Cindy Barbee Email & Phone Number

Green Valley, Arizona, United States

Tucson, Arizona, United States

Tucson, Arizona Area

Conceptualized, created, and directed execution of strategic advertising and marketing initiatives for auto dealership, while maintaining brand integrity. Established targeted strategies and created marketing content by collaborating with various cross-functional teams, including website, digital and traditional media, production teams as well as creative designers and video content developers. Elevated brand awareness by executing strategic social and paid media campaigns and participating in community events. Key Achievements:• Gained market share for O'Rielly Chevrolet during down trend in automotive industry by developing and executing advertising/marketing campaigns, while managing seven figure multi-media/multi-channel budget.• Enhanced O'Rielly's community awareness and brand perception by securing earned sponsorships and establishing partnerships with large community events organizers. • Doubled O'Rielly's organic web traffic by leading a team of third party digital professionals towards accomplishing strategic business objectives.

Tucson, Arizona Area

Planned, developed, and delivered favorable solutions for marketing needs of key clientele through nontraditional revenue methods, digital advertising, and enterprising promotions/events. Established and maintained positive relationships with key clientele to identify needs and provide strategic recommendations for improved results. Key Achievements:• Generated 35% increase in revenue for four radio stations • Received “Top Digital Salesperson Award” from senior management for generating highest revenue in digital sales within market group.

Tucson, Arizona, United States

Identified business needs/demands for all agency clients to conceptualize, develop, and direct execution of strategic media plans. Created and negotiated media contracts to secure favorable terms and conditions.Strategically managed agency’s largest accounts by leading, training, and guiding cross-functionalteams for creating and delivering traditional, nontraditional, and digital media campaigns. Planned,coordinated, and spearheaded all business development and sales initiatives to accomplish strategicbusiness goals/objectives. Key Achievements:• Managed advertising budgets and multi-media ad campaigns for up to five clients on monthly basis.• Successfully lead digital and graphic team in robust website development for a local financial institute.

Tucson, Arizona, United States

Planned, established, and steered execution of fundraising, education, and staff development programs, while improving community outreach to achieve organizational goals. Key Achievements:• Generated over $127K for organization by successfully organizing and leading fundraising golf tournament.• Accomplished year-over-year fundraising growth of 30%, as well as improving program distribution in local schools and volunteer development respectively by 40%, and 35%.

Tucson, Arizona, United States

Created and ran a successful advertising agency focused on pinpoint marketing and advertising campaigns targeting clients’ ideal customer. Conceptualized, developed, and implemented strategic marketing and advertising plans, as well as cultivating professional partnerships with local businesses, nonprofit organizations, and political candidates for realizing strategic business goals/objectives. Executed and managed multiple key business initiatives, such as copy writing, TV & Radio commercial producing, creative art direction, and community event planning, including Fundraising, community outreach, and professional voice services. Conducted specially designed training programs to communicate operational processes to staff members with keen focus on improving performance and facilitating professional development for future elevation to roles of higher responsibility. Key Achievements:• Cultivated and maintained a solid stable of local business clientele for 10 years. • Successfully developed multiple media campaigns geared to generate required ROI and build brand for as many as 12 active businesses monthly.

Tucson, Arizona, United States

Tucson, Arizona, United States

Tucson, Arizona, United States

Bachelor Of Science (Bs), Broadcast Journalism

Education record

Education record