ShyftUp is a global, full-service mobile user acquisition agency based in San Francisco. We amplify your userbase with an ROI-driven approach. Profitable user growth is our ultimate deliverable.

Metrikal is a KPI reporting dashboard specifically for App Store Optimization (ASO). It keeps track of all of your ASO optimizations and visualizes how much growth they drive.

* Responsible for 100% of global user acquisition efforts across all platforms including Windows, Mac, iOS and Android.* Built a marketing team of 6 high-performers from the ground up comprised of the following functions: Paid Marketing, Search Engine Optimization (SEO), App Store Optimization (ASO), Social Media Marketing, Affiliate Marketing and Creative Design.* ROI Analysis and User Acquisition Modeling: Created a user acquisition model that was actively used as a guide to determine where to invest ad spend cost-effectively.* Paid Marketing: Assembled the paid marketing program on desktop and mobile from ground up and scaled it up to $12M+ annual spend with high profit margins.* Partnership Marketing: Established and nurtured partnerships that ended up being a $1M+ yearly revenue source.* Affiliate Marketing: Scaled the affiliate program and maintained a steady 30% MoM growth rate while sustaining a positive ROI.* App Store Optimization: Increased organic installs globally by 90% YoY by improving keyword and chart rankings on the App Store and Google Play.* Social Media Marketing: Created a massive presence with over 3.5M followers on social media.

AnchorFree is the creator of Hotspot Shield, World’s most popular consumer VPN (virtual private network), providing users with Security, Privacy and Access.I am responsible for all global user acquisition efforts for Hotspot Shield. I strategize, create and manage AnchorFree's all digital marketing initiatives including search engine marketing, display advertising and partnership marketing campaigns. I've met and exceeded all acquisition goals and maintained a positive ROI on all marketing dollars spent.I've played a key role in taking Anchorfree to the next level, where AnchorFree raised $52M from Goldman Sachs in May 2012.

• Full responsibility on all PPC activity in the entire company.• Built SEM campaigns, including keyword research, structuring adgroups, bidding and writing ad copy on Google Adwords, MSN Adcenter and Yahoo Search Marketing.• Optimized SEM campaigns continuously, including ad copy testing and bid optimization and maintained an overall profit margin of 30%, which is above company average.• Utilized MySQL and pulled necessary data from the company database to create reports for campaign optimization.• Created Facebook advertising campaigns from scratch and maintained consistent profitability.• Implemented the Alchemy Social tool for Facebook to scale the campaigns.

•Created, structured and maintained paid search campaigns across Google Adwords, Yahoo Search Marketing and MSN Adcenter. • Conducted keyword research and competitor analysis using a number of third-party tools to optimize SEM campaigns. • Prepared detailed reports for management through Google Analytics. • Promoted CSM’s website content on various social media platforms including Digg, Reddit and StumbleUpon to drive traffic and increase the number of outside links to the site. • Increased the number of Twitter followers 3x in 6 weeks.

- Research Assistant in the Health Equity Initiative Department- Conducted a research for finding suitable and feasible business models for the Health Information Exchange.- Worked on a research project that investigates how online social media can be utilized for the coordination and support of cancer patients and caregivers.

- Conducted a market research on the energy industry in Turkey, specifically on the natural gas distributors to spot the needs of existing and prospective customers of IBM in the energy sector.- Came up with a strategy about the energy industry and presented this to top-level management.

- Carried out a research on innovation in the automotive industry to spot the industry's competitive advantage factors.- Worked on a research project on how IBM's Human Capital Management (HCM) and Customer Relationship Management (CRM) applications can be positioned among customers.- Held weekly presentations on the research findings to top-level managers.