Cindy Chen Email & Phone Number

China

Lead Tradewin China team and am responsible for overall management and leadership of China operations.Tradewin is a professional trade consulting services company established in 1997, which is a wholly owned subsidiary of the leading global logistics and customs brokerage firm, Expeditors International. Tradewin provides creative and effective solutions and guidance in matters regarding customs and regulatory affairs, logistics, and trade data management. Our services include (1) Outsourced trade compliance management services including: mass HS tariff classification; ECCN classification services; Restricted / Denied Party Screening services; Customs broker file audit / KPI management services; Pre-shipment and post-shipment document verification services (2) Ad hoc trade compliance consulting in the areas of Import and Export Compliance, Classification, Valuation, COO, Trade Preference Programs, Duty Mitigation, and AEO program management etc.We setup our offices in Shanghai, Shenzhen and Suzhou to serve our business development.

Shanghai City, China

- Partner with Global Process Leader, Integration Leader, and Business Strategy Leaders to define priorities and develop projects aligned with the Global Operations strategy - Lead the global Customs project management resources to drive execution of priorities and projects, coordinate global process improvement and LEAN initiatives;- Assess process productivity baseline and drive productivity initiatives through LEAN and other process improvement projects- Define project scope, goals and deliverables of the global delivery model; develop robust and achievable project plans encompassing resourcing, testing and training for this global implementation- Successfully facilitate multiple / large projects; provide direction and leadership to a network of resources; establish clear and robust goals & achievable project plans & deliverables- Proactively monitor progress of project execution of the delivery model, identifying gap assessments & taking appropriate action as needed to identify any issues requiring corrective action- Partner with the regional teams (Region leaders, PMOs, Integration leaders, Project Managers) to ensure the delivery model is implemented on-time and operating to maintain quality standards- Ensure effective stakeholder management to drive buy in, engagement & change; escalate critical issues in a timely & effective manner- Own project governance and operating rhythms; ensure effective communications, reporting and reviews at all levels of the organization- Represent the single-point of contact and escalation for the projects in Global Ops Customs across the businesses; oversee any relevant integration activities, across projects and organizations; create opportunities for process improvement

Apac

- Led development of a strategic regional delivery model to implement all elements of the Customs enterprise standard for the region - Managed the Customs landscape for APAC 11 countries, more than 150 sites. Identified resource needs, conceptualize & built-out the Integration and transition organization to determine strategic approach to fully integrate work for GE APAC - Worked with each center to develop and drive a comprehensive integration plan for each transferred employee. Set and continually manage project expectations with team members and other stakeholders; tracked project milestones and deliverables; Managed requirements and inputs from global, APAC and local stakeholder groups - Managed relationships with businesses supported by the shared service, led ongoing communications, ensured effective stakeholder management to drive buy in, engagement & change; escalated critical issues in a timely & effective manner - Led and be responsible for delivering all operational aspects of import and export activities as defined by the Enterprise Standard to support managed activities; managed transition of operational tasks in conjunction with the GE hub strategy - Managed all operational metrics and two-way business reviews; led strategic initiatives to improve cost, compliance and speed metrics; - Led, coach and develop the regional Customs team through recognition and development of talent, strengthening pipeline and building a high performing team; - Been a broad based member of the APAC Global Operations Finance leadership team, contributing beyond immediate responsibilities. Contributed to overall development of and execution of the broad organization strategy; operated constructively within a matrix organization

Shanghai City, China

-Delivered on China Customs CoE vision with continued deployment of GGO China TradeManagement IT Platform with coverage of more than 60% of import/export transactions while helping each facility enhance the SOPs and trade compliance capabilities to effectively support supply chain operations.-Contributed to the company initiatives on standardization and simplification strategy by leadingCustoms CoE team and experts from China business units to devise the China region integrationdelivery model for consideration after benchmarking both internal and external best practices.-Devised and executed the plan to conduct internal compliance audit with local facilities.- Led China facilities in obtaining Customs enterprise classification upgrade to A or AA for morefavorable regulatory terms and issue resolution options.-Led compliance issues resolution for several GE China facilities with Customs and AQSIQ tominimize administrative measures taken by the agencies and achieve savings.-Expanded team capabilities and expertise by recruiting additional top talents from China Customsand industries.-Signed the first single-window clearance MOU in China with Shanghai Customs for the benefits of allGE businesses with clearance transactions through Shanghai.-Developed and provided trade compliance training programs, including valuation, rules of origin forfree trade agreements, incoterms, etc. withinternal and external expertsto GE businesses.-Currently supporting GE’s efforts to build one global Customs enterprise standard and trademanagement platform.-Recognized with 2012 Global Imagination & Courage Award for the successful deployment of GGOChina Trade Management Platform and resolution of a multi-million case with Customs by the greatteamwork of business units and cross-functional teams.

Shanghai City, China

-Established China Customs CoE vision, strategies, teams, and action plans to support all GEbusinesses in China since 2007.-Built strong government relationships with different levels of Customs and AQSIQ officials for issueresolution and strategic partnerships.-Initiated and led the broad cross-business and functional team to manage the China Customs brokerconsolidation program based on standardized qualification rules, performance matrix, and MasterService Agreements to enhance broker performance and achieve annual savings of $1MM since2009.-Initiated and worked with corporate IT to lead the deployment of GGO China trade managementcloud application service to automate the China import/export processes while meeting localcompliance requirements reducing direct and indirect costs, and enhance supply chain operations forGE businesses across China since 2010. One facility demonstrated savings of nearly $1MM in thefirst 9 months of deployment.-Led team to research and analyze China trade compliance regulations and policies for all GEbusinesses in China to simplify and resolve regulatory challenges and find suitable saving opportunities.- Established proactive internal health-check and audit programs, including diagnostics roadmap, audititems and frequency to assist GE China businesses in identifying compliance issues.-Recognized with the 2009 Global NPS Breakthrough Award for Borker Consolidation program, the2010 Asia NPS Breakthrough Award for a trade compliance solution for a GE business unit, and the2011 Asia Management Expertise Award.

Shanghai City, China

-Streamlined logistics and import/export operations from global process to Asia-Pacific local executionand built a team to achieve 100% on-time delivery, 0 EHS incidents, and savings resultingfrom route and capacity utilization enhancements.-Leveraged available internal and external resources to meet exceptional business deliveryrequirements and save more than $6MM of liquidated damage to the company.-Recognized with the 2007 Global “Word-class project logistics” Award

Hangzhou

-Set up the logistics and import/export operations from global process to Asia-Pacific local executionand built a team to execute projects with 100% on-time delivery, 0 EHS incidents, and savings resulting from route and capacity utilization enhancements.-Conducted Hydro heavy cargo transportation feasibility analysis, selected solution to resolvebottlenecks for ITO opportunities and helped the commercial team win the bids.

Shanghai

-Managed all Emerson air outbound shipments from Asia, set up standard operating procedures, andutilized e-reverse auction for multiple divisions and locations to save more than $1.1MM.-Led Emerson Ocean MCC (Multiple Country Consolidation) & SCC (Single Country Consolidation)program in China. Managed China suppliers and divisions to utilize three consolidation hubs in China to handle outbound ocean shipments, improve the container capacity utilization from 35% to 85%, and save more than 30% of logistics costs.-Managed logistics solution generation to support low-cost country sourcing strategy execution inAsia. Effectively managed third-party logistics service providers to meet company requirements.

Global Emba

Certified Project Management Professional

Bachelor, International Trade