ShyftUp | App Store Optimization & Mobile App Marketing Agency

ShyftUp is a global, full-service mobile user acquisition agency based in San Francisco. We help mobile apps scale with a performance-first approach focused on profitable, sustainable user growth. To date, we've delivered over 500 million installs across a wide range of categories. What We Do App Store Optimization (ASO) We maximize your app's visibility and conversion with a full-stack ASO approach—combining keyword research, metadata optimization, store listing A/B testing, and ratings and reviews strategy. We also create compelling in-app events and promotional content to boost seasonal relevance and drive store engagement. Paid User Acquisition We turn your marketing budget into real users and revenue. Our ROI-driven campaigns on Apple Search Ads and Google App Campaigns are tailored to your goals, whether that’s volume, quality, or retention. Apple Search Ads & Google App Campaigns We manage and scale top-performing campaigns on both platforms through continuous testing, keyword tuning, and creative strategy integration with ASO. Meta Ads From creative testing to audience targeting, we find the right mix to drive efficient user acquisition on Meta’s platforms. Our team continuously optimizes for cost-effective installs and high LTV. TikTok Ads We create thumb-stopping creatives and pair them with sharp audience targeting to unlock growth on TikTok. Our campaigns are built to capitalize on trends while hitting performance targets. Snapchat Ads Our Snapchat strategy blends storytelling and precision targeting for installs, re-engagement, and retention. We help you stay relevant and visible on one of the fastest-moving platforms. Why ShyftUp? In a crowded app landscape, we’re your growth engine. With a full suite of ASO and paid UA services—plus creative support, in-app event planning, and data-driven execution—we help apps break through the noise and scale sustainably. Let’s grow your app together.