which is the biggest investment granted in sports sector at such an early stage• Drove the marketing & branding strategy of Scoutium for all components of the platform; fans, players and clubs• Managed marketing budget that includes online & offline media, branding, community management, content marketing, influencers, agencies, sponsorships, brand partnerships, PR, events etc.• Worked directly with many different agencies for digital marketing, creative and PR purposes• Managed and monitored all distribution channels; social media, website, mobile application, blog, email, banner and display ads, social media ads, paid influencers, public relations etc.• Created the process and execution of the global growth plan• Helped developer team in creation of new features according to the targets of the company• Had full responsibility for customer acquisition and retention• Implemented growth hacking methods (AARRR)• Some of my accomplishments in 6 months are;o %600 increase in registered active userso %200 decrease in user acquisition costo %100 increase in user retention and reactivated dormant users through weekly email and push notification campaignso Appeared in many written and visual media such as NTV, Fanatik, Hurriyet, CNN Turk, Bloomberg HT, TRT Spor, Webrazzi etc.o Implemented a detailed company KPI dashboardo Made sponsorship agreement with Nikeo Launched Scoutium mobile application and increased to top 5 in sports category in Apple Store on first week

• Directly worked with BBVA and Director of Garanti Bank• Prepared and presented weekly, monthly and annual reports about Garanti Bank’s digital customers’ data, digital sales numbers of products, mobile application feature usages, and shared with BBVA• Made deep and sophisticated analyses to increase digital customer numbers (digitalize existing Garanti customers and acquire new customers) and to decrease customer traffic at Garanti Bank branches• Prepared quarterly presentations about current situation of ongoing projects and future projects, mainly mobile banking, and shared with Vice President of BBVA and Garanti Bank

•Responsible from time and savings deposit products management•Development and implementation of marketing strategies, pricing strategies, promotion,advertisement and communication activities•Determining the interest rates of time deposits with the treasury unit•Designing and executing new campaigns for customers to increase retention and attrition. •Monitoring and reporting the results of campaigns•Making competition analysis•Coaching and providing necessary data to sales staff in order to increase the sales•Monitoring daily and weekly inflow and outflow volumues of time deposits.

Worked in Valuation & Economics under advisory department.

Worked on a Burn marketing project which was mainly to build a sustainable digital communication strategy for Burn and presented to top managers.

Worked in the assembly department of Oyak-Renault Bursa Plant.

Worked with the climate change team in UN Ankara office