Cindy Barbee Email and Phone Number

Experienced Marketing, Communications and Media Director with 15+ years of leadership and oversight in developing and implementing marketing, media and communication strategies for various types of businesses and organizations. Marketing Director | Communication Specialistemail: CBarbee520@gmail.comManaged advertising, community relations, media relations, public relations, internal communications, promotions, vendor relations and corporate-based marketing and communications, digital and multi-channel campaigns, including measurement and reporting. Evaluated marketing systems, processes, and procedures to drive innovation and continuous improvements. Leveraged technology to advance organizational objectives including SEO and SEM, and bottom line revenue.- Served as the go-to-market lead for the franchise business unit through product launches, sales and marketing campaigns - Developed and executed the marketing plan determining the optimal mix of marketing tactics including inbound, outbound and communications/PR tactics, including grassroots initiatives and stakeholder engagement- Leveraged grass roots marketing initiatives to create and maintain community support for programs- Lead and manage business unit branding, graphic communications, digital and media strategies- Coordinated interactions with marketing agencies and organizationCORE COMPETENCIES: • Marketing• Communication Skills• Customer Relations• Team Leadership• Successful Sales Team Building and Training • Media Planning and Buying • Research and Analytics• Business Development• Strategic Planning